Celery

05/07/2024

Excited to share this insightful conversation with Andy Stonehouse, Marketing Director at Hollister Incorporated. We dive deep into marketing strategies, storytelling frameworks, and future trends in healthcare marketing.

Ever wondered how to create a marketing campaign that truly resonates?Welcome to the latest episode of "The Growth Cast"! In this episode, we sit down with ...

28/06/2024

Just listened to this insightful episode with Stan Sorensen, CMO of Altabank! If you're interested in rebranding strategies, data-driven marketing, or building a career in finance marketing, this is a must-listen. Stan offers practical advice for marketers at all levels. Check it out!

What's the secret to thriving in a market flooded with competitors?Join us for an insightful conversation with Stan Sorensen, Senior Vice President and Chief...

21/06/2024

Curious how purpose can drive your business growth?

Check out The Growth Cast latest podcast episode featuring Andrew Boyd, EVP & GM at Personify Health. Discover strategies to align purpose with profit and leverage M&A for business success. Don’t miss these insights!

Ever wondered how to align profit with purpose for sustainable success?In this episode, we'll be joined by Andrew Boyd, EVP & GM at Personify Health, as he r...

15/06/2024

Join us for an engaging discussion and learn how to boost ROI with data-driven strategies with Erin Mills, CMO at Quorum :

✨ Data-driven strategies to connect marketing efforts to sales and boost ROI.
✨ Scenario planning to set clear expectations with leadership.
✨ Efficient marketing operations for sustainable growth.

Ever wondered how to transform your marketing efforts into tangible revenue?In this episode, we sit down with Erin Mills, Chief Marketing Officer at Quorum a...

07/06/2024

🚨 New Episode Alert 🚨

Are you curious about how to maintain the human touch in an AI-driven marketing world?

In our latest podcast episode, we sit down with John Rarrick, the Head of Marketing at Movius Corp, to discuss the importance of defending the human element in marketing

Join us for an engaging discussion on:
✨ Learn to craft email campaigns that drive traffic and foster genuine connections.
✨ Master vertical-specific content and engaging video strategies to stand out.
✨ Get tips on balancing technology with authentic human interaction in marketing.

Tune in : https://youtu.be/PYzW9mBCrrA

31/05/2024

🚨 New Episode Alert 🚨

How can data-driven strategies transform your marketing approach?

In this episode of The Growth Cast, we sit down with Mariana Cogan, the Chief Marketing Officer of Hexagon Manufacturing Intelligence. With over a decade of experience in smart manufacturing, Mariana shares her insights on driving growth through innovative marketing strategies.

Join us for an engaging discussion on:
✨ Innovative approaches to data-driven marketing.
✨ Key strategies for customer understanding and engagement.
✨ The significance of continuous learning and upskilling in a fast-evolving industry.

Tune in at : https://youtu.be/m9sUrIwpiXc

Don't Miss These Picks from Mariana:
- Book recommendation: Crossing the Chasm by Geoffrey Moore
- Podcast recommendation: Freakonomics with Stephen Dubner
- Follow Mariana on LinkedIn : https://www.linkedin.com/in/marianacogan/

31/05/2024

🚨 New Episode Alert 🚨

How can technology make schools safer for our children?

In our latest podcast episode, we sit down with David Rogers, the seasoned CMO of Raptor Technologies. David is at the forefront of revolutionizing school safety with cutting-edge technology.

Join us for an engaging discussion on:
✨ Discover David’s inspiring career path and his shift towards mission-driven work.
✨ Learn about the advanced safeguarding and prevention tools used by Raptor Technologies.
✨ Understand how to balance mission and profitability in the context of school safety.

Tune in : https://youtu.be/Yshy7cYkaWc

22/05/2024

✨ Meet our guest, Mariana Cogan! ✨

Her beginnings…
- Mariana was born in Mexico City and attended a Japanese school.
- She later moved to Japan to study finance and began her career in finance and investment banking.
- After taking a break, she transitioned into marketing.

As a CMO…
- Mariana is known for leveraging marketing technology and data to enhance performance.
- Also, she is very adamant on the importance of understanding customer behavior.
- She believes in the "humanization of the brand" to connect with customers on an emotional level.

For career development…
- Mariana actively seeks mentors and sponsors and believes in paying it forward by mentoring others.
- She emphasizes the importance of building a supportive network for professional growth.

Bonus!
- Book recommendation: Crossing the Chasm by Geoffrey Moore
- Podcast recommendation: Freakonomics with Stephen Dubner

Don’t miss Mariana’s episode, dropping on Friday, May 24th!

16/05/2024

Is your marketing team struggling to strike a balance between building brand awareness and driving measurable results?

In today's data-driven landscape, B2B marketers face pressure to demonstrate ROI while still connecting with customers on an emotional level. This pressure can often lead to disjointed strategies and frustrated teams.

Join industry veteran Vinay Prabhakar, CMO at Volante Technologies, for a practical and insightful webinar. He will share insights from his unique perspective as a marketer with a background in theoretical physics.

In this session, you’ll learn how to:

1. Build high-performing marketing teams that excel in both emotional intelligence and data analysis.

2. Collaborate effectively with your inside sales team to amplify marketing's impact on the bottom line.

3. Navigate the shift from brand-focused marketing to ROI-driven strategies in a B2B environment.

4. Leverage the power of AI in marketing while maintaining a human touch.

5. Balance quantitative analysis with an understanding of customer emotions to deliver truly impactful marketing campaigns.

16/05/2024

Are you facing challenges raising funds?

Market conditions are constantly changing, and successful fundraising requires a strategic approach that adapts to these dynamics.

Join us for a free webinar led by Alessandra Canavesi, Head of Digital Marketing and Customer Experience at AXA Investment Managers, and learn how to tailor your fundraising strategy for optimal results.

In this session, you'll learn how to:

1. Segment Your Approach
Discover how to adapt your fundraising strategy based on your company's goals, market conditions, and local variations.

2. Navigate Regulations
Gain insights into navigating the evolving regulatory landscape and turning compliance challenges into opportunities.

3. Craft Compelling Communication
Learn best practices for developing marketing and communication strategies that resonate with stakeholders.

4. Build Strategic Partnerships
Explore how to leverage industry relationships, conferences, and media platforms to gain visibility and access new markets.

5. Optimize Team Dynamics
Gain insights into building strong teams and fostering collaboration for successful fundraising ex*****on.