15/01/2024
🌟 Master Your Website's Technical SEO Health! 🌟
🚀 Discover how to optimise your site's performance with these key strategies:
* Tackle Redirects and Errors: Smooth out any internal redirects (301s, 302s, 308s) and fix server errors (4xx, 5xx) to enhance user experience.
* Legacy URL Management: Hunt down 4xx errors in old URLs, especially those with external links. Redirect them smartly if they're bringing in valuable traffic.
* Protocol Consistency: Ensure uniformity in your site's URLs - choose between WWW or non-WWW, and decide on using trailing or non-trailing slashes.
* Enforce Uniform Protocols: Streamline your URLs by redirecting non-HTTP links to HTTPS/WWW versions.
* Optimize Canonical Tags: Review and adjust canonical tags, particularly for child pages, to improve SEO efficiency.
* Test Self-Referencing Canonicals: Experiment with adding parameters to see how they affect page ranking.
* Pagination Strategy: Avoid canonicalising pagination series. Instead, use 'noindex, follow' to guide search engines.
* Boost Internal Linking: Aim for at least 5 internal links per URL to avoid orphan pages and improve site navigation.
* Anchor Text Consistency: Regularly review and manage the consistency of your anchor texts for better SEO results.
* Unique Content Focus: Identify and separate content that's too similar, eliminating any topic overlap to prevent cannibalisation.
* Strategic Content Planning: Develop a content strategy that clearly differentiates topics to avoid cannibalization.
* Crawl Management: Control your site's crawl behaviour - block dynamic routes where necessary and prioritize static routes.
* HREFLANG Configuration: Pay attention to HREFLANG tags, especially in different English-speaking regions, to avoid content overlap and ensure proper setup.
* Google Search Console (GSC) Checks: Utilise GSC's Live URL Test and HTML inspections to understand how Google views your page. Keep an eye out for blocked resources.
🌐 Transform your website into an SEO powerhouse with these strategies! 🌐