LBBonline - Little Black Book

LBBonline - Little Black Book Celebrating creativity and the people behind it. It quickly outgrew the printed version and the web site LBBOnline.com was launched in 2009.

Little Black Book brings the international creative community together to share ideas and information about the business of making advertising. Little Black Book (or LBB) began in 2006 as a series of printed city guides for people working in advertising and production. It has expanded rapidly to include breaking news and in-depth reports, a weekly e-newsletter, a contacts database, careers sectio

n, reel library, events section, events, and information for over 50 advertising centres worldwide. Our weekly e-newsletter features regular “5 Minutes with...', 'Your Shot' and 'New talent' features as well as the best of the site’s current content and opinion pieces from the most interesting minds in the business. Our users can also follow us on Facebook (LBBOnline) and Twitter () to get all the news as we post it.

26/09/2025

Prada has teamed up with Greek filmmaker Yorgos Lanthimos to create ‘Ritual Identities’, a surreal one-minute film starring Scarlett Johansson.

The film, which encapsulates Yorgos’ surreal stylings, is a magic realist visual recipe for the ‘cloning’ of Scarlett Johansson, showing the actor collecting various ingredients in her Galleria – wind, rainwater, ashes, blood and more – to produce another version of herself.

The campaign was creatively led by Ferdinando Verderi, creative director at fashion and luxury-focused creative agency Art Partner, and produced by Partner Films in collaboration with Superprime Films, which represents Yorgos Lanthimos.

Read more: https://hubs.la/Q03L94kk0

72andSunny has expanded its global footprint by bringing Forsman & Bodenfors’ Toronto and Singapore offices into its new...
25/09/2025

72andSunny has expanded its global footprint by bringing Forsman & Bodenfors’ Toronto and Singapore offices into its newly launched 'Creative Collective'.

The expansion sees Justine Armour named international CCO, with Bruce Mau Design joining and Forsman’s European hubs retaining their own brand, writes LBB's Addison Capper.

Read here: https://hubs.la/Q03KXCXK0

24/09/2025

This week marks 70 years since the launch of commercial television in the UK. And, with it, TV advertising. And what a ride it’s been since 1955.

We’ve asked seven heads of production to run through the commercials that not only defined the eras they ran in, but also changed the game for everyone who works in making ads.

With thanks to AMV BBDO's Paul Goodwin, Ogilvy UK's Matt Craigie Atherton, Saatchi & Saatchi Jess Ringshall, BBH London's Stephen Ledger-Lomas, FCB London's Nikki Chapman, Uncommon Creative Studio's James Guy and Hogarth Worldwide Ltd's James Brook-Partridge.

🔗 To read the full piece, click here: https://hubs.la/Q03KMfmf0

24/09/2025

Gucci has launched a new short film, ‘The Tiger’, written and directed by MJZ’s Spike Jonze and Halina Reijn.

Premiering on the first day of , the 30-minute short film features a star-studded cast including Demi Moore, Edward Norton, Ed Harris, Elliot Page, Keke Palmer, Alia Shawkat, Julianne Nicholson, Heather Lawless, Ronny Chieng, Kendall Jenner and Alex Consani.

🔗 To watch the full film, click here: https://hubs.la/Q03KLbsm0

On Thursday, 2nd October, the first stop on this year’s Immortal Awards judging tour lands in Berlin with the Germany Ju...
22/09/2025

On Thursday, 2nd October, the first stop on this year’s Immortal Awards judging tour lands in Berlin with the Germany Jury Day, hosted with our friends at 86Tales GmbH.

And what’s a big day without a big night? Join us from 18:00 at 86Tales for the official Jury Day After Party - an evening of drinks, bites, and brilliant company as we reveal which projects the jury have crowned the best of the year.

RSVP: https://hubs.la/Q03Kg7v70

19/09/2025

Apple leans into the rugged elegance and creative power of the new iPhone 17 Pro in its latest campaign, fronted by a cinematic spot from Park Pictures director Seb Edwards.

Set to the classic 'Come Rain or Come Shine' by Connie Francis, the film blends behind-the-scenes grit with high-stakes artistry. Seb’s lens showcases the iPhone 17 Pro as both hero and workhorse, capturing the visceral energy of filmmaking while spotlighting the smartphone’s new credentials.

Engineered with a heat-forged aluminium body and flanked by Ceramic Shield 2 - now boasting 3x better scratch resistance - the device is built to survive where others flinch.

🔗 To find out more about this spot, click here: https://hubs.la/Q03K3VtF0

🆕 We are thrilled to release our global events calendar featuring The Monthly Cut screenings, the global tour of The Imm...
17/09/2025

🆕 We are thrilled to release our global events calendar featuring The Monthly Cut screenings, the global tour of The Immortal Awards and other exciting networking opportunities.

We’ll adding new dates all the time, so keep checking back for updates and get in touch if you want to know more - [email protected].

Read here: https://hubs.la/Q03JMNs20

Last week, the industry lost one of its true originals with the sudden passing of Andy Barmer. Former MD of The Mill, fo...
17/09/2025

Last week, the industry lost one of its true originals with the sudden passing of Andy Barmer.

Former MD of The Mill, founder of Mill Lab and BeamTV, and a driving force behind Absolute, Andy was a hugely respected figure in post-production — and a much-loved friend to many across the industry.

We have gathered some heartfelt memories and tributes shared by friends and colleagues from across the industry who were lucky enough to know and work with him.

You can read here: https://hubs.la/Q03JK4dN0

17/09/2025

F&F is proving its style credentials and stepping away from supermarket fashion clichés in its latest 'Style It Out' campaign, created by BBH.

The campaign sees the return of legendary photographer and Emmy-winning filmmaker Alex Prager to direct the new spots.

Read here: https://hubs.la/Q03JK3wl0

15/09/2025

Jude Law swerves romantic comedy clichés in ' latest spot. The film, part of the 'When You’ve Done Enough' UK brand platform, playfully subverts Jude Law’s movie legacy.

Known for iconic heartthrob roles, Jude is pursued through London by a string of meet-cute scenarios in the film from and director David Shane () - but instead of leaning in, this time Jude decides not to play along. For Jude, the endless rom-com moments have become less magical and more exhausting; he’s done enough.

🔗 To find out more about this campaign, click here: https://hubs.la/Q03Jg9Bf0

09/09/2025

🚨 We’re excited to announce that the latest episode of BookMarks is here!

💡 A fast-paced look into the minds of creative leaders.

🆕 ​Harjot Singh, global chief strategy officer at McCann Worldgroup, speaks to LBB's Abi Lightfoot on how the secret to standing out in advertising is being “unforgettable” and not just visible.

04/09/2025

Saatchi & Saatchi unveils a new John Lewis campaign, Tableau, celebrating the integral role the brand plays in modern British life.

Directed by Kim Gehrig and set to an original cover of The Beat Goes On by Mike Skinner, the film is an ode to Britain, and captures a rich tapestry of stages, settings and scenes, all built from John Lewis products from both the archive, continuity and new season.

The piece ends with a striking composition inspired by the work of Pieter Bruegel, capturing the set in its entirety, just as Bruegel captured worlds in a single canvas.

Read here: https://hubs.la/Q03GSzvM0

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