TheHoxtonTrend

08/12/2025

Heads Up - TK Maxx stores across the UK with Gold Label sections have a wide range of Belstaff for both men and women.

08/12/2025

In online buying and selling, a significant proportion of people who show interest never complete the transaction. Studies suggest that approximately 70–75% of online purchase journeys fall through before payment.

The reasons are familiar — hesitation, unexpected costs, trust concerns, or simple distraction. And in peer-to-peer environments, these drop-offs become even more pronounced. When buyers and sellers interact directly, any uncertainty or delay increases the likelihood that an offer won’t be completed.

The pattern is clear: in online buyer–seller environments, a large share of interested buyers never follow through.

05/12/2025

Evisu and Moose Knuckles have unveiled a new nine-piece winter collection for winter. https://thehoxtontrend.com/about-us/release-news-and-blogs/evisu-and-moose-knuckles-have-unveiled-a-new-nine-piece-winter-collection/

05/12/2025

CP COMPANY UMBRELLA - Developed in partnership with Francesco Maglia, the renowned Milanese umbrella maker founded in 1854, these umbrellas are handcrafted through more than 150 individual steps – a tradition preserved by generations of artisans.
Crafted from C.P. Company’s innovative Opal fabric and available in two colourways, each piece is completed with a premium leather handle, dyed detailing, and a matching holder featuring a stitched logo label.
Explore the limited Object Series now at cpcompany.com and in C.P. Company flagship stores.

03/12/2025

END. is marking its 20th anniversary with a new collaborative football jersey collection created alongside British sportswear icon Umbro. The collection celebrates the pub as a cornerstone of UK football culture and honours the communities that have shaped END.’s journey.

The five-piece capsule is inspired by END.’s store locations in Newcastle, Glasgow, Manchester, London and Milan. Each jersey features a bespoke crest, adapted sponsor details and subtle cultural nods unique to its home city, creating a wearable tribute to the places and people behind the brand’s growth.

Using Umbro’s rich design archive, the collection blends retro football styling with a modern edge. Classic collars, vintage-inspired patterns and a monochrome palette of greys, blacks and whites give the jerseys a timeless feel while fitting seamlessly into contemporary wardrobes.

03/12/2025

Few patterns carry the same history and cultural weight as tartan. From the Scottish Highlands to the streets of 1960s London, it has grown from a traditional fabric into a symbol of individuality, rebellion, and British identity. These values sit at the heart of Fred Perry and form a natural part of the brand’s design story.

Tartan has appeared in Fred Perry collections from the very beginning, not as a trend but as a marker of enduring subcultural style. Often known as the rebel cloth, it has been worn by groups who sit outside the mainstream. Mods, skinheads, and punks used the pattern to signal both defiance and a sense of shared culture. Within this history, the Blackwatch Tartan stands out as one of the brand’s most recognisable interpretations, defined by deep navy, forest green, and black tones.

The Blackwatch pattern was first worn by the 42nd Royal Highland Regiment and originally designed to blend with the rugged Highland landscape. Over time, it came to represent loyalty, resilience, and a unique sense of openness. As an “open tartan,” anyone can wear it, free from clan ties. This democratic quality aligns naturally with Fred Perry’s inclusive ethos and long-standing relationship with diverse subcultures.

In Fred Perry’s collections, Blackwatch becomes a link between heritage and modern style. What began as a military pattern is reimagined through the brand’s blend of Mod sharpness, athletic roots, and contemporary streetwear. The result is a tartan that continues to evolve while staying true to its legacy of individuality and cultural expression.

03/12/2025

Prada Acquires Versace: A New Chapter for the Italian Fashion House

Prada Group has officially completed its acquisition of Versace in a deal worth $1.38bn (£1.04bn)—significantly lower than the roughly $2bn that former parent company Capri Holdings paid for the brand in 2018. The purchase strengthens Prada’s portfolio, which already includes Miu Miu, and positions the group to compete more aggressively with luxury giants like LVMH, owner of Dior, Fendi and Louis Vuitton.

The sale marks a turning point for Versace. Under Capri Holdings, the fashion house saw slowing sales and rising prices as the brand shifted from its signature ornate aesthetic towards more minimalist trends. Capri will use the sale proceeds to reduce debt across its portfolio of brands, which also includes Michael Kors and Jimmy Choo.

This transition also follows a major leadership change: Donatella Versace, who has defined the brand’s creative identity for nearly three decades, stepped down in March. She was succeeded by Dario Vitale, formerly of Prada’s youth-oriented label Miu Miu—suggesting Prada’s intention to realign Versace within the broader strategy of the group.

A Brief History of Versace

Founded in 1978 by Gianni Versace, the brand quickly became one of fashion’s most recognisable houses, celebrated for its bold glamour, vibrant prints, and the iconic Medusa emblem. Versace dominated the 1980s and 1990s, shaping the era’s luxury aesthetic and becoming synonymous with celebrity culture.

After Gianni’s tragic death in 1997, his sister Donatella Versace took over as creative director, preserving the brand’s identity while modernising its image for a new generation. Her 27-year tenure cemented Versace as a global fashion powerhouse.

Now, under Prada’s ownership, the storied Italian label enters a new phase—one that promises both renewal and reinvention while carrying forward its rich heritage.

03/12/2025

Who Is Arksen? A Brief History

Founded with a mission to support exploration, environmental responsibility, and long-lasting craftsmanship, Arksen originally emerged as an adventure and marine engineering company. Known first for its expedition vessels built for global exploration, the brand expanded into outerwear by applying the same design philosophy: build equipment that performs in the extremes and endures over time. Arksen’s apparel division focuses on creating high-spec garments inspired by real-world expeditions, scientific missions, and environmental fieldwork—resulting in outerwear built for genuine performance rather than fast fashion trends.

03/12/2025

Arksen Unveils the Limited-Edition Asgard Down Parka

Arksen has introduced its latest performance outerwear release: the Asgard Down Parka, a highly limited drop consisting of just 100 pieces. The launch forms part of the brand’s continued commitment to conscious consumption, prioritising longevity, durability, and reduced waste over mass production.

Developed in collaboration with Arctic adventurers, the Asgard Down Parka is engineered for some of the harshest conditions on Earth. The jacket features an 850-fill goose down insulation, heat-bonded baffles, and an anti-abrasion nylon outer shell designed to withstand extreme wear. Tested in real sub-zero environments, the parka offers protection in temperatures as low as –40°C – a point where Celsius and Fahrenheit readings converge.

Arksen notes that the decision to cap the release at 100 units is intentional, reflecting the brand’s belief that progress in performance wear should be driven by value rather than volume. The limited production approach reduces waste, alleviates supply chain pressures, and supports more responsible garment manufacturing.

The Asgard Down Parka is available for pre-order now through Arksen’s official website, priced at £1,400 GBP.

02/12/2025

Wax London Expands With New Canary Wharf Store, Strengthening Its Presence Across the Capital

London-based menswear label Wax London is set to open its latest store in Canary Wharf this Saturday (29 November), marking another significant step in the brand’s growing retail expansion. Known for its modern British design sensibility, Wax London continues to build a strong physical presence across the city, adding to its existing locations in Soho, Shoreditch, and King’s Cross.

The new Canary Wharf store brings the brand to one of London’s busiest business and lifestyle districts, positioning Wax London directly in front of a diverse audience of professionals, residents, and visitors. The space is expected to showcase the brand’s full collection, including its well-known outerwear, tailored essentials, heavy flannels, and seasonal knitwear.

Founded in 2015 by friends Tom Holmes, Rich Singh, and Steffan Webster, Wax London was created with the aim of designing high-quality menswear that blends British heritage with a modern, minimalist approach. The brand’s signature pieces — including the Whiting Overshirt and its range of structured jackets — have gained a reputation for their clean silhouettes, strong fabrics, and accessible pricing. Over the past decade, Wax London has evolved from a small independent label into a widely recognised name in contemporary menswear, stocked both in its own boutiques and at leading international retailers.

What sets Wax London apart is its commitment to conscious production and thoughtful design. The brand works with responsible factories across Europe and places emphasis on durability, fabric innovation, and everyday versatility — qualities that continue to resonate with its growing customer base.

The opening of the Canary Wharf store reflects Wax London’s momentum and the demand for physical retail experiences. As the brand continues to expand across the capital, it remains rooted in the blend of craftsmanship, simplicity, and modern British style that first put it on the map.

With this latest launch, Wax London strengthens its position as one of the standout homegrown menswear brands shaping the UK fashion landscape today.

30/11/2025

PART 2 OF OUR ARCHIVE EVENT IS OUT NOW -

This is part two of our Archive Evening event, where we met with collectors and enthusiasts to talk premium clothing, the history, and the future of the icon...

28/11/2025

Oakley Factory Team returns for FW25

https://www.propermag.com/?p=108668