Alight Media

08/12/2025

Last week, we held our festive celebrations and Annual Alighter's Awards ceremony at Clays, Soho where we enjoyed some digital clay-shooting fun and plenty of great food and refreshments along the way.

We’re delighted to celebrate this year’s award winners, chosen by their peers for bringing our values to life.

Congratulations to Spence, Phoebe Sheridan, Kartik Sourirajan, Stewart Carden, Charlie Leyland, Faye McLaren, Jayne Burdon, Pauline White & Simon Wright

04/12/2025

November campaign highlights ✨

playing across our Go network driving awareness of their festive range.

Nando's promoting the reopening of their new Nandos store in Stockport across our Dwell venues in the area.

encouraging sign-ups for Macmillan’s darts marathon, targeting males across our Dwell venues. Activity ran on key live-sport days, aligning with major darts events to maximise relevance and visibility.

Red Band UK Ltd showcasing their store's offering to help boost sales of gardening and DIY products. It also focused on strengthening brand awareness and building local fame.

02/12/2025

Alight leads the market in 9 out of 13 regions, ensuring truly national exposure. And 100% coverage in more towns that other OOH providers.
All of our sites are chosen by our world-class team of development experts to build positive connections and create a more inclusive out-of-home network in every corner of the UK.
We’re building the UK’s fastest growing, premium digital screen network, connecting brands with people on the move and in the places they spend their time, driving real-world impact.

28/11/2025

We’re back with another episode of Five with Alight!

This time, we’re catching up with our Assistant Office Manager, Allan🕵‍♀️

Tune in for: his dream job as a kid, what he’d prepare for a team event and his snack(s) of choice.

25/11/2025

What’s the best way for brands to tap into the surge of motivation that comes with the New Year?

Our latest blog breaks down the Fresh Start Effect, exploring how people form new habits at the start of the year and how OOH helps brands connect with these intentions to drive meaningful action.

Discover how the Fresh Start Effect boosts New Year motivation and why January is the prime moment for brands to inspire action through OOH advertising.

21/11/2025

Where the Reds go, HAIER goes too🔴

This season, Haier is connecting with Liverpool FC fans across the country, activating across Dwell pub screens whenever the team plays, home or away.

Through programmatic delivery in pubs and bars, brands can tap into highly engaged audiences at exact moments.

Programmatic allows brands to deliver locally tailored, real-time messaging that responds to moments that matter, like weather shifts or local relevance.

Get in touch to set up your next programmatic campaign: https://alightmedia.com/contact

14/11/2025

Spotlighting some of our programmatic campaigns running across our network this quarter!

🍻 Greene King served up a series of vibrant ads showcasing their venues across the UK - highlighting great food, drinks, and welcoming atmospheres.

🍔 UberEats dished out some exciting match day offers featuring delicious partnerships with Burger King, Papa Johns, and Disney+ food pairings.

🚗 Honda drove awareness for their hybrid and electric vehicle range.

12/11/2025

'84% of purchases are driven by a pre-existing brand bias'.

WPP recently shared their white paper on “How humans decide”
and simplified the purchase journey into two key stages: Priming and Active.

The Priming stage recognises that most people’s behaviours and preferences towards a brand are already shaped before they begin shopping. According to WPP’s database of 1.2 million purchase journeys, a striking 84% of purchases are decided before shopping even begins.

Earlier this year we looked at the 'priming effect' and how OOH advertising has a unique ability to shape brand preference long before the point of purchase.

Read our blog here:

In advertising, priming helps make messages more memorable and persuasive by creating subconscious associations. Read on to find out more.

11/11/2025

Go by Alight reaches more people every month than any other provider, with our billboard screens reaching over 4 million people that other OOH providers don’t.🔢

We’re building the UK’s fastest growing, premium digital screen network, connecting brands with people on the move and in the places they spend their time, driving real-world impact.

05/11/2025

We have screens in more unique places than any other OOH network, beyond major cities.📍

From local high streets to growing regional hubs, our digital billboards put brands in front of people in more places nationwide. We’re building the UK’s fastest growing, premium digital screen network, connecting brands with people on the move and in the places they spend their time, driving real-world impact.

See our screen locations here: https://alightmedia.com/locations

04/11/2025

October campaign highlights 💫

McDonald's relaunched its iconic Monopoly partnership, showcased across our billboards to spotlight the app. The campaign encouraged customers to order from the Monopoly Menu for a chance to win prizes.

Carling positioned its message in proximity to football stadiums, celebrating its connection to live sport.

As temperatures drop, the NHS made a timely reminder encouraging the public to get their flu vaccination.

Artichoke returned with its fifth season, ‘It’s Not Easy Being Green’, showcased across our digital network. Featuring ‘Grace on Waste’ by artist Muhammad Amdad Hossain which highlights the uneven realities of sustainability, showing that environmental responsibility isn’t equally accessible to everyone.

31/10/2025

In pubs and bars, people are relaxed, focused, and open to conversation which is why advertising on our 'Dwell' network is a great opportunity for brands.

The average customer spends 72 minutes in a venue, whether they're surrounded by friends, family or colleagues, the energy is generally high and the perfect setting for your message to land and be remembered.

Campaigns on our Dwell by Alight network has seen a 22% lift in ad recall and 16% boost in consideration intent, proving to be a highly effective channel.

Boost brand visibility with place-based advertising in pubs and bars, reaching people in social settings with long dwell times to make lasting impact.