27/08/2026
Emerging creatives face a major dilemma regarding artificial intelligence (AI).
How might it play a role in filmmaking? How might it impact their careers? Most importantly, what actions raise ethical, intellectual property (IP), and environmental concerns?
Our work has always been, and always will be, in traditional filmmaking. Recently, we invited AI creative specialists to share their knowledge with an inspiring group of talented writers and directors. Some participants were absolute beginners. Others were TV veterans with over three decades of experience who wanted to bring new skills to their work.
THE TRAINING SESSIONS COVERED:
▪️An introduction to AI
▪️Ethics, environmental impact, and AI bias
▪️Copyright and storytelling
▪️Practical information on large language models (LLMs), image/video generation, and productivity tools
WE DISCOVERED:
🔺Industry Demand: More productions, studios, and job opportunities now require AI experience.
🔺New Opportunities: People with limited resources can now create ambitious stories that might never get commissioned.
🔺Accessibility: Those who find traditional collaboration difficult can now create independently
🔺Human Connection: Many would never substitute working with real people.
🔺Ethics and Safety: AI should be used transparently. We must protect privacy, respect copyright, and remain accountable for every decision we make.
🔺Irreplaceable Values: Human skills and connectivity are unique, no tech can replace them.
LOOKING FORWARD
The future of storytelling will not be defined by AI. It will be defined by the people courageous enough to tell stories that only they can tell. The tools we use have evolved throughout history. For us, staying at the forefront of these critical conversations, while working to understand the technology from the inside, feels absolutely vital.
