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HouseSound London, London (2026)

10/07/2026

Stories From The Floor is our series of real and sometimes micro moments from hospitality spaces, where small shifts in sound change everything.

In this one, the interiors were already doing so much of the work, but the music was was generic and so was the energy, until we did our work.

That is the joy of this - the results. Listening to what a room is asking for, finding the sound that belongs there.

Stories From The Floor #4
We turn on the mood.
🎧sonic uplifters
🔗housesound.london

03/07/2026

What part of your creative process gives you a buzz? For me, it’s finding the perfect track..

In a previous life when I ran a couple of record labels I was often compiling and releasing mix cd compilations. That’s where I learned the art of negotiation, licensing tracks and understanding how music works when it has to sit inside a bigger story. Very useful when I moved into Brand Design & Music Curation .. think campaigns around menu changes, special offers and especially NYE events.

The buzz of the creative process is where I come into my own. What story is the music going to tell so the visual idea can come alive?

I start with the idea of the vibe and tempo. Then I go deep into listening.

I may check the vaults, get into some new music and sometimes even chat to music producers from my black book to see if they are up for a commission.

Usually there’s little budget. Sometimes there’s barely any. It’s definitely not what Moby days gone by has received for car ads or what Bicep have been receiving in recent years.

9 times out of 10, I’m pulling favours with music labels or artists I know. That can be tough for the artists, so the skill is in trying to make the exchange feel reciprocal, respectful and realistic for the budget.
The brand reputation is always on the line. Details count. And the music that goes with the story being told through the advertising campaign becomes crucial.

Nothing beats the buzz of finding the perfect track for a campaign. When the beat, tempo and vibe all work to make the visuals come alive, I know I’ve found it...

15/06/2026

When the room has space, why rush people out?

Last week, in one of our regular spaces, a couple of tables stayed a little longer after dinner. More drinks. A cheeky dessert. Time to settle into the evening.

By the time they left, they had stayed through most of the DJ set and also took a moment to compliment the music.

That is what good hospitality can do when the room is read properly.

Not every table needs to turn quickly.

Sometimes the glass-half-full approach is following the vibe.

HouseSoundLondon

04/06/2026

People don’t arrive neutral. They arrive carrying the day in their bodies - work stress, travel delays, bad weather, unfinished business. The role of sound is to help them cross the threshold.

At Hakkasan, HSL shape the atmosphere so guests can leave the outside world behind and settle into the room. Within minutes, shoulders drop. Voices soften. The pace changes.

𝘛𝘩𝘪𝘴 𝘪𝘴 𝘸𝘩𝘢𝘵 𝘸𝘦 𝘭𝘰𝘷𝘦 𝘵𝘰 𝘥𝘰 𝘣𝘦𝘴𝘵
🎵𝐬𝐨𝐧𝐢𝐜 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞𝐬
🎧𝐭𝐡𝐚𝐭’𝐬 𝐰𝐡𝐚𝐭 𝐰𝐞 𝐜𝐫𝐞𝐚𝐭𝐞
HouseSound.London

02/06/2026

𝑪𝒓𝒆𝒂𝒕𝒊𝒏𝒈 𝒕𝒉𝒆 𝒔𝒕𝒐𝒓𝒚 𝒂𝒏𝒅 𝒄𝒖𝒓𝒂𝒕𝒊𝒏𝒈 𝒕𝒉𝒆 𝒎𝒖𝒔𝒊𝒄 𝒊𝒔 𝒂𝒍𝒘𝒂𝒚𝒔 𝒂 𝒃𝒖𝒛𝒛.

In a previous life when I ran a couple of record labels I was often compiling and releasing mix CD compilations. That’s when I learned the art of negotiating and licensing tracks.

Later in my career I moved into Brand Design & Curation, supporting the launch of large advertising campaigns for hospitality, often when there were menu changes, special offers and NYE events. And that’s an expertise I have developed over the years..

Brainstorming starts opens the flow to creative conversation. And then the listening process begins.

Do I check the vaults, listen to new music or ask a music producer from my “black book” whether they’d be up for producing a commissioned track for a campaign I am working on?

Usually there’s near to no budget. It’s definitely not what days gone by Moby received for the Car ads or what Bicep have been receiving in recent years. 9 times out of 10, I’m pulling favours with music labels or artists I know, always with the understanding they’ll get name checked during the campaign. It’s subliminal advertising for them too, in a way. Tricky but I always believe the reciprocity culture comes good in the end.

The brand reputation is always on the line with what they’re trying to say and sell. So attention to detail is always paramount, crucially the music that accompanies the story.

It’s a fascinating process and it’s something we at HSL have done for many brands. Nothing beats the buzz of finding the perfect track for whatever campaign, matching the beat, tempo and vibe to compliment the visual aspect and feeling the reaction as it finally reaches the ears of the public.
🎧 creative curators
🎵 HouseSound London

14/05/2026

𝙏𝙞𝙢𝙚𝙡𝙚𝙨𝙨 𝙫𝙨 𝙊𝙣 𝙏𝙧𝙚𝙣𝙙 🎵⁣⁣
⁣⁣
𝗧𝗵𝗲 𝗯𝗿𝗮𝗻𝗱𝘀 𝗜 𝘄𝗼𝗿𝗸 𝘄𝗶𝘁𝗵 𝗮𝗿𝗲 𝗰𝗼𝗻𝘀𝗶𝗱𝗲𝗿𝗲𝗱 𝘁𝗼 𝗵𝗮𝘃𝗲 𝗮𝗻 𝗶𝗰𝗼𝗻𝗶𝗰 𝗺𝘂𝘀𝗶𝗰 𝗶𝗱𝗲𝗻𝘁𝗶𝘁𝘆. Rather than copying what is popular I balance familiarity with fresh sounding and forward-thinking music.⁣⁣
⁣⁣
A timeless sound is one that will stand the test of time in 10 or even 20 years. In my position of making that choice for HSL clients, I cherry pick music that sounds great now and will sound great later down the line also. And often that happens to be on trend too, which is a bonus. The way my taste buds have been programmed I always look to the future. ⁣⁣
⁣⁣
𝗧𝗵𝗲𝗻 𝗼𝗳 𝗰𝗼𝘂𝗿𝘀𝗲 𝘆𝗼𝘂 𝗮𝗿𝗲 𝗶𝗻𝗲𝘃𝗶𝘁𝗮𝗯𝗹𝘆 𝗰𝗼𝗻𝘀𝗶𝗱𝗲𝗿𝗲𝗱 𝘁𝗼 𝗯𝗲 𝘁𝗿𝗲𝗻𝗱-𝘀𝗲𝘁𝘁𝗶𝗻𝗴 𝗮𝗻𝘆𝘄𝗮𝘆!⁣⁣
⁣⁣
But the standard is not to seek to be popular. Instead my intuition and experience leads me to music that is 𝗼𝗻 𝗯𝗿𝗮𝗻𝗱 𝗿𝗮𝘁𝗵𝗲𝗿 𝘁𝗵𝗮𝗻 𝗼𝗻 𝘁𝗿𝗲𝗻𝗱. A strong brand identity is not driven by individuality for its own sake. Instead we look at the brand culture, customer psychology, symbolism and audience perception - the brand sound identity always remains at the core.⁣⁣
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Over time we may even have created our own music genre. And so then the brand sound transforms from 𝗳𝗮𝘀𝗵𝗶𝗼𝗻𝗮𝗯𝗹𝗲 into 𝘪𝘤𝘰𝘯𝘪𝘤.⁣⁣⁣⁣⁣⁣⁣⁣
🎶𝘴𝘰𝘯𝘪𝘤 𝘣𝘳𝘢𝘯𝘥𝘪𝘯𝘨⁣⁣
🎧𝘁𝗵𝗮𝘁’𝘀 𝘄𝗵𝗮𝘁 𝘄𝗲 𝗱𝗼⁣⁣
HouseSound.London

27/04/2026

How brand sound is played, shaped and championed has always evolved with the technology available at the time.

From jukeboxes and records to cassette tapes, CDs, iPods, laptops and streaming, every era changed how music moved through restaurants, hotels, bars, retail spaces and social rooms.

But the question has always stayed the same. What should the brand sound like? How should the space feel? What do people remember when they leave?

As the tools changed, the role of music direction became clearer. It was no longer just about playing tracks. It became about shaping atmosphere, guiding energy and helping a space feel like it had an identity.

🎧sonic branding is what we do.
🎵 housesound.london

HouseSound London

10/07/2026

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15/06/2026

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02/06/2026

14/05/2026

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