29/09/2026
How do you take the UK’s most iconic luxury spa brand and drop it straight into prime-time Channel 4 television?
You build a full Champneys sanctuary in the middle of the Malaysian jungle. 🌴
When we partnered with Champneys, we told them working with PuRe meant doing things differently. We told them they needed to put their faith in us to deliver not just more, but better. Yes, we wanted to secure full-page reviews, high-DA backlinks and VIP media stays. But alongside this, we wanted to create a huge moment, with high-impact. A pop-culture moment that drove mass brand awareness outside the traditional beauty and wellness press. And now we can share that with you.
For Channel 4’s hit reality series Tempting Fortune we spearheaded a boundary-pushing activation - placing Champneys alongside cultural heavyweights Greggs, KFC, and Harry Ramsden’s as the ultimate test of willpower for contestants.
The result? Unmatched brand recall and prime-time cultural dominance.
Here’s why this matters for modern brand strategy:
1️⃣ PR Beyond Boundaries: Breaking out of category silos makes a brand impossible to ignore. A luxury spa in an extreme environment creates instant intrigue and maximum shareability.
2️⃣ Cultural Stature: Standing shoulder-to-shoulder with household names in a flagship entertainment format cements a brand’s place in British pop culture.
3️⃣ Proactive Impact: World-class PR isn’t reactive - it’s about engineering big-ticket, unexpected opportunities that rewrite a brand’s narrative.
At PuRe PR, creating transformative, boundary-pushing moments for our clients is at the heart of everything we do.
Tune in tonight (and every Tuesday on Channel 4) Tempting Fortune Channel 4