Digitise Craft

Digitise Craft We help businesses scale and brands grow through powerful digital marketing strategies.

🍪 Digital Marketing Without Cookies: What’s Next?Third-party cookies are fading fast — but data-driven marketing isn’t g...
07/11/2025

🍪 Digital Marketing Without Cookies: What’s Next?

Third-party cookies are fading fast — but data-driven marketing isn’t going anywhere.

The future belongs to:
✅ First-party data (CRM, website analytics, customer surveys)
✅ Contextual targeting (serving ads based on content, not cookies)
✅ AI-powered personalization (predictive engagement models)

The brands that thrive? Those that build trust + transparency with their audiences.

🔍 The era of privacy-first marketing is here.
Are you ready?

🧩 How to Audit and Optimize Your Marketing Funnel in 5 StepsEver wondered where your leads drop off? 🤔A marketing funnel...
03/11/2025

🧩 How to Audit and Optimize Your Marketing Funnel in 5 Steps

Ever wondered where your leads drop off? 🤔
A marketing funnel audit can reveal more than you think.

Here’s a simple 5-step breakdown:
1️⃣ Map your current funnel (awareness → conversion)
2️⃣ Analyze drop-off points using analytics tools
3️⃣ Refine your messaging per stage
4️⃣ Automate nurturing (email, retargeting, chatbots)
5️⃣ Test, optimize, and repeat 🔁

💡 Pro tip: Don’t chase more leads — chase better flow.

How AI-Powered Personalization Increased Our ROI by 40%🚀 Real results from AI-driven marketing.By using AI to personaliz...
31/10/2025

How AI-Powered Personalization Increased Our ROI by 40%

🚀 Real results from AI-driven marketing.

By using AI to personalize customer journeys — from emails to ads to landing pages — we achieved:
📈 +40% ROI increase
💬 +28% engagement lift
🕒 2x faster campaign optimization

How?
1️⃣ Machine learning audience segmentation
2️⃣ Real-time ad creative testing
3️⃣ Predictive analytics for conversions

AI isn’t replacing marketers — it’s empowering them.
Design smarter. Scale faster.

The Rise of Micro-Influencers: How Brands Can Leverage Authenticity👥 Forget follower count — think connection count.Micr...
29/10/2025

The Rise of Micro-Influencers: How Brands Can Leverage Authenticity

👥 Forget follower count — think connection count.
Micro-influencers (1K–50K followers) are reshaping the landscape of influencer marketing.

Why they matter:
✨ Higher engagement rates
✨ Niche credibility
✨ Authentic relationships with audiences

Brands that partner smartly with micro-influencers see up to 3x better ROI.

💬 Are you collaborating with micro-influencers yet?

Setting Up a Data-Driven Social Media Strategy🎯 Want to make every post count?Here’s a quick guide to building a data-dr...
27/10/2025

Setting Up a Data-Driven Social Media Strategy

🎯 Want to make every post count?
Here’s a quick guide to building a data-driven social media strategy that drives results — not just likes.

1️⃣ Audit your current performance – What’s working? What’s not?
2️⃣ Define key metrics – Engagement rate, reach, conversion?
3️⃣ Use analytics tools – Turn insights into action.
4️⃣ Create data-informed content – Design for your audience, not your ego.
5️⃣ Optimize & repeat – Measure, tweak, scale.

💡 Data doesn’t kill creativity — it directs it.

25/10/2025

🎉 It’s time to celebrate!
Today marks 1 year of designing with Canva – a year full of creative growth, marketing projects, and visual storytelling.

From quick mockups to full-scale brand campaigns, Canva has been my daily creative companion.
Here’s to more design, innovation, and inspiration ahead! 🚀

🤯 AI loves Polish? Apparently, yes!A recent study by University of Maryland and Microsoft tested how well AI handles lon...
25/10/2025

🤯 AI loves Polish? Apparently, yes!

A recent study by University of Maryland and Microsoft tested how well AI handles long, complex prompts in 26 languages. And the winner is… Polish! 🇵🇱

Yes, you read that right. Polish outperformed English, which only came in sixth—even though English is the default AI training language.

Why it matters:
• Polish allows AI to make fewer mistakes and analyze large texts better, even with prompts over 100,000 tokens.
• High-resource European languages outperform “low-resource” ones, and the gap grows with longer prompts.
• Real-world impact: better summarization, smarter answers, and more reliable AI performance.

So maybe it’s time to start prompting AI… po polsku? 😉


From Clicks to Conversions: Lessons from a Multi-Channel CampaignFrom Clicks to Conversions: What I Learned Running a Mu...
24/10/2025

From Clicks to Conversions: Lessons from a Multi-Channel Campaign

From Clicks to Conversions: What I Learned Running a Multi-Channel Campaign

🎯 Running ads on multiple channels isn’t just about being everywhere — it’s about being consistent.

Here’s what actually drives ROI:
✅ Unified creative & message
✅ Shared attribution model
✅ Fast iteration across channels
✅ Focused KPIs (not vanity metrics)

Every platform tells part of the story — your growth system tells the rest.

💬 What’s your biggest lesson from testing campaigns across multiple channels?

Why First-Party Data is the New Gold for Marketers?Data That Matters: Why First-Party Beats Third Every Time🔒 The privac...
23/10/2025

Why First-Party Data is the New Gold for Marketers?

Data That Matters: Why First-Party Beats Third Every Time

🔒 The privacy era has changed the game — and first-party data is now your most valuable asset.

Why it’s gold:
✨ Accuracy – directly from your audience
✨ Longevity – not limited by cookies
✨ Trust – built on transparent relationships

Marketers who master first-party data win twice: they earn trust and performance.

💭 The question isn’t if you’ll collect it — but how you’ll use it ethically and effectively.

How to Build a High-Converting Email Nurture Sequence with AIHow AI is Rewriting the Rules of Email Nurture Sequences💡 T...
20/10/2025

How to Build a High-Converting Email Nurture Sequence with AI

How AI is Rewriting the Rules of Email Nurture Sequences

💡 The best nurture sequences don’t sell — they educate, engage, and personalize.

Here’s how to build one that converts:
1️⃣ Segment – use behavior-based data to group your audience
2️⃣ Personalize – let AI write dynamic intros and CTAs for each persona
3️⃣ Automate – test and optimize send times & tones
4️⃣ Refine – use conversion data to feed your next sequence

🚀 When AI does the heavy lifting, you focus on strategy — not spreadsheets.

What’s one automation you couldn’t live without in your marketing workflow?

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