12/12/2025
It is with great pleasure that we welcome to the Bullet family as a non-exec director and an advisory board member.
We’ve worked closely with Dan over the past few years as a client, partner, and more recently - advisor.
Dan is one of the most respected voices in fitness. He is most widely known as the founder of WIT - one of the most culturally important brands in fitness over the last 15 years. WIT played a defining role in the rise of fitness as a sport and became one of the first truly community-driven fitness apparel brands.
Alongside this, Dan has been a trusted voice in the global fitness scene for over a decade, supporting and advising a number of iconic fitness brands as they’ve scaled internationally. He not only brings the wealth of industry knowledge, insights and solid advice, but most importantly shares our mission to inspire people to live healthier, fitter lives by helping brands to have a greater impact in the world.
Dan will be joining our board to help Bullet realise our vision, to elevate our service offering in all areas and become the gold standard in performance marketing and creative within fitness, wellness & sport.
