18/08/2025
My take as a psychology grad 👇🏼
You’ve probably heard it before, “storytelling is everything in marketing.” But here’s the science backed reason why…
When we hear a good story, our brains release oxytocin (aka the trust hormone) and even start mirroring the storyteller’s experience. That’s why stories stick, and meaningless ads don’t.
Let’s be real, you probably can’t recall the last 10 ads you scrolled past… But you do remember the brand that made you laugh, cry, or feel seen.
Sharing your why, your struggles, your wins, and your values is not “just content.” It’s connection. It’s giving people a reason to believe in you, not just buy from you.
Because here’s the truth…
✨ People don’t buy products.
✨ They buy better versions of themselves.
And the only way to sell that transformation?
Tell a story they want to join, one that solves their problems, makes them feel seen, and speaks directly to their desires.
Your brand story = your competitive edge.
Are you utilising storytelling in your social media strategy? Let me know below 👇🏼
