Hatcha

Strategy. Management. Ads. Advice. Whatever your social media needs, we offer bespoke support that puts your brand in the spotlight.

02/10/2025

Grid perfection is out. Staying on topic is in.

Instagram is shifting. Soon you’ll be able to edit your feed by adding and removing topics. With Reels driving discovery, it’s no longer about who you follow, but what you’re interested in.

Captions, keywords and alt text will decide whether your content is seen.

15/09/2025

Is “link in bio” the most annoying phrase on social? 👀

App researcher Alessandro Paluzzi has spotted code suggesting Instagram may finally be testing in-feed links.

Until now, Instagram avoided them because links take people off the platform, make it too newsy, and risk spam. But with web traffic falling as AI eats into clicks, this could be a valuable new way to drive people to your content.

On balance a win? Maybe. But with every platform offering the same features, are we losing what makes them different?

What do you think?

24/04/2025

“Marketers – you have new superpowers.”

That line from Nicholas Holland at today’s HubSpot workshop captured the shift we’re seeing with AI. The focus was on unstructured data – all the information that lived outside the bounds of a regular database: emails, call notes, conversations.

In the past, it’s been hard to use because it didn’t fit a clear structure. But with AI, that’s starting to change. These tools can now begin to make sense of that messier, more human data – helping to uncover insights and inform strategy in entirely new ways.

A glimpse into how marketing is evolving – and a lot to think about going forward.

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