The B2B Marketer

13/08/2025

What hybrid event strategies get wrong – and how to fix them

Hybrid events promised the best of both worlds. In-person connection, virtual reach, and measurable engagement all wrapped into one seamless experience. For B2B marketers, especially those under pressure to deliver both scale and depth, the hybrid model seemed like a strategic dream.

Read more: https://theb2bmarketer.pro/hybrid-event-strategies/

For B2B marketers, especially those under pressure to deliver both scale and depth, the hybrid model seemed like a strategic dream.

06/08/2025

Trade shows are back – but so is the noise.

In 2025, just showing up isn’t enough. Your competitors are showing up too.

If you’re investing in event presence, your brand needs to cut through. Not by being the loudest, but by being the most memorable.

👉 Here are 7 ways to make your brand unforgettable on the trade show floor – and turn attention into action: https://theb2bmarketer.pro/7-ways-to-stand-out-trade-show

17/07/2025

In the UK’s B2B marketing landscape, content marketing tools have cemented themselves as essential for helping building brand trust, generating demand, and positioning companies as industry authorities.

This report provides a comparative review of five top platforms shaping content marketing and thought leadership in the UK: Contently, PathFactory, BuzzSumo, Jasper, and Oktopost.

Read here:

In the UK’s 2025 B2B marketing landscape, content marketing tools have cemented themselves as essential for helping building brand trust, generating demand, and positioning companies as industry authorities. High-quality content is no longer a “nice-to-have” – it’s a competitive necessity....

16/07/2025

With so much noise around AI tools, personalisation tech, and data-driven automation, it’s easy to overlook the lead generation tactics that have been working quietly in the background for years. While B2B marketers chase the next breakthrough, some of the most reliable performers are sitting in plain sight.

Here are seven underrated lead generation tactics that continue to deliver strong results in 2025 – especially when used strategically within a modern marketing mix.

Read here:

While B2B marketers chase the next breakthrough, some of the most reliable performers are sitting in plain sight.

15/07/2025

B2B content strategy isn’t just about brand awareness – it must tangibly support your business goals. A strategic content plan can attract the right audiences, nurture them through complex buying journeys, and ultimately generate pipeline and revenue.

This guide outlines a step-by-step approach for experienced B2B marketers to build a content strategy that delivers measurable outcomes.

Read here:

B2B content strategy isn’t just about brand awareness – it must tangibly support your business goals. A strategic content plan can attract the right audiences, nurture them through complex buying journeys, and ultimately generate pipeline and revenue.

20/06/2025

UK B2B marketers in 2025 are under pressure to deliver smarter pipeline growth – and ABM platforms are stepping up.

This new feature breaks down five of the top platforms powering AI-driven ABM and compliant lead generation in the UK market:

- Which tools align best with GDPR rules
- How each supports precision targeting and automation
- Where the real ROI lies in Terminus, Demandbase, Cognism, Apollo and 6sense

Read the full guide:
👉 https://loom.ly/J4URkpw

19/06/2025

Lead gen isn’t broken. Your alignment might be.

In today’s B2B landscape, siloed sales and marketing teams are the biggest barrier to consistent growth. High-performing organisations now treat alignment not as a goal – but as the default.

This piece explores:

- What true sales-marketing alignment looks like in 2025
- How shared KPIs, tools and feedback loops improve lead quality
- Why alignment is the real ROI multiplier in modern lead gen

Read the full piece:
👉 https://loom.ly/2-e0u3U

18/06/2025

In 2025, it’s not about doing ABM. It’s about refining it.

The fastest-growing B2B brands aren’t just running campaigns – they’re building ABM into the DNA of how they operate. From smarter targeting to deeper personalisation and full sales-marketing alignment, the tactics have matured.

Explore what high-growth companies are doing differently and how to elevate your own ABM strategy:
👉 https://loom.ly/9sucygE

13/06/2025

ABM isn’t replacing traditional B2B lead gen - it’s evolving it.

High-value B2B deals demand more than form fills and lead scores. ABM flips the funnel, aligning sales and marketing to target key accounts with precision, personalisation, and clear revenue impact.

Our latest article explores why hybrid models are now the norm - and how to build a full-funnel strategy that blends awareness with account-level ex*****on.

👉 https://loom.ly/2IrRvS0

11/06/2025

ABM shouldn’t stop at the company level.

If your campaigns still rely on "[FirstName], I saw you work at [Company]"... you're missing the mark in 2025.

Micro-personalisation means moving past generic personas and tailoring your content, messaging, and outreach to real job titles, pain points, and decision-making roles within each account.

Our latest feature explores how high-performing teams are building relevance at scale—and driving stronger pipeline as a result.

👉 https://loom.ly/yTxkYQ0

09/06/2025

Most of your website visitors never fill out a form. That’s 97% of your traffic slipping away - unseen and unconverted.

But they don’t have to stay anonymous.

From reverse IP lookup to intent data and pixel tracking, there are now powerful ways to identify, nurture, and convert your invisible audience.

Here’s a step-by-step guide to turning anonymous B2B traffic into qualified leads:
👉 https://loom.ly/UnlHoXg

03/06/2025

Is your martech stack ready for 2026?

The smartest B2B teams won’t have the biggest stacks – they’ll have the most connected, composable, and customer-centric ones.

This article explores 7 key shifts that will define the next era of B2B marketing tech:

- AI moving from buzzword to operational backbone
- Unified data ecosystems becoming non-negotiable
- Composability overtaking clunky all-in-one platforms

🔗 Read the full piece: https://loom.ly/7aGOiOM