Stefania Ruggeri Branding

Stefania Ruggeri Branding Hi, I’m Stef, a brand coach and designer who offers customised brand identity design coaching.

I know Canva is part of your day-to-day. If it’s not Canva then it’s Adobe Express. It’s all the same…These platforms ar...
06/10/2025

I know Canva is part of your day-to-day. If it’s not Canva then it’s Adobe Express. It’s all the same…
These platforms are quick, easy, and accessible.

But when you use Canva or Adobe Express you’re only using the templates you find on there, that’s why your content ends up looking like everyone else’s.

But don’t take me wrong, Canva isn’t the issue. The lack of your brand behind it is.

When we work on your brand foundations first: your values, your vision, your audience, then Canva turns from “overwhelming template library” into a tool that actually supports you.

With your own system and custom templates, you save time, stay consistent, and finally feel like your content reflects you.

Because the difference isn’t Canva.

The difference is when Canva carries your brand.

✨ Ready for your Canva to become an asset for your brand?

Let’s work together. 💌 DM me today!

Your brand is not meant to be beige. ✨I’ve worked with women whose vision is powerful, intuitive, heart-led. Yet when it...
11/09/2025

Your brand is not meant to be beige. ✨

I’ve worked with women whose vision is powerful, intuitive, heart-led. Yet when it came to their brand, the colours they chose were always neutral: safe, familiar, but also the reason their message felt hidden.

Because neutrals in wellness and coaching have been everywhere for years. And when your brand blends into beige, it dilutes your energy.

Colours are energy. And if your brand’s energy isn’t clear, your clients can’t feel you.

This is where I come in. I help visionary women create brands that finally feel magnetic, aligned and alive. 💕

💌 DM me ‘BRAND’ and let’s get started.

04/09/2025

Canva gives you visuals ✨ and it’s a great tool you can use to your advantage when you use it strategically with brand strategy and brand identity in mind.

But Canva does not give you clarity. That’s why design plus strategy is so important.

If you’re still tweaking colours and fonts but your content feels off, it’s not you, it’s not Canva, it’s not your brand, it’s not your clients. It’s the missing brand foundation. 🧱

This post isn’t here to say Canva is bad or not to use it. It’s to show you what Canva won’t do for you and your brand:

✨ Define your message so people get it in seconds

✨ Position your offer so you stop blending in

✨ Build a system that feels like you and works everywhere

On the other hand, what design plus strategy will do:

✨ Clear words that guide every post

✨ A look and feel that matches your values and voice

✨ Simple rules so showing up is easy and consistent

You don’t need more templates. You need a brand that thinks before it designs.

Then you can use Canva to support your design system. 😉

For visionary women coaches, yoga teachers, and purpose driven founders building your dream brand, this is how you get clarity, positioning, and a brand identity that actually feels connected.

💌 Comment EDGE to find out how to get that edge with my support. I’ll share how my done for you brand design and strategy can give you exactly that.



👉 You don’t need to throw away your brand. You just need to connect it back to you. When you try to DIY it all alone, yo...
03/09/2025

👉 You don’t need to throw away your brand. You just need to connect it back to you.

When you try to DIY it all alone, your vision gets stuck in your head. You enter in a loop of second-guessing your every move, every posts, every piece of content or visual, switching colours and fonts every month, and feeling like your brand doesn’t really reflect you.

But more than completely changing or scrapping your brand, you can start by adding in clarity, structure, and support, so it feels aligned with your vision and works for you, not against you.

This is where I can support you, through my done-for-you services, designed for women solopreneurs who are tired of the constant guessing and never ending DIYing.

Let me know how it goes can help you:

✨ Need structure + direction? Comment BRAND MAP

✨ Ready for a rebrand that finally feels like you? Comment GLOW UP

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Shepherds Bush
London

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Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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