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Digitise Craft

We help businesses scale and brands grow through powerful digital marketing strategies.

22/12/2025

Search Intent > Keywords

Keywords don’t convert.

Intent does.

In 2025, Google understands why someone searches — not just what they type.

Three intent types you should optimise for:
• Informational
• Commercial
• Transactional

Most websites fail because:
❌ one page tries to target all three

Better approach:
One intent = one page = one clear goal.

Before publishing content, ask:
👉 “What decision is the user trying to make here?”

That’s modern SEO.

19/12/2025

First-Hand Experience Is the New Ranking Factor

Google doesn’t want “rewritten internet content” anymore.

It wants first-hand experience.

What works in SEO now:
• Real examples
• Case studies
• Screenshots & data
• Lessons learned from real projects

Generic “Top 10 Tips” articles are dying.

If your content could be written by anyone — Google won’t care.

Quick win:
Turn internal know-how into public content:
✔️ case studies
✔️ client insights
✔️ experiments that worked (or failed)

SEO rewards experience, not volume.

16/12/2025

SEO in 2025: It’s Not About Rankings Anymore

SEO in 2025 is no longer about “ranking #1”.

It’s about being the best answer — wherever the user searches.

Here’s what’s changing fast:
• AI-powered search results
• Answer engines replacing classic SERPs
• Fewer clicks, more instant answers

If your content doesn’t clearly solve a problem, it simply won’t show.

Start auditing your pages based on user intent, not keywords.

Ask yourself:
👉 Does this page fully answer one specific question?

SEO is becoming less technical — and more human.

What’s been your biggest SEO challenge this year?

12/12/2025

Case Study: Using Attribution Modeling to Uncover Hidden Revenue Sources

Client looked “unprofitable” on last-click attribution.

After switching to data-driven + position-based model:
🔎 38% of revenue was actually coming from:
• YouTube
• Display
• Blog + SEO
• Email nurture

Those channels were assisting, not closing.

Once we reallocated budget based on true influence:
📈 ROAS increased by 41%
📈 CAC dropped by 29%

Lesson:
👉 If you’re only using last-click, you are cutting off your top-of-funnel power.

Attribution ≠ reporting.
Attribution = strategy.

10/12/2025

Server-Side Tracking 101 — Why You Need It ASAP

Pixels are dying.
Accuracy is bleeding.
Platforms are guessing.

Server-side tracking changes the game.

It:
✅ recovers lost data
✅ improves algorithm learning
✅ strengthens attribution
✅ future-proofs your setup

In real campaigns we see:
• +20–35% more tracked conversions
• clearer funnel visibility
• stronger scaling potential

In 2025, standard browser tracking is no longer enough.

You need server-side.
Not later. Now.

Want our exact stack for implementation?

09/12/2025

How to Build a Simple Marketing Dashboard (That You Actually Use)

Most dashboards fail for one simple reason: they try to show everything.

A useful marketing dashboard should answer only 3 questions:
1️⃣ Are we hitting our main goal?
2️⃣ What’s helping or hurting performance?
3️⃣ What should we do next?

My rule of thumb:
• max 8–10 metrics
• one main KPI per channel
• always include: spend, revenue, CPL/CAC, ROAS
• trends > raw numbers

If it takes more than 30 seconds to understand — it’s too complicated.

Simple > fancy.
Clarity > complexity.

05/12/2025

Case Study: Repositioning a Brand to Boost Paid Conversion Rates

We didn’t change the product.
We didn’t increase the budget.
We didn’t change the funnel.

We changed the positioning.

Before:
• Generic focus on features
• No clear differentiation
• Weak emotional anchor
• High CPC, low CVR

After:
• One sharp target audience
• Clear value promise
• Authority positioning
• Strong “category ownership” message

📊 Results in 60 days:
• +31% conversion rate
• -22% CPA
• +2.4x ROAS
• Higher brand search volume

Lesson?
Performance doesn’t start in Ads Manager. It starts in your brand strategy.

If you’re scaling with paid media — positioning is not optional.

03/12/2025

High-Converting Content Frameworks for 2025

Stop guessing. Start using frameworks.

In 2025, the highest-converting content follows clear psychology-based structures:

✅ Problem → Truth → Solution → Proof
✅ Awareness → Desire → Ownership
✅ Data → Insight → Action
✅ Story → Transformation → Offer

High-performing brands don’t “create content”.
They engineer conversion journeys.

Every post, ad or landing page answers 3 questions:
1. Why should I care?
2. Why should I trust you?
3. What should I do next?

Want better performance without more spend?
Fix the framework behind your content.

01/12/2025

Why Brand Positioning Matters More Than Ever (even in Paid Ads)

Most people treat brand and performance as two separate worlds.

That’s a mistake.

In 2025, brand positioning is one of the biggest leverage points in paid media.

When your positioning is clear:
• Your ads outperform competitors
• CTR increases naturally
• CPC goes down
• Conversion rates go up
• Retargeting becomes cheaper & more effective

In a world of AI-generated creatives and automated bidding, strategy becomes your strongest differentiator.

If your brand stands for nothing… your ads will sell nothing.

Question for you: Does your current brand positioning make your ads stronger — or is media doing all the heavy lifting?

26/11/2025

Google Ads in 2025 — What’s ACTUALLY Working Now 🔥

Google Ads has changed more in the last 18 months than in the previous 5 years.
If you’re still using 2022 playbooks, you’re losing money.

Here’s what actually works in 2025:

✅ Broad Match + Smart Bidding (with strong audience signals)
Google’s AI optimizes faster and more accurately than manual targeting.

✅ High-intent, low-friction landing pages
Page speed & clarity impact CPC now more than ever.

✅ First-party data feeding into bidding models
The brands with better data win the auctions.

✅ Creative testing inside RSAs
More variations = more AI improvement cycles.

✅ Performance Max done right
Only works when fed with proper signals, audience lists, and clear goals.

The future of Google Ads isn’t about fighting automation —
It’s about training it better than your competitors.

What changes have you seen in your Google Ads results this year?

24/11/2025

The 7 Performance Marketing KPIs That Actually Matter in 2025 🚀

With rising CAC, tighter budgets, and automation taking over platforms, KPIs matter more than ever — but not all of them.
Here are the 7 metrics that truly determine whether your campaigns are performing:

1️⃣ CAC (Customer Acquisition Cost) – Your north star for scaling profitably.
2️⃣ ROAS (Return on Ad Spend) – Especially important in high-volume campaigns.
3️⃣ Conversion Rate (CVR) – The silent driver of both CAC & ROAS.
4️⃣ Cost per Lead (CPL) – But only meaningful when qualified.
5️⃣ MQL → SQL Conversion Rate – Where many funnels secretly break.
6️⃣ Customer Lifetime Value (LTV) – Your real profitability lens.
7️⃣ Attribution Insights – Knowing where revenue truly comes from.

In 2025, great performance marketers don’t track more data —
They track the right data.

What KPIs are you prioritizing this year?

22/11/2025

CASE STUDY — +37% More MQLs Through Automated Lead Nurturing

Industry: B2C services
Challenge: Plenty of traffic, not enough qualified leads
Problem: Leads were handed to sales before they were truly ready

What we implemented:
1️⃣ Behaviour-based Lead Scoring — AI intent analysis in real time
2️⃣ Automated Nurture Flow — email/SMS/retargeting sequences
3️⃣ Dynamic Personalization — content adjusted to user interactions
4️⃣ AI Insights — understanding which touchpoints accelerate conversion

Results after 60 days:
✔️ +37% MQLs
✔️ 22% shorter qualification time
✔️ 18% lower CPL on cold traffic
✔️ 2x higher on-site engagement

Why it works:
Most leads aren’t ready to buy on day one.
Automation educates, nurtures and warms them — before sales steps in.

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