
15/08/2025
OOH Best of the week: “Are You Packing Microplastics?” In collaboration with Glue Society (), and shot by fashion photographer Derek Henderson, Calvin-Klein-esque male models pose with plastic bottles shoved down their underwear, resembling … pen*ses. And instead of branding, their underwear elastic features slogans such as “How toxic is your masculinity?” and “4 out of 5 dicks are packing plastic”.
The hyper-masculine campaign coincided with the UN Global Plastics Treaty INC-5.2 talks in Geneva, Switzerland, with an aim to put pressure on the predominantly male delegates to act decisively against plastic production.
Client: Plastic Change
Ad Agency: Worth Your While, Copenhagen .agency
Creative Director: Jonathan Kneebone, Tim Pashen, Lukas Lund
Art Director: Alexander Winge Leisner, Katrine Winblad
Photographer: Derek Henderson
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