17/02/2025
Wait! Are We on Piccadilly Circus??? 👀😳 😮 🔥
For a split second, UNLEYEK was up on , London’s most iconic billboard spot. But here’s the twist… it’s all a marketing stunt.
In a world where big spend millions on marketing, how can independent filmmakers and production companies cut through the noise? The answer: GUERILLA .
We’re not actually advertising there (yet 😉), but this perfectly executed visual hack shows the power of storytelling, perception, and bold marketing moves in an industry dominated by expensive ad spaces.
🎭 What is Guerilla Marketing in Film?
It’s about hacking the system—using unexpected, low-cost, high-impact tactics to create viral buzz and massive audience engagement. Think:
🔥 Paranormal Activity’s found-footage mystery that had audiences debating if it was real.
🔥 The Blair Witch Project using fake documentaries to fuel urban legends.
🔥 Clerks (1994) Smith targeted comic book fans, video store employees, and indie film buffs, leaving flyers and VHS promo tapes in record stores, comic shops, and alternative bookstores—a low-cost but highly effective tactic.
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Why does this matter?
At UNLEYEK, we don’t just create films. We craft high-impact, low-budget marketing strategies that make people look, think, and engage. Whether it’s producing award-winning films, creating viral campaigns, or working with brands who want to do something different, we’re all about disrupting the industry’s status quo.
This isn’t about fooling people—it’s about thinking outside the box. Just like indie films that compete with Hollywood blockbusters on a fraction of the budget, we believe in smart, bold, and disruptive marketing strategies that get people talking.
📣 So, who’s ready to think differently about film, branding, and storytelling?
Drop a 🎬 in the comments if you’d love to brainstorm something bold together!
