10/03/2022
Why should we do live-streaming?
As the fast growing of the live streaming industry, Live streaming features on social media sites are becoming increasingly widespread.
Live streaming gives the audiences an unique opportunity to engage with their favorite presenter in a more personal way than only seeing the posted images or videos alone.
The rapidly growth of Live Commerce
Live commerce has evolved rapidly in China, taking less than five years to develop into an innovative sales channel with an estimated pe*******on of 10%. The value of China’s live-commerce market grew at a compound annual growth rate (CAGR) of more than 280% between 2017 and 2020, to reach an estimated $171 billion in 2020.
The COVID-19 pandemic has intensified this growth spurt, and Chinese sales are expected to reach $423 billion by 2022.In fact, in a 2020 survey by Mckinsey , two-thirds of Chinese consumers said they had bought products via livestream in the past year.
As McKinsey puts it, live commerce combines instant purchasing of a featured product and audience participation through a chat function or reaction buttons. Live commerce is transforming the shopping experience!
If you would like to join the rapidly developing live-streaming market by promoting sales via live-streaming or monetizing your Tiktok account, feel free to contact us. Let's catch up with live commerce trend together!