Interpreting Wine

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Interpreting Wine

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11/12/2025

Welcome to the podcast Steven Thompson
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Another Winery Fingerprint conversation where we discover their unique qualities and capture the essence of this in a short statement that cuts through the noise
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Listen now on Interpreting Wine podcast

09/12/2025

This is your sign - time to develop your answer to the question: What makes your winery different?
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😱In 2026 You're not just competing with every other winery. You're competing with the For You Page, Netflix, Sleep. Everywhere we spend our limited 168 hours a week.
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It's never been more difficult to break through. And as a minimum you need a unique story.
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But don't worry. I've got your back
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Register for the Discovery your Winery Fingerprint Webinar today at www.interpretingwine.com/webinar
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Here's the big problem this solves
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1️⃣Everyone's crying out for unique producer stories
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2️⃣ Generic storytelling dominates. And it's not enough anymore
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3️⃣ Producers can't bridge the gap
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Give me an hour and let's get you on the path towards true Differentiation
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See you at Wed 10 Dec at 9am PST
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Register now at www.interpretingwine.com/webinar

16/10/2025

🪨Day 2 (literally) rocked. As I spoke geology and geography with Scott Neal and Harry Peterson-Nedry
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⏳Both discussed taking a long-term approach to educating their audience
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This totally makes sense for these 'middle stories' that connect audience to place
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See you for the final day of the Oregon Differentiation Showcase today. Where I'll be talking viticulture and enology stories with Barbara Gross and Bree Stock MW
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Register at www.interpretingwine.com/story
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15/10/2025

Day 1 is in the books - thank you Clare Carver and Anna Campbell for being amazing guests
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My big takeaway was them taking the time to gain perspective on their own brands
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Anna literally interviewing her family. Clare working (and continues to work) in their tasting space
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Register for Day 2 at www.interpretingwine.com/story

13/10/2025

⏳1 day to go - register for Tuesdays live kickoff event at www.interpretingwine.com/story
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🎉🎉🎉Announcing the sixth and final special guest at this week's Oregon Story Showcase - Bree Stock MW of Limited Addition Wines
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Bree will be talking enology stories
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Discussing the market realities of selling DTC
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And the financial reality for Oregon producers in international markets
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Where their pinots may be priced alongside Wines from Burgundy and Central Otago among others
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And importantly what role storytelling plays in stranding out
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Timely questions as Oregon producers look to find the best market for their wines
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Register for the event to learn directly from Bree
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Show up live to ask any questions you might have
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Registration now open at www.interpretingwine.com/story

13/10/2025

⏳1 day to go - register for Tuesdays live kickoff event at www.interpretingwine.com/story
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🎉🎉🎉Announcing the next special guest at next week's Oregon Story Showcase - Barbara Gross Cooper Mountain Vineyards
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Barbara will be talking viticulture stories
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Discussing how she communicates about the Vineyards
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Being the second generation in a family business where her father planted the vines
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I can't wait to hear Barbara's take, especially as there are so many second generation families in Oregon
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Register for the event to learn directly from Barbara
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Show up live to ask any questions you might have
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Registration now open at www.interpretingwine.com/story

12/10/2025

⏳2 days to go - register for Tuesdays live kickoff event at www.interpretingwine.com/story
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🎉🎉🎉Announcing the next special guest at next week's Oregon Story Showcase - Scott Neal
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Scott will be talking geology and how he communicates this in his tasting room
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They have core samples from different sites available for visitors
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Bringing to life the ground beneath their feet
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I can't wait to hear what the customer reaction has been
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Register for the event to learn directly from Scott about how he tells this story
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Show up live to ask him any questions you might have
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Registration now open at www.interpretingwine.com/story

11/10/2025

⏳2 days to go - register for Tuesdays live kickoff event at www.interpretingwine.com/story
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🎉🎉🎉Announcing the next special guest at next week's Oregon Story Showcase - *pictured here with daughter
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Harry will be sharing more on the geography story he tells about Ribbon Ridge
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The geography story deals with the visual features of the landscape.
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When told well, it allows someone who's never visited your region to imagine themselves there
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Almost as though they had visited!
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Harry paints the picture of Ribbon Ridge so clearly it couldn't be confused with any other part of the state
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Learn directly from Harry and show up live to ask him any questions you might have
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Registration now open at www.interpretingwine.com/story

09/10/2025

⏳5 days to go - register now at www.interpretingwine.com/story
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🎉🎉🎉Announcing the first special guest at next week's Oregon Story Showcase - Clare Carver of
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The event runs 14,15,16 October at 9am PST on zoom🍷🎉
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Clare's appearance on the podcast on episode 385 was a turning point
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The eloquence and sincerity with which she told her and husband Brian's origin story has made me a devotee ever since
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Not only of their wonderful wines. But of what they're doing in the world. And I'll be their biggest supporter for life!
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That's the power of story and why Clare represents PEOPLE Waypoint 1 "Mine your origin story for gold" in the book
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I can't wait to ask Clare about how she crafted her story live next week
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Register at www.interpretingwine.com/story and ask your questions live
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08/10/2025

Registration is now open at www.interpretingwine.com/Oregonstory
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You're invited to a special three day event I'm running next week with a handful of special guests from Oregon
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They feature in my upcoming book The Winery Differentiation Formula
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Each of them played a key role in helping me construct the ultimate model for winery Differentiation
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A model so powerful that 50 producers from the same region making the same wine would produce 50 different stories!
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Curious?
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Come with me on a virtual journey to Oregon
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Hear directly from the producers themselves
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Register now and you can join in the live q&a during each session
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See you there🇺🇸🍷😋

07/10/2025

Sharing a couple of reflections on PEOPLE and CULTURE stories - the beating heart of the winery Differentiation Formula
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Don't tell me about your barrels until you've told me why you make wine and what forces led you here
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These aren't stories you have to make up
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They've always been there
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This model just speeds up the process - weeks rather than months
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See you next week for a three day deep dive at 5pm UK time (9am PST) Tuesday, Wednesday, Thursday
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Register at www.interpretingwine.com/story

06/10/2025

⏳Live event - next Tuesday, Wednesday and Thursday on zoom - register at www.interpretingwine.com/story
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📖Ahead of publication of The Winery Differentiation Formula I'm hosting a post-harvest party 🎉
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I'll celebrate the incredible storytellers who feature in the book
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I'll be joined live by a number of Oregon winemakers
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Sharing the exact steps they took to differentiate their wineries and craft unique stories
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No matter where you are in the world sign up and learn the storytelling secrets directly from the winemakers
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See you there!
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🖱️www.interpretingwine.com/story

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