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Stefania Ruggeri Branding

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Stefania Ruggeri Branding

Hi, I’m Stef, a brand coach and designer who offers customised brand identity design coaching.

18/08/2025

A little throwback to one of my favourite projects: Vital Yoga School ✨

This online yoga school was born during the pandemic, when the world was indoors and yoga teacher trainings had to move online. Founder Jonathan Thompson wanted to create a space that still felt grounded, inspiring, and true to the spirit of yoga, even through a screen.

I worked with him from idea to visuals, and that included a full brand identity with logo design, colour palette, fonts, imagery, social templates, and website.

What made this project so rewarding wasn’t just the design, but the collaboration. I wanted Jonathan to stay involved in the process, making sure the brand reflected his values and vision. And that’s how I love to work: co-creating with my clients so their brand feels like them. 💕

If you’ve got an idea for your business and you’re ready for branding that translates your vision into clear, aligned visuals, let’s talk!

📩 DM me “BRAND” or book a call through the link in bio.

13/08/2025

I know how frustrating it is to finally tick the “branding” box, the colours, the logo, the fonts, and still feel that knot in your stomach every time you go to post.

There is nothing you are missing, and you are definitely not “bad at showing up.”
 The real problem is this:
 Your visuals were never built from a place of strategy, values, and purpose.
And even if you can’t explain it in design terms, deep down you can feel when your brand isn’t aligned. 
You might like your colours. You might think your fonts are cute. But if they’re not connected to your message, your audience, and the work you’re here to do… they won’t help you feel confident showing up.

When we build your brand from the inside out, starting with your voice, your values, your vision, then, and only then, your visuals stop being “just pretty” and start being powerful.
 That’s when showing up stops feeling like a push, and starts feeling like you.

📩 DM me ALIGN and let’s make your brand something you want to be seen in.

12/08/2025

They told you to pick colours and fonts… so why your brand feels off?
 If you’ve been stuck tweaking your visuals and still can’t get them to feel like you, this is for you.

These Archetype Brand Boards give you a clear, simple starting point so your brand design comes from alignment — not guesswork.

✨ 4 distinct archetype vibes ✨ Canva templates you’ll actually use ✨ Visual direction that makes sense for your brand

So you can finally create content, offers and visuals that not only look on brand… but feel on brand, without starting from scratch.

📩 DM me TEMPLATE or grab yours via link in bio.

06/08/2025

Comment “THIS IS ME” if it hit 📩

You don’t need another aesthetic. You need clarity, direction, and a brand that actually sounds like you.

If you’re stuck tweaking templates or second-guessing every Canva choice, it’s not because you’re bad at branding or design or at your business. It’s because your brand is missing the system behind it, the one that starts with your voice, your message, your way of doing things.

Comparison is what we all do, and we all want the easy solution, and I see this all the time with clients:
 → They feel like they’ve “tried everything”
 → They’ve bought templates, fonts, presets…
 → But they still don’t feel confident showing up

Here’s the truth: templates do help, but they can’t do the work of brand alignment.
 That’s where I come in. To support you and your true voice.
 And if you’re ready to stop tweaking and start building something that fits → DM me now and let’s talk.

28/07/2025

Back in the days… I was that girl drawing, designing, writing, always tapping into something creative. I studied Art & Graphic Design thinking this is it… but life had other plans for a while.
I took different paths. I explored, I shifted, I even tried to convince myself I could do something else, but truth is, your true love always calls you back. ♥️
In 2020, I said yes to what always felt right: getting back to my first and true love: design, and from there I haven’t stopped building brands for visionary, conscious, ambitions women (and not only) with a big dream and a big heart. 
So when they ask me: “How long have you been doing this?” My answer is: It’s been my whole life journey!

Address

Shepherds Bush
London

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Website

https://www.coaching.stefaniaruggeri.me/

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