Action Group

Action Group Health and fitness specialists in: PR, Marketing, Advertising, Content, Digital and Consultancy.

We support the health and fitness industry by creating campaigns for brands, operators, suppliers and not-for-profit organisations, which influence customer choice and expand industry recognition.

ChatYPT - Your AI workout repair service.  Starting a new fitness regime this January? Using ChatGPT or AI to create you...
02/01/2026

ChatYPT - Your AI workout repair service. 
 
Starting a new fitness regime this January? Using ChatGPT or AI to create you a workout? Have questions about what’s right for you? ChatYPT is here. Real PTs, qualified advice, tailored to you. Have an expert PT check over your AI generated workout, or answer your questions within 48 hours, for free. 

ChatYPT.co.uk


13/11/2025

Altrafit Elements

Altrafit Elements has launched today, a new rugged, gritty range of Altrafit kit - the in-house brand of D2F Fitness.

Earlier this week we were at the epic Johnson Studios for the shoot, take a look at how it all came together.

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Models: &

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04/11/2025

Good Energie

Take a look behind the scenes from our 2 day shoot with Energie Fitness last week 🎥

Design that does the heavy lifting!We don’t just make things look good – we make them work hard. Think bold billboards, ...
08/09/2025

Design that does the heavy lifting!

We don’t just make things look good – we make them work hard. Think bold billboards, swipe-stopping socials, posters that pop and campaigns that actually convert.

Brief us in or let us run wild – either way, we’ll bring the vibes, the visuals and the results🚀

01/09/2025

She's the (Mul)queen of PR - our account executive, Maisie⭐

Find out how Maisie got started in PR and what she loves most about her job.

What an honour to have been part of this year’s Superhero Tri, powered by Marvel 💥Created by Paralympian Sophia Warner, ...
29/08/2025

What an honour to have been part of this year’s Superhero Tri, powered by Marvel 💥

Created by Paralympian Sophia Warner, Superhero Tri is the world’s only mass-participation grassroots sports event exclusively for people with disabilities. This year, close to 5,000 Everyday Superheroes and Sidekicks descended on Dorney Lake for a day that truly removed barriers to sport, with everyone encouraged to take their time, use whatever adaptive super kit, gadgets and gizmos they needed and, above all, celebrate the joy of participation.

It was a privilege to follow the incredible journey of Team Sienna, joined by Alex Brooker and Maisie Summers-Newton MBE. Their energy and determination captured everything this event is about.

We loved working with the wider team to help share these stories and shine a light on such an inspiring celebration of ability, community and fun.

Catch some amazing highlights now on Smiley News and don’t miss the action on Channel 4, Sunday 31st August at 9.15am, when we’ll be tuning in to relive the best moments.

We worked with Parkwood Leisure to launch their Summer of Fun - celebrating 30 years of Parkwood by spotlighting 30 surp...
19/08/2025

We worked with Parkwood Leisure to launch their Summer of Fun - celebrating 30 years of Parkwood by spotlighting 30 surprising activities that won't break the bank at leisure centres across the UK☀

From aerial yoga to arthritis-friendly coffee mornings, we showed how leisure centres are the heroes that save the summer holidays.

07/08/2025

Upping the game with Speedflex...

Speedflex is one of the most unique companies in the fitness industry, a completely inclusive workout suitable for complete beginners to elite athletes at the pinnacle of their career. As orders and installs have been flooding through their door, it was time we reimagined their brand video to showcase just how far the brand has come.

Check out our work below, as always with the amazing Marcel.

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