10/12/2024
Do you have a podcast idea? Over six years ago - 2231 days to be precise - I launched mine on the BBC, announcing it live from on the London Eye on the Today programme on Radio 4 (see pic)
It was called Don’t Tell Me The Score, because I wanted to explore sport as a metaphor for life without talking about results, tactics, or the score.
I’ve since recorded over 350 interviews (see some of my guest pics below - from Caitlyn Jenner to Gary Lineker and beyond), written a Bloomsbury book (Champion Thinking) based on some key the themes from the podcast, and took personal ownership of it.
I have since rebranded my podcast as A New Way of Being, broadening it beyond sport in the process, and it has led to friendships with guests and listeners alike, and opportunities I never would have envisaged - including speaking opportunities from Governments, brands and renowned team here and in the US.
What hasn’t changed is what I love: sitting down and deeply connecting with people to have meaningful conversations that I know can and do change people’s lives. That’s where I find my flow.
Podcasting today looks very different from 2018. But my approach hasn’t shifted: I treat everyone the same, whether they’re a global celebrity or someone few have heard of. Status is irrelevant - on and off mic.
Beyond my own podcast, I’ve also helped others launch theirs. Whether it’s hosting, consulting, or advising on creative direction, I enjoy helping people make something they’re proud of that impacts in ways they couldn’t have envisaged.
One example: I worked with one of the world’s biggest brands P&G on a mental health podcast for their employees. Here’s what they said:
“Simon went above and beyond to deliver an 8-part series that will resonate with our employees, helping them build resilience and thrive. From topics and experts to interviews and creative formats, Simon was simply outstanding.”
If you’re thinking about starting a podcast - whether for yourself or your organisation - we’d be happy to chat. I’ve learned a huge amount over the past six years, and I know we offer a unique proposition in a growing and important space.