12/01/2025
Mastering the Instagram Algorithm: A Lesson from Chapter 3.1 & 3.2 of The Ultimate Guide to Instagram Marketing.
This lesson is inspired by insights from Chapter 3.1 and 3.2 of The Ultimate Guide to Instagram Marketing.
BEFORE WE BEGIN…
Think about the highest number of views you’ve ever had on a single post organically. Got it? Now, imagine if that number was consistent across all your posts.
Here’s a little secret: Instagram really cares about views. In fact, did you know Instagram considers your average number of views when deciding whether to give your account the Bonus Feature?
This is where Instagram pays you based on the views your content gets. Yes, they actually pay creators for keeping people engaged on the platform.
Now that you’re thinking about views and their importance, let’s dive deeper into something that impacts them massively—the Instagram Algorithm.
WHAT IS THE INSTAGRAM ALGORITHM?
The Instagram algorithm is essentially a set of rules that decides what content gets shown to whom. Think of it as Instagram’s way of ensuring users see posts that are engaging and relevant to them.
Understanding how this algorithm works is the key to maximizing your reach, growing your audience, and yes—getting more views.
Let’s break it down 👇
THE 4 KEY FACTORS THAT INFLUENCE THE ALGORITHM
1. ENGAGEMENT
Engagement includes likes, comments, shares, and saves. Out of these four, only one is currently a top priority for Instagram when it comes to pushing your content.
Does that mean the others don’t matter? No. But focusing on this one key metric (we’ll reveal it soon!) will help you grow faster.
💡 Pro Tip: Replying to comments and engaging with DMs boosts your relationship with your audience, which Instagram values.
2. RELEVANCE
Instagram shows content that matches a user’s interests. If someone interacts with fitness posts, they’ll see more fitness-related content.
How to improve your relevance:
• Post content aligned with your niche.
• Use captions, hashtags, and trends that speak to your audience’s interests.
3. TIMELINESS
Instagram prioritizes recent posts over older ones. Posting at the right time (when your audience is most active) increases your chance of being seen.
4. RELATIONSHIP
The algorithm favors posts from accounts you’ve interacted with before. This includes:
• Liking/commenting on posts.
• Having conversations in DMs.
• Repeated interactions over time.
💬 Engage with your audience! The more you connect with them, the more your posts will show up in their feed.
KEY METRICS THAT INSTAGRAM PRIORITIZES
1️⃣ SHARES
Remember earlier when I said one engagement factor is prioritized by Instagram? Well, that metric is shares.
Why Instagram Prioritizes Shares:
Adam Mosseri, the head of Instagram, explained that shares signal high-quality content. When someone shares your post, it shows they enjoyed it so much they want others to see it too.
How to Increase Shares:
1. Create Shareable Content: Relatable content.
Quick, actionable tips.
Posts that evoke strong emotions (funny, inspiring, thought-provoking).
2. Encourage Sharing:
Add CTAs like, “Tag a friend who needs this!” or “Share this if you agree!”
3. Use Trends:
Trending audio and formats can make your content more shareable.
2️⃣ WATCH TIME
What Is Watch Time?
Watch time is the total time people spend watching your content. Longer watch times show Instagram that your content is engaging, so they push it to more people.
Adam Mosseri explained that Instagram’s primary goal is to keep users on the platform. A post with high watch time means viewers stayed longer, which aligns with Instagram’s goals.
How to Boost Watch Time:
1. Strong Hooks: Capture attention in the first 3 seconds.
Example: Start with an intriguing question or a bold statement like, “You’re making this huge mistake on Instagram!”
2. Engaging Storytelling: Use storytelling to keep viewers hooked until the end.
Example: “Here’s how I gained 10k followers in 30 days…”
3. Transitions:Smooth transitions keep the flow of your video dynamic and engaging.
Chapters 1 & 2 of The Ultimate Guide to Viral Transitions cover this in-depth.
TIPS FOR MAXIMIZING SHARES AND WATCH TIME
1. Use Interactive CTAs:
Encourage engagement by asking questions or prompting action.
Example: “What’s your biggest Instagram struggle? Let me know in the comments!”
2. Experiment with Formats:
Try carousels, reels, and stories to see what works best for your audience.
3. Hook + Transition Combo:
Start strong, maintain the momentum with transitions, and end with a CTA.
💡 Want to master hooks and transitions? The Ultimate Guide to Instagram Marketing gives you actionable steps and examples to apply immediately.
IN CONCLUSION
The Instagram algorithm is a powerful tool when you understand how to work with it. By focusing on shares and watch time, you’re aligning your goals with Instagram’s priorities.
Are you ready to take your content to the next level? Start applying these strategies today!
👉 If you’re serious about growing on Instagram, check out The Ultimate Guide to Instagram Marketing.
Are you ready to learn all you need to know about Instagram marketing in 2025? This comprehensive guide gives you everything you need to master hooks, transitions, and Instagram growth strategies for maximum engagement. Whether you're a seasoned creator or just starting, this guide is packed with ac...
