Digital Click Expert

Digital Click Expert Helping B2B businesses, business owners and professional service firms grow fast. Scaling businesses

Hi Facebook!WordPress is the most popular open-source and free CMS system, present in 35% of websites worldwide, has lau...
30/10/2020

Hi Facebook!

WordPress is the most popular open-source and free CMS system, present in 35% of websites worldwide, has launched an official Twitter plugin.

The innovative plugin includes a writing style assistant and a ‘Twitter Cards’ to add link previews to your Tweets.
With Twitter Analytics, you'll be able to associate your site + author Twitter accounts to track your content’s popularity on Twitter’s platform.

Some other features will come in handy for those who regularly work on content:


Bespoke embedded Tweet colours from the WordPress admin interface, so that it matches your website’s branding.

Tweet & Follow buttons: these help you share content with your audience and add a ‘follow’ button alongside the author’s information.

Twitter Advertising: You can now focus on your campaigns and conversions without having to carry out browser optimizations and mark up.


We, at Digital Click Expert Marketing Agency, are already evaluating the features and benefits of this new plugin, and will soon add more comments about it.

What are your thoughts? Will you try this plugin on your website? Leave your comments below! 👇👇

Hi Instagram, Today we are picking up a quote about caring for your clients.If you had success in business, you know th...
20/10/2020

Hi Instagram,

Today we are picking up a quote about caring for your clients.
If you had success in business, you know that the only way to scale a brand and provide an impact to your audience is by providing world-class customer service.
Not only that your customers will feel valued and appreciated, but the aim is to make them feel like royalty. 👑

Benefits of caring for your clients result in:


Repeat Orders

Increased Sales

Improved Cash Flow

Enhanced Reputation

Competitive Advantage



Creating great customer experiences is what will set you apart from the competition. Get out of your way to help customers. Good energy brings great energy. -If I can do it so can you!
Do you agree with us? Or would you do something differently? Let us know below. 👇👇👇

19/10/2020

Afternoon Facebook!

If you are interested in reaching the First page of Google, you should post useful content without a lot of technical jargon. Readers tend to be lazy, don’t use complex words! 📰.
Google’s algorithms work by finding what the most informative content is for the person making a query.

No matter what kind of business you run, having the most relevant content will take you to the top of any search. -And no matter who you are, search engines allow you to grow your brand and message.
Meaning that is possible for businesses of any size to rank on its 1st page ⬆️.
But ranking on Google’s first page isn’t just typing a few words here and there…

So what is it?


Relevant content: the main goal of your website is to get visitors to click. Having pertinent, to the point content, will help you achieve this. 🖱️

Long-tail keywords: you can gain traffic by targeting keywords with the correct information that users will type. These also get some of the best conversion rates.

Include different types of queries within your strategy. Voice search is a great way to provide prompt answers to queries. You should also use other channels such as blogging, videos, images and more. We all need variety in life!

Evergreen content. 🌲 This type of content can stay fresh for long periods without becoming dated:

-Reviews
-Guidelines
-Tips
-Technical information about products, etc.
Any content that stays relevant and is interesting will save you additional work and it will bring traffic again and again.

Also, remember to show your personality 🧍 during the process!

What do you think about our post?
-Help us spread the word by sharing these tips! 🤝


Hi Instagram, Being a Friday and with the weekend ahead of us, here is an inspirational quote that will surely motivate ...
16/10/2020

Hi Instagram,

Being a Friday and with the weekend ahead of us, here is an inspirational quote that will surely motivate you in achieving your marketing goals! ✍🏻


Hi Instagram, Today, with magnificent weather for the season, we thought it would be a good idea to post a motivational ...
13/10/2020

Hi Instagram,

Today, with magnificent weather for the season, we thought it would be a good idea to post a motivational quote to all those that would like to lifts their spirits.
Have a great day!




12/10/2020

Google is testing a new feature ‘Call History’ on .
It will allow you to see missed calls from your customers and visitors coming from Google Maps 🗺️ and Google Search 🔎 .
This new feature is very promising, especially for small and medium-sized business owners.
The platform will keep a log for up to 45 days, allowing you to retrieve all the details to engage with your visitors.
At the moment, this feature is in Beta mode, and for selected businesses in United States.
It’s worth mentioning that the ‘call history’ tab will be tracking phone calls only and no texts and you will receive automated messages when customers and visitors call you.

What do you think of this new feature of Google My Business ( )?
Do you think it can help you engaging and retaining more customers? Will it help you convert more visitors into customers?
Let us know below! 👇👇👇


When I speak tobusiness owners I often receive the same question: Is it too late for my company to invest in digital mar...
30/09/2020

When I speak tobusiness owners I often receive the same question: Is it too late for my company to invest in digital marketing?

If you think about it, digital marketing is a fairly new practice which has only started taking shape a few years ago. Besides, there are many benefits of investing in it, more so with the current pandemic.

Here are a few reasons as to why you should start a digital marketing strategy today:


-Your digital marketing work will build brand visibility for the long term, which translates into more organic visitors (unpaid traffic).

-Increased reach and extended hours: a wider audience can look at your product or service at any time, from anywhere.

-Cost-effectiveness: You can choose your budget, which isn’t possible with other advertising methods (TV, Radio, Magazines, etc)

-You can learn more about potential clients, offering solutions to solve their problems whilst increasing your turnover

-You can measure ROI, and can also track results whilst measuring effectiveness.

These are just some of the benefits you will experience when investing in whether you are a B2B, B2C or solo entrepreneur.

Are you thinking of becoming serious about digital marketing for your business? Do you agree with the benefits we outline in our post? Let us know below! 👇




29/09/2020

On this summer back in 1996, Google launched its search engine 🔎 which would become the leading online platform in the world.
On this post, we take some pointers to learn some tips from the digital search masters:


What does Google Teach Us About Web App Design? – Keep it simple!

Implement predictive search on your site

Create useful and simple navigation 🧭, whenever possible

Be data-driven: implement regular analytics and testing to drive growth

Be creative: test and try new ideas, use those that produce results. Rinse and repeat.

The main reason as to why leads the search engine market is that it understands what ‘good user experience’ is.


What do you think about these tips? Will you apply any of these principles to your website? Let us know below! 👇

Good morning Instagram, did you know that education is definitely worth the investment?According to a study by Forbes, t...
28/09/2020

Good morning Instagram, did you know that education is definitely worth the investment?
According to a study by Forbes, there is a compelling case for investing in employee development.
Companies that invest experience improved performance, newly gained skills, and improved productivity.

Being the owner of a digital marketing company, my first choice was a no-brainer: Rhetoric, the Art of Persuasive Writing and Speaking which I apply at work daily!
This is a great course if you are interested in improving communication and advance your skills.

-Here are some tips that I would like to share with you about it:

Persuasive writing✍️ and speech💬 teach you to construct and defend effective arguments, which is essential to success in any professional or public setting.
The best pieces of writing and speaking fit together as one organic whole, to communicate one central idea.
A few of the most common strategies to engage your audience include:
1. Open with a question❓, and tell why the answer to that question matters
2. Open with a refutation: someone—or everyone—has misunderstood your subject, and you have come to set things right
3. Open with a story: often called a “hook,” the opening anecdote is one of the most tried-and-true ways of opening a composition

Whilst composing a piece, you should try to:


Keep it short: if you have a paragraph and it can be expressed in a sentence, put it in a sentence

Make sure there is Ethos (credibility, who you are, why should I listen to you?), Logos (reasoning in a speech) and Pathos (appeal to the audience’s emotions)

The best way to write a speech is to have a little pathos 😲 and a little ethos (credibility) upfront, making the bulk of your argument about Logos 📖. At the end, you can save a space for an emotional closing that you want to apply the pathos.

What do you think about a persuasive speech? Does it apply to you? -Comment below! 👇



We have new data on recent search trends coming from Google, describing 5 ways in which our shopping behaviour is changi...
22/09/2020

We have new data on recent search trends coming from Google, describing 5 ways in which our shopping behaviour is changing due to the pandemic.
According to this report, the best actions businesses can take right now is to look closely into weekly and even daily behavioural changes, and to be responsive when these occur.
It is also a good idea to update your company’s information on the different online channels so that customers can find your business’ latest news. 📰
Being available at all times is brings prized value to help potential shoppers who may need your products or services urgently.

Showing that your business can operate whilst COVID-19 happens can make a client decide for your offer instead of others. -Besides, you should do everything possible as a business to protect others and to help your clients. This means that you may need to make transactional exceptions such as delaying a payment date, offer free delivery, refunds and more.

If you can implement these strategies now and adapt your company to changing behavioural shopping trends, there will be huge benefits to be reaped down the line!

What are your thoughts? -Feel free to comment and to let us know if you like our post here! 👎


Hey Facebook! If you expect the upcoming holiday season to have shops packed with people queueing up, you may be wrong. ...
22/09/2020

Hey Facebook! If you expect the upcoming holiday season to have shops packed with people queueing up, you may be wrong.
With consumers further exploring the benefits of online shopping vs shopping in-store, the trend of an increasing amount of shoppers buying online may be here to stay.

Today, we have put together some statistics pulled out from Google, which show some of the changing habits for the upcoming Holiday Season 🎄
Hope you find this useful for adjusting the sales and marketing strategies of your business!

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