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18/08/2026

PATA Travel Mart 2026 (PTM 2026) officially opened today in Kuching, Sarawak, Malaysia bringing together over 1,100 tourism delegates from 48 countries and destinations for one of Asia Pacific’s leading international business-to-business travel trade events.

Hosted at the Borneo Convention Centre Kuching (BCCK) from August 18-20, PTM 2026 marks the first time that PATA’s flagship travel trade event has been held in Sarawak. The event brings together 221 buyers, representing 215 companies, from 29 source markets and over 365 sellers representing over 200 organisations and destinations, creating opportunities for tourism businesses and destinations to connect with international markets and develop new partnerships.

The event, organised by the Pacific Asia Travel Association (PATA), is endorsed by the Ministry of Tourism, Creative Industry and Performing Arts Sarawak, hosted by the Sarawak Tourism Board, and supported by Business Events Sarawak.

“PATA Travel Mart is about building valuable, quality business connections that extend beyond the event and the opportunities they create that can grow into lasting partnerships,” said PATA CEO Noor Ahmad Hamid. “By taking PTM beyond the region’s traditional gateways, we are deliberately opening international markets to smaller and emerging destinations, helping disperse tourism, broaden economic opportunities and show that the next generation of tourism growth can come from beyond the established hubs.”

At the heart of PTM 2026 is its business exchange programme. Across the two main Travel Mart days, buyers and sellers are participating in more than 4,000 scheduled business appointments, providing opportunities to develop new partnerships, explore new source markets and generate future business.

The event is welcoming both returning and new buyers and sellers, reflecting continued interest in the Asia Pacific region and the value placed by the international tourism industry on direct business engagement.

“Hosting PATA Travel Mart 2026 in Sarawak is an important opportunity for us to strengthen our engagement with the international tourism community and contribute to the future growth of tourism across the Asia Pacific,” said YB Dato Sri Haji Abdul Karim Rahman Hamzah, Minister for Tourism, Creative Industry and Performing Arts Sarawak and Minister for Youth, Sports, and Entrepreneur Development Sarawak. “As we grow the sector, our focus remains on creating meaningful economic opportunities, strengthening our tourism industry and ensuring that development continues to benefit our communities while safeguarding the cultural and natural assets that make Sarawak distinctive.”

More Than a Travel Trade Event

While business exchange remains at the heart of PTM, the event is also bringing together the wider PATA community through a programme of knowledge sharing, professional development, leadership, networking and destination engagement.

The programme began on August 17 with the PATA Youth Symposium, bringing together university students and young tourism professionals for discussions, learning opportunities and industry engagement. The Youth Symposium continues on August 18 with community-based and experiential activities designed to provide participants with a deeper understanding of Sarawak and its tourism development.

On the evening of August 17, PATA hosted its Executive Board & Board Members Networking Reception & Life Members Get-Together, together with the PATA Chapter and Student Chapter Awards and the Face of the Future Awards, recognising the achievements and contributions of PATA’s chapters, student chapters and emerging tourism leaders.

On August 18, the PATA Knowledge Forum is bringing industry leaders and experts together under the theme “The Next Era: Impactful Partnerships, Purposeful Growth.” The Forum explores the opportunities and challenges shaping the future of tourism, with discussions focused on partnerships, purposeful growth, technology, business innovation, communities, culture and meaningful tourism experiences.

The Knowledge Forum forms part of PATA’s broader commitment to helping its members navigate a rapidly changing tourism environment by providing opportunities to exchange knowledge, access industry intelligence and develop new partnerships.

Alongside PTM and the Knowledge Forum, PATA’s Executive Board and Board meetings are taking place in Kuching, bringing together representatives from across the Association’s membership and leadership community.

Sarawak Takes Centre Stage

PTM 2026 also provides international delegates with an opportunity to experience Sarawak and gain a deeper understanding of the destination’s tourism offerings.

Known for its rich cultural diversity, Indigenous heritage, biodiversity and natural landscapes, Sarawak provides a distinctive setting for PTM and an opportunity for international tourism professionals to experience the destination beyond its traditional tourism proposition.

Delegates are taking part in networking activities and destination experiences throughout the event, creating opportunities to discover Sarawak’s communities, culture, gastronomy, nature and adventure offerings while building connections with local tourism stakeholders.

“PATA Travel Mart 2026 gives us an important platform to showcase Sarawak directly to the international travel trade and allow delegates to experience the destination beyond the exhibition floor,” said Dr Sharzede Datu Haji Salleh Askor, Chief Executive Officer, Sarawak Tourism Board. “Through our culture, communities, gastronomy, nature and adventure experiences, we want delegates to gain a deeper understanding of what Sarawak offers and take that knowledge back to their respective markets, creating greater opportunities for Sarawak to be included in future travel programmes and itineraries.”

Sarawak Tourism Board has been a PATA member since 1981, and the two organisations have continued to collaborate on initiatives supporting tourism development, sustainability, resilience, biodiversity conservation and capacity building.

Supporting the Next Era of Tourism

PTM 2026 comes at an important time for tourism across Asia Pacific, as changing source markets, traveller expectations, technology and business models continue to reshape the industry.

For PATA, the Travel Mart provides a platform through which its members and partners can respond to these changes through business connections, knowledge sharing and collaboration.

“The tourism industry continues to evolve, creating both opportunities and challenges for destinations and tourism businesses,” added Noor Ahmad Hamid. “PATA’s role is to help our members navigate these changes by providing opportunities to connect, exchange knowledge, access industry intelligence and develop new partnerships. PATA Travel Mart is one of the most visible expressions of that role.”

With the business programme continuing through August 20, PTM 2026 will provide further opportunities for buyers and sellers to connect, explore new markets and develop partnerships, while delegates continue to engage with Sarawak and the wider PATA community.

PATA extends its appreciation to all participating buyers, sellers, members, partners, sponsors and supporters, and particularly to the Ministry of Tourism, Creative Industry and Performing Arts Sarawak, Sarawak Tourism Board and Business Events Sarawak for their support in bringing PTM 2026 to Kuching.

For more information about PATA Travel Mart 2026, please visit www.pata.org/pata-travel-mart-2026.

13/08/2026

As hospitality leaders respond to changing guest expectations and a rapidly evolving market, Arabian Travel Market’s (ATM) 2026 will explore how businesses are adapting through personalised experiences, innovation and long-term investment.
Taking place from 14-17 September 2026 at Dubai World Trade Centre under the theme ‘Travel 2040: Driving New Frontiers Through Innovation and Technology,’ ATM will bring together hospitality leaders to explore how hotels are responding to changing consumer behaviour while building resilience across one of the industry’s most dynamic regions.
According to Haitham Mattar, Managing Director, India, Middle East & Africa, IHG Hotels & Resorts, the Middle East’s sustained tourism growth continues to reinforce confidence in the hospitality sector, supported by long-term investment across key markets.

Mattar said: “We’re extremely confident about the Middle East. It’s one of the fastest-growing tourism regions around the world. We’ve seen continued growth linked to the investment being made in tourism, whether it’s in the UAE, Saudi Arabia or Egypt. These are long-term investments, and that’s what gives us confidence in our people, our owners, our products and our brands across this diverse and complex region.”
As governments continue to invest in tourism infrastructure and destinations diversify their offerings, hospitality operators are increasingly focused on creating business models that are both resilient and adaptable. At the same time, evolving traveller behaviours are reshaping the way hotels compete, with operators placing greater emphasis on personalised experiences, wellness and lifestyle-led offerings to drive long-term value.
Highlighting the sector’s enduring strength, Mattar said: “The hospitality industry in the region is resilient, and we are confident it will bounce back.”

Mattar believes that this resilience is enabling the industry to look beyond recovery and focus on meeting the expectations of a new generation of travellers.
“No two travellers are the same. People are no longer simply looking for a room; they’re looking for experiences. Whether it’s gastronomy, outdoor adventure, wellness, culture or heritage, these experiences have become major motivators for travel. Hotels are responding by becoming experts in creating and recommending experiences that are authentic and meaningful.”

These themes will feature across ATM’s conference programme. On the Global Stage, the session “Does the Hospitality Industry Need Reinventing?” will examine how hotel operators are responding to a new phase of commercial recalibration, exploring strategies including asset repositioning, wellness, branded residences, mixed-use developments and experience-led programming to strengthen resilience and long-term value. Featuring Amir Golbarg, Chief Operating Officer, Minor Hotels, the discussion will also examine changing investment priorities and the commercial strategies shaping the future of hospitality.
Complementing this discussion, the Future Stage will host “Decoding Hospitality Growth – What Do Today’s Travellers Want?”. Bringing together leading industry experts including Hala Matar Choufany, President MEA & South Asia, HVS; Justin Reid, Senior Director of Global Partnerships, Tripadvisor; Jad Shamseddin, Chief Operating Officer, Aleph Hospitality; and Sarah Duignan, Director, Client Relationships, STR, the session will explore how hotels are responding to increasingly multi-motivated travellers by creating personalised experiences that combine wellness, culture, connection and value.

Together with the Experience Hub, the programme will provide strategic insights into how innovation, collaboration and long-term planning are shaping the next chapter of global tourism.
Danielle Curtis, Regional Portfolio Director – UAE, RX Global, said: “These insights reflect many of the trends shaping the global hospitality industry today. Across the Middle East, investment continues to accelerate while traveller expectations are becoming increasingly experience-led, personalised and wellness-focused. Through a range of dedicated sessions, ATM provides a platform for the industry’s leading voices to explore these changes, share practical strategies and build the partnerships that will drive the future of hospitality.”

Leading hospitality brands exhibiting at ATM 2026 include IHG Hotels & Resorts, Accor, Minor Hotels, Rotana, Hilton, Jumeirah, Mandarin Oriental, Four Seasons Hotels & Resorts, Rixos Hotels and Sofitel, alongside destinations, tourism authorities and hospitality technology providers from across the globe.
Innovation will also be a central focus through ATM Travel Tech, the dedicated co-located event showcasing technologies transforming the guest journey. From AI-powered personalisation and predictive guest services to robotics, immersive technologies and smart hospitality solutions, ATM Travel Tech will demonstrate how technology is enabling hotels to deliver increasingly seamless and experience-led stays while enhancing operational efficiency.

By bringing together global hospitality leaders, technology innovators and tourism decision-makers, ATM 2026 will provide a platform to examine how resilience, innovation and evolving guest expectations are shaping the future of hospitality in the Middle East and beyond.

11/08/2026

WTM Spotlight Riyadh has announced two major strategic partnerships ahead of its inaugural edition. Fairmont Ramla and Fairmont Riyadh have been appointed as the event’s Official Hotel Partners, while Almosafer Travel & Tourism Co. has been confirmed as its Official Journey Partner.

Taking place from 8–10 September 2026 at the Riyadh Front Exhibition & Conference Center (RFECC), WTM Spotlight Riyadh will connect the global travel industry with Saudi Arabia through a highly curated programme of business meetings, conference sessions and networking opportunities, supporting the Kingdom’s ambition to become one of the world’s leading tourism destinations.

The partnership announcement further strengthens the event’s position as a leading B2B2C travel platform, bringing together internationally recognised hospitality and travel brands that are helping shape the Kingdom’s rapidly evolving tourism landscape under Vision 2030.

Danielle Curtis, Regional Portfolio Director, UAE, RX, said: “The announcement of Fairmont Ramla and Fairmont Riyadh as our Official Hotel Partners and Almosafer Travel & Tourism Co. as our Official Journey Partner reflects the calibre of organisations supporting the launch of WTM Spotlight Riyadh. Both brands have played an important role in Saudi Arabia’s tourism development and share our commitment to delivering exceptional visitor experiences while strengthening the Kingdom’s position on the global tourism map.

“As Saudi Arabia continues its transformation under Vision 2030, collaboration with trusted industry leaders is essential. These partnerships will help ensure that international exhibitors, buyers and visitors experience the very best of Saudi hospitality while building the partnerships that will help shape the next phase of tourism growth in the Kingdom.”

The announcement comes as Saudi Arabia continues to accelerate its tourism transformation under Vision 2030, with tourism targeted to contribute 10% of national GDP by the end of the decade. WTM Spotlight Riyadh has been created to support these ambitions by connecting international travel businesses with Saudi stakeholders while showcasing the Kingdom’s rapidly expanding tourism ecosystem to a global audience. The event reflects Saudi Arabia’s growing importance as both a world-class destination and one of the world’s most influential outbound travel markets.

As one of the world’s most recognised luxury hospitality brands, Fairmont continues to expand its presence across Saudi Arabia, supporting the Kingdom’s growing hospitality sector through a portfolio of landmark properties and new developments aligned with Vision 2030’s tourism ambitions. As Official Hotel Partners, both Fairmont Ramla & Fairmont Riyadh will welcome international buyers, exhibitors, speakers and delegates attending the inaugural edition of WTM Spotlight Riyadh, showcasing the exceptional hospitality standards for which both the brand and Saudi Arabia are recognised.

Amine Bouhalba, General Manager, Fairmont Ramla, said: “WTM Spotlight Riyadh comes at a pivotal moment for the capital as it continues to strengthen its position as a leading destination for business, leisure, and international tourism. In line with the ambitions of Saudi Vision 2030, the event will enable valuable connections between Saudi Arabia and the global travel industry, supporting the Kingdom’s growth as a world-class tourism hub.
“Our strategic partnership reflects Fairmont’s long-term confidence in Riyadh’s dynamic hospitality sector and our commitment to contributing to the city’s continued transformation and sustainable growth. We are proud to support initiatives that elevate Riyadh’s global profile while creating exceptional opportunities for collaboration, investment, and tourism development.”
Muhieddine Zok, General Manager, Fairmont Riyadh, said: “WTM Spotlight Riyadh comes at an important time for Saudi Arabia, as the Kingdom continues to open its doors to the world and welcome more visitors to experience its rich culture, heritage and hospitality. Tourism has become an important part of Saudi Arabia’s development, with new destinations and experiences emerging across the Kingdom and Riyadh playing an increasingly prominent role in this growth.

“For us at Fairmont Riyadh, this is an opportunity to showcase what hospitality in Saudi Arabia is about. Riyadh offers visitors a distinctive combination of heritage, culture and a modern city experience, and we are proud to welcome guests from around the world and introduce them to the warmth and traditions of the Kingdom. WTM Spotlight Riyadh gives the travel industry an important platform to experience and share what Saudi Arabia has to offer.”

As Saudi Arabia’s leading travel company, Almosafer Travel & Tourism Co. continues to play a pivotal role in the Kingdom’s tourism ecosystem, connecting travellers with domestic and international experiences and supporting growth in both inbound and outbound tourism. Through its destination management expertise and extensive local network, the platform will play an important role in delivering seamless experiences for hosted buyers, exhibitors and international delegates attending WTM Spotlight Riyadh.

Muzzammil Ahussain, CEO, Almosafer Travel & Tourism Co., said: “As Saudi Arabia’s leading travel company, we are delighted to collaborate with WTM Spotlight Riyadh as the event’s Official Journey Partner. The launch of this event comes at an important moment for the Kingdom’s tourism sector, creating new opportunities to connect international travel businesses with one of the world’s fastest-growing markets.

“By combining our destination expertise with WTM Spotlight Riyadh’s global reach, we look forward to delivering seamless experiences for hosted buyers, exhibitors and delegates while helping strengthen Saudi Arabia’s position as a leading global tourism hub in line with Vision 2030.”

WTM Spotlight Riyadh has been created to connect the world to Saudi Arabia and Saudi Arabia to the world, bringing together destinations, hospitality providers, airlines, travel technology companies, attractions and experience providers with Saudi buyers, international hosted buyers and consumers.

The inaugural edition will welcome more than 6,500 regional and international visitors, and 150 international hosted buyers, providing a focused platform for business development, investment and knowledge exchange. The conference programme will explore the themes shaping the future of tourism, including Saudi Arabia’s tourism transformation under Vision 2030, hospitality and experiences, transport and mobility, and technology and innovation.

Visitor registration for WTM Spotlight Riyadh is now open, with travel professionals invited to secure their place at the inaugural event and engage directly with one of the world’s fastest-growing tourism markets.

06/08/2026

WTM London 2026, part of RX Global, has reported strong early demand from exhibitors, with businesses from across the global travel industry already signing up for the world’s most influential travel and tourism event – and interest continuing to build as available space on the show floor becomes increasingly limited.

Taking place at ExCeL London from 3–5 November 2026, WTM London will once again bring together travel professionals, tourism boards, airlines, hospitality brands, technology providers and industry leaders from across the globe, reinforcing its position as the place where the international travel industry comes together to connect, collaborate and do business.

A total of 43 exhibitors have either joined WTM London for the first time or returned after exhibiting in previous years, reflecting the event’s continued appeal across established and emerging markets.

The destinations already confirmed demonstrate the truly global reach of WTM London, with tourism organisations from every corner of the world represented. New exhibitors include tourism boards and tourism ministries from Brunei, Côte d’Ivoire, North Macedonia, Moldova, Albania, Angola, Uruguay and Panama, showcasing the breadth and diversity of the international travel industry.

The growing exhibitor line-up also includes major travel brands spanning multiple sectors, including technology, accommodation, experiences and transport. New exhibitors include GetYourGuide, Nomad eSIM and RateStellar who will be joining WTM Travel Tech, the new co-located event designed to meet the increasing demand and rapid growth of the travel technology sector. The launch follows strong momentum for Travel Tech at WTM London 2025, which saw a 55% increase in participation, reflecting the growing importance of technology in shaping the future of travel.

Hospitality groups such as RIU Hotels & Resorts and Serena Hotels, representing Africa and Asia, have also secured their presence at the show. New airline exhibitors include Malaysia Airlines and AJet Airlines, further strengthening WTM London’s representation across the global travel ecosystem.

Other new exhibitors include TripToGo, a vacation membership platform featuring AI-powered travel planner Voyada and Amaala, the ultra-luxury, wellness-focused destination on Saudi Arabia’s northwestern Red Sea coast.

Chris Carter-Chapman, Event Director, WTM London, said:

“Last year’s show was our most successful yet, with 182 countries represented and exhibitor numbers up 5% year-on-year – so we’re delighted to see such strong early demand for 2026 from exhibitors, as it bodes well for another record-breaking show.

“Booking early enables exhibitors to make the most of WTM London’s year-round marketing, PR and promotional opportunities, helping them build brand awareness, generate leads and connect with buyers well before the event begins. It also gives them more time to plan their presence and maximise the commercial impact of exhibiting at WTM London.

“The breadth of exhibitors already confirmed highlights the strength and diversity of the global travel industry. From emerging destinations and national tourism boards to airlines, hotel groups and travel technology innovators, WTM London continues to be the leading global platform for forging connections, driving business growth and shaping the future of travel.

“WTM London 2025 generated £2.2 billion in business deals, and this strong early demand shows we’re on track to build on last year’s record-breaking performance.”

To enquire about becoming an exhibitor at WTM London 2026, please visit:
https://www.wtm.com/london/en-gb/forms/exhibitor-enquiry.html

04/08/2026

ITB Americas, taking place 10 - 12 November 2026, in Guadalajara, Mexico, continues to gain momentum. With 70% of exhibition space already secured, the inaugural event has confirmed highly qualified buyers from more than 30 countries. Supported by a strong Hosted Buyer Program and the exclusive Premier Buyer Network, ITB Americas is bringing together senior decision-makers from across the travel industry and is set to become the leading Pan-American B2B travel marketplace, complemented by the ITB Americas Conference taking place alongside the exhibition.

The inaugural ITB Americas is attracting highly qualified international buyers from across the global travel industry. The Hosted Buyer Program has already confirmed buyers from more than 30 countries across all five continents, highlighting the strong international demand for the first edition of ITB Americas and reinforcing its position as the first Pan-American B2B travel marketplace connecting the Americas with global markets.

Designed to generate measurable business opportunities, the Hosted Buyer Program brings together carefully selected decision-makers whose purchasing profiles closely match the commercial objectives of participating exhibitors.

Confirmed buyers include outbound travel agencies and tour operators, online travel agencies (OTAs), incentive travel agencies, travel advisors, international corporate travel managers, group travel organizers, FIT specialists, adventure travel organizers, luxury travel specialists and other travel professionals responsible for sourcing and contracting travel products worldwide.

“The response to our Hosted Buyer Program confirms that the industry is looking for a Pan-American business platform focused on meaningful connections and measurable business opportunities,” says Vicente Salas Hesselbach, Vice President & Managing Director Americas at Messe Berlin. “We are bringing together highly qualified buyers whose profiles closely align with the commercial objectives of our exhibitors, creating valuable business opportunities from the very first edition of ITB Americas.”

Connecting Business with Global Opportunity

The Hosted Buyer Program is further strengthened by the Premier Buyer Network, an exclusive partnership initiative designed to connect ITB Americas with high-quality buyers through trusted industry organizations and strategic partners. The network includes CATO (Canadian Association of Tour Operators), ATTA (Adventure Travel Trade Association), ASTA NY Metro Chapter, IGLTA, Expo Mayoristas, SITE Mexico, Evintra, AMDEMAC, ASTA Suncoast Metro Chapter and GETLATAM. These partnerships further expand the event’s international buyer reach while ensuring a strong representation of senior decision-makers across multiple travel sectors.

The strong interest from international buyers complements the event’s impressive exhibitor momentum. With 70% of exhibition space already booked, destinations, hotel groups, airlines, travel technology companies and tourism organizations from across the Americas and beyond are already confirmed to participate, creating a comprehensive marketplace representing the entire travel value chain. Hosted Buyer applications remain open, inviting qualified travel professionals to apply and become part of the inaugural edition of ITB Americas.

Business, Knowledge and Networking Under One Roof

Running alongside the exhibition, the ITB Americas Conference will feature more than 40 sessions across six conference tracks and two stages, bringing together global travel leaders, destination representatives, innovators and policymakers. Discussions will cover the topics shaping the future of travel, including artificial intelligence, distribution, destination competitiveness, aviation, sustainability, hospitality, luxury travel and emerging technologies.

By combining a high-value exhibition, a carefully curated Hosted Buyer Program and a comprehensive conference, ITB Americas offers a unique platform where business development, knowledge exchange and industry leadership come together to shape the future of travel across the Americas.

Trade visitors can register now to attend ITB Americas 2026 and connect with leading players from across the travel and tourism industry. The inaugural ITB Americas is expected to welcome more than 5,000 travel professionals from around the world. Approximately 80% of participants will come from the Americas and 20% from international markets, positioning ITB Americas as the gateway connecting the region with the global travel industry. Join the inaugural ITB Americas and become part of the first Pan-American B2B travel marketplace. Secure your participation today and connect with qualified buyers, leading travel brands and decision-makers shaping the future of travel across the Americas.

For more information, visit www.itb-americas.com or contact the ITB Americas team at [email protected].

03/08/2026

Emirates, the world’s largest international airline, is set to engage with its corporate clients, small and medium-sized enterprises (SMEs) and travel management companies at the Global Business Travel Association (GBTA) Convention in Chicago, running from 3 to 5 August. Emirates’ participation in the travel exhibition will enable the airline to provide meaningful insights into its initiatives, premium products and services designed to meet the needs of its growing corporate travel segment.

Emirates welcomes all visitors to its dedicated stand number 3004 - Hall A at GBTA 2026, where the airline will showcase its award-winning products tailored for business travellers, featuring its First Class suite, in addition to its Business Class seat on its latest aircraft type, the Airbus A350. Furthermore, its Premium Economy product, providing the airline’s signature service and elevated comfort and features, will be on display at the airline’s stand.

With an expansive network of close to 140 destinations, Emirates is highlighting how its global connectivity and seamless travel can benefit business travellers, efficiently and reliably, to destinations across Asia, Africa and Australasia, among others through Dubai. In addition to its services connecting in Dubai, Emirates also provides convenient and direct services from Newark to Athens, New York JFK to Milan and Miami to Bogota.

Interactive workshops for business travellers and travel management companies

A full programme of exclusive workshops designed to engage directly with its major clients will provide the opportunity for Emirates’ team to showcase how the airline is evolving to better serve their needs, while also gathering feedback through discussions to help Emirates continuously improve its product and service offering.

The schedule of Emirates’ workshops are as follows:

Loyalty in Business Travel: Finding the Right Balance - an open discussion on the role of loyalty in managed travel programmes and how airlines and corporates create greater value for all stakeholders.

· 03 Aug 2026 | 13:45 to 14:30

· 04 Aug 2026 | 15:15 to 16:00

NDC & Modern Retailing: Shaping the Future Together – an interactive session on Emirates’ NDC developments, retailing vision and feedback from corporate buyers.

· 04 Aug 2026 | 13:45 to 14:30

· 05 Aug 2026 | 15:15 to 16:00

Sustainability in Business Travel: Expectation, Progress & What’s Next - discussion on the evolving sustainability landscape, including customer expectations, industry progress, SAF, and other topics and opportunities relevant to corporate travel programmes.

· 03 Aug 2026 | 15:15 to 16:00

Growing with your Business: Evolving Travel Programmes for SME to Enterprise – a business travel workshop to explore how Emirates can support businesses as they grow, learn about tailored travel programmes, customised solutions to meet client needs, and explore world-class products and services.

· 05 Aug 2026 | 13:45 to 14:30

Through its participation in the travel expo, Emirates will engage with the spectrum of target audiences relevant to business travel including travel management companies and members of the trade to feature its special products that allow them to better serve their customers with personalised services. The airline will also target SMEs by showcasing curated offerings, incentives, special fares, benefits of traveling with Emirates as well as Business Rewards, its dedicated loyalty programme. Furthermore, SME owners visiting Emirates’ stand at GBTA will also have the opportunity to receive 10,000 Business Rewards points when signing up to the loyalty programme through the special on-site QR code*.

Also showcased at the stand are a limited-edition collection of ‘Aircrafted for Kids’ backpacks, which are crafted from upcycled materials resulting from its ongoing aircraft retrofit programme. The backpacks, created by the airline’s in-house Engineering team, are donated to kids at deserving NGOs, making a difference to local communities by supporting education. To date, nearly 4,000 sustainable Aircrafted for Kids backpacks have been distributed to schools and community centres around the globe.

Emirates has been serving the US since 2004 and now operates to 12 US cities including Boston, Los Angeles, Houston, Chicago, Washington D.C., Seattle, Newark, Dallas, San Francisco, Miami, Orlando, in addition to New York JFK.

For more information, visit emirates.com.

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