19/12/2025
Lincoln Financial serves as first-ever Game Break sponsor for Women’s Sports Desk on FOX Sports’ Women’s College Hoops coverage
Lincoln Financial has announced a multi-year agreement with FOX Sports, becoming the first-ever Game Break sponsor for the Women’s Sports Desk during live women’s college basketball coverage. The sponsorship will feature across FOX and FS1 throughout the 2025–2026 season. It marks a significant commercial milestone for women’s college hoops.
The FOX Sports Game Break Sponsored by Lincoln Financial will air twice per game, delivering sports headlines and scores from across the country.
The partnership reflects Lincoln Financial’s wider strategy to connect with national audiences. It also signals growing brand investment in women’s sports broadcasting.
Both organisations say the agreement aligns with a focus on visibility, audience growth and engagement. Women’s college basketball continues to attract rising viewership. The sponsorship adds a new branded element to live coverage during a period of strong momentum for the sport.
Read further: https://womenstabloid.com/lincoln-financial-serves-as-first-ever-game-break-sponsor-for-womens-sports-desk-on-fox-sports-womens-college-hoops-coverage/
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Lincoln Financial has signed a new multi-year agreement with FOX Sports, becoming the first-ever Game Break sponsor for the Women’s Sports Desk during the network’s live coverage of women’s college basketball. The move marks a first for both organisations and signals an expanded commercial foc...