Alight Media

06/10/2025

At Alight, our mission has always been to grow out-of-home and beyond, connecting brands with people in the real world. Today, we’re excited to share two milestones that take our mission further:

Go by Alight is the new name for our D48 roadside network, the UK’s #1 digital billboard network for audience reach. ‘Go’ connects brands with people on the everyday journeys they make, whether they are commuting to work, doing the school run or going out for the evening.

Dwell by Alight is the new name for our place-based portfolio, now the UK’s largest full-motion screen network across leisure and hospitality venues. This includes MiXR, developed with Stonegate Ltd, already the market leader in place-based digital screens in social environments.

We’re building the UK’s most premium, digital screen network, helping brands engage audiences on the move and in the places they spend their time. And this is just the beginning; more partnerships are coming soon!

Read more here: https://alightmedia.com/news/introducing-go-by-alight-and-dwell-by-alight

16/09/2025

With tougher rules on product-specific ads coming to TV, online, and digital channels, food and drink brands will need to shake up how and where they connect with people.

Outdoor advertising isn’t affected by the new regulations, making it a powerful way to reach people throughout the day.

Find out more about it here

Discover how OOH advertising helps food and drink brands stay compliant with new restrictions while driving impact through brand-safe, real-world channels.

12/09/2025

Hard to believe Christmas is already on the horizon 🎄

To help you get ahead, we’ve pulled together key insights into how shoppers engage with outdoor advertising during the festive season.

For small businesses, this is a golden opportunity to:
✨ Boost visibility
✨ Connect with customers
✨ Drive sales

Check out our latest blog for tips to shape your Christmas campaign:

Discover festive advertising ideas for small businesses - boost visibility, engage with communities and stand out this Christmas.

05/09/2025

💫 August Campaign Highlights 💫

Some brilliant creative hit our screens last month and here are a few standouts:

TaskRabbit continued to grab attention with their clever use of song lyrics to showcase different service offerings.

Tesco brought Back-to-School season to life across our D48s & D6s with colourful stationery-led creative.

And, cinema chain Odeon kept things fresh and relevant with weather-dependent creative positioned close to their cinemas.

A huge thanks to all the brands and agencies we worked with. It’s always inspiring to see how creativity and smart media placement come together to drive impact. 🚀

12/08/2025

OOH advertising is driving results for the automotive sector.

In today’s crowded car market, out-of-home (OOH) advertising is proving to be a powerful way to stand out:
• 2x increase in dealership visits after seeing an OOH ad
• 66% increase in repeat visits
• 36% of consumers visit a dealership within one week of exposure
• Significant uplift in online actions, including app downloads, social shares, and purchases

With our nationwide network of roadside digital billboards, bus shelter advertising, we reach 14 million commuters every week - including 9 million people planning to buy a car within two years.

Read more about it here:

Discover how OOH can boost online engagement and reach influential people

28/07/2025

Still buzzing from the Lionesses' epic win last night! 🏆

Loving how brands like Sky and Tesco have brought creativity to our digital billboards and 6-sheets to mark the moment!

'sStayingHome

17/07/2025

This week marks the launch of Brought to Light 2: Thanks Barbara Castle, the latest in our commissioned series with the brilliant public artist Martin Firrell.

We’re proud to celebrate Barbara Castle’s legacy as a bold reformer who fought for equal pay, child benefit and anti-discrimination laws. The work invites us all to reflect on how far we’ve come and the progress still to be made.

Read more:

Brought to Light 2: Thanks Barbara Castle is the latest instalment of Alight Media’s commissioned art series with renowned public artist Martin Firrell.

09/07/2025

June campaign highlights ✨

Greggs promoting their new lunch option deals, supported by location-based advertising near Greggs stores.

Tesco highlighting in-store health services, reinforcing Tesco’s commitment to accessible, community-based care.

Polaroid launching the Polaroid Flip with the "The Camera for an Analog Life" campaign. This creative challenges screen fatigue and AI overload, celebrating a return to analogue experiences and authentic moments.

Make-A-Wish America our charity partner, raising awareness and encouraging support for granting wishes to critically ill children.

Kinetic Posterscope

07/07/2025

You'll never walk alone Diogo Jota.

Liverpool FC

20/06/2025

With festival season in full swing and Glastonbury gates opening Wednesday, now’s the perfect time to use outdoor advertising to reach festival goers and ticket buyers. 🎪🎶

Here's why:

Festival audiences are highly engaged, mobile, and socially connected, the perfect recipe to reach them with impactful OOH advertising

06/06/2025

May campaign highlights ✨

As partners of Wrexham AFC,Marks and Spencer launched bespoke creative across our Wrexham screens to raise awareness of their partnership in the local area and time it with the club’s promotion.

Waterside Holiday Park, Devon targeted both locals and tourists via our Weymouth D6s using multiple creatives to spotlight everything Waterside has to offer.

University of Gloucestershire full-motion creatives ran across our MiXR screens in Gloucester & Cheltenham venues, encouraging course sign-ups and reaching future students in the area.

Hybrid Agency WPP Mindshare