Alight Media

17/09/2026

When people know UK ads are regulated, they’re more likely to trust them. That’s why we're backing the Standards Authority's latest awareness campaign, alongside the Association, and WPP Media's .

16/09/2026

With the festive season fast-approaching, we stopped by dentsu with some vitamin -packed smoothies to help fuel the team through one of the busiest times of the year.

December also means busy pubs and bars, with 22% more drinks purchased than in an average month, creating a brilliant opportunity for brands to reach people while they’re out socialising, celebrating and spending.

We also shared ideas for how brands can use Dwell to get seen, talked about and shared this Christmas.

Thanks to everyone who joined us and to Sweets for my Sweet for the smoothies 🥤

09/09/2026

August campaign highlights ✨

IKEA playing across our D48 Go network in proximity and drive time to key stores, driving campaign reach and store footfall.

Gillette using Dwell to contextually target football fans during the return of the Premier League, reaching audiences in sports bars nationwide with artwork tailored to the environment.

Rail Delivery Group owning our Go network in London & south east with a D48 campaign promoting their railcard savings.

Netflix promoting The Gentlemen Series 2 across our Dwell network, bringing the show into social spaces at the heart of conversation.

03/09/2026

Who are you actually trying to reach?

Knowing who you’re trying to reach sounds simple enough, but defining your target audience isn’t always straightforward.

Our latest blog looks at how small and mid-sized businesses can identify their target audience, understand what they need and choose the right channels to reach them, including OOH:

Learn what a target audience is, why it matters and how to identify yours, with practical tips for small and medium-sized businesses.

19/08/2026

Recent campaign highlights ✨

Beyond Van Gogh - Promoted the Beyond Van Gogh: The Immersive Experience at Motorpoint Arena with eye-catching creative across our digital screens, helping build awareness of the experience among audiences in the local area.

L’Oréal Men Expert - Promoted L’Oréal Men Expert products across our Dwell pub network, focusing on venues with a strong male 25-44 audience.

Margate Pride - Celebrated Pride Month with bold, colourful creative across our digital screens in Margate, helping the event stand out and reach audiences across the local area.

Sage - Used our digital billboard network to reach audiences with a strong SME presence, particularly within key sectors relevant to the brand.

13/08/2026

Black Friday shoppers are being more selective about when and where they shop.

But with transactions up 62.5% on the average day in 2025, Black Friday still remains a major shopping moment.

OOH can reach people throughout the day, from the high street to the places they eat, drink and socialise. With 90 to 95% weekly reach among UK adults, and networks like Dwell extending that reach into hospitality, brands can stay visible across more of the Black Friday journey.

Find out how brands can make the most of OOH around Black Friday:

Discover why Black Friday 2026 presents a major OOH opportunity, from reaching shoppers at scale to driving online, in-store and social action.

10/08/2026

Students are a valuable audience for brands looking to become part of their everyday routines and build lasting connections with them.

Whether that's on the high street or in pubs and bars, OOH puts brands in front of students where they spend their time.

We’ve explored how brands can connect with this valuable audience, and the best opportunities to reach them, in our latest blog:

Looking to advertise to students? Explore university marketing strategies, OOH advertising opportunities and ways to connect with student audiences.

28/07/2026

Back-to-school is one of the biggest retail moments of the year with households spending on stationary, uniforms, technology and other must-haves! But the 2026 shopping season looks different to previous years with households planning ahead, prioritising convenience over price and using many tools to research products.

Out-of-home advertising is one of the most effective platforms during this time, so check out our latest blog for tips and insights on how to stay visible while parents and guardians are preparing for the return to school (although probably not the kids - yet).

https://zurl.co/OSpY9

16/07/2026

We recently worked with Ember, a beef jerky and high-protein snack brand, on a brand awareness campaign across our digital billboard and 6-sheet network to measure the impact on their business performance.

The results:

📈 Higher sales at stores closest to our digital screens
📊 5% uplift in brand awareness
🎯 34% increase in future consideration - six times the industry benchmark

Read the full case study here:

See how Ember used OOH advertising to boost in-store sales, increase brand awareness, and drive an uplift in future consideration.

06/07/2026

Brand awareness is often treated as only a way to increase visibility. In reality, it also shapes perception and strengthens the performance of other marketing channels.

Our latest blog explores why:

Discover why brand awareness matters, how it builds trust and drives sales, and how channels like OOH and social media can help your brand stay top of…