03/11/2025
Last week in Paris, I asked AI to plan me a walking tour.
It was brilliant, mapping out a route through tucked-away streets, suggesting museums, and even recommending a café for a coffee break.
Only problem? The café didn’t exist.
That’s when I remembered: AI is amazing, but it’s not magic. You still need to check, prompt well, and follow up to get the results you want.
The same goes for using AI in your social media.
It can save hours of time and spark great ideas, but it won’t know your tone of voice, your customers, or what actually works for your business unless you guide it.
Just your reminder: AI is your assistant, not your autopilot.
