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Established in 1984, Lürzer's Archive magazine curates exceptional ad campaigns from print, TV and digital. Subscribe now: www.luerzersarchive.com/shop
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We are the most acclaimed creative resource for advertising professionals worldwide. Michael Weinzettl, Editor-in-Chief of Lürzer's Archive publications:

"I have been selecting ads for Archive throughout a long and illustrious history stretching back more than 25 years. We hope that you will enjoy this forum on Facebook and welcome any ideas, comments or opinions you may have. Yet we must point out that it is the policy of Archive itself not to comment, in any manner or form, on work that has featured in the magazine."

02/10/2026

Lürzer’s Archive 234 is out now. Read it online or enjoy it in print.

Inside, one of the hottest CCOs of the moment, Lola’s Tomas Ostiglia offers, a top tip for a new band name … among many other insights. Elsewhere Eclectic asks what is the best moniker for a creative agency. Clue: dead men’s initials no longer in vogue. Then there’s the latest selection of the best Work, taking us across 100+ countries in search of the very best for the Archive, the original data centre of excellence.

And there’s more … check it out.

30/09/2026

Experiential Best of the week: “The Super Giant Puff” by Aritzia in-house, Vancouver

Canadian puffa coat brand Aritzia drew attention to itself during New York Fashion Week 2026 with this giant pink inflatable jacket, which took up an empty space at 159 Ludlow Street, New York City.

See more best of the week online now.

23/09/2026

Another selection from 200best [digital artists], Edition 8.

More artists are now live on the L[A] website, with further names being added each week as the edition continues to build. The book is also available to pre-order now, with the cover selection coming soon.

Digital artists featured in order of appearance:

1. Olff Appold Olff Appold
2. Midas Retouching Midas Retouching & CGI
3. Rodrigo Judá Rodrigo Campello
4. Matthew Cherry Matthew Cherry Studio
5. Beth Huerta Beth Huerta

21/09/2026

New in the Archive: Sam Nicklin for Alessi

Chrome & Colour is a photography project by photographer, Sam Nicklin, in collaboration with the Italian design brand, Alessi. The series reinterprets Alessi’s most famous, highly reflective chrome and mirror-polished metal housewares as abstract, painterly silhouettes. The project highlights the curved forms and reflections of classic Alessi pieces, getting the metallic surfaces to interact with bold color.

Nicklin achieved the look using practical, in-camera optical tricks, precise lighting, and vibrant colored paper rather than digital manipulation.

Client: Alessi Alessi
Photographer: Sam Nicklin Sam Nicklin

17/09/2026

OOH Best of the week: ‘Definitely not cursed’ by Apple In-House.

After picking up a record 14 Emmys for its horror-comedy TV show Widow’s Bay, Apple TV sent a floating billboard to the coastline around Cape Cod, reading ‘Visit Widow’s Bay. An Emmy Award-winning destination. Definitely not haunted’. A highly-appropriate stunt, given the central character, mayor Tom Loftis’, determination that Widow’s Bay be a tourist destination that is “definitely not cursed”.

16/09/2026

After eight years, 200best [illustrators] returns. Entries are now open for Edition 8, celebrating human creativity and the enduring power of illustration.

At a glance…

- Free to enter

- Reviewed by a global jury of more than 40 leading creatives, commissioners and illustration experts

- If selected, publication internationally in print and on the Lürzer’s Archive website

- Selected illustrators also receive a year of Profile+, Rankings recognition and access to the 200best icon

- A chance to bring work before the creative professionals who commission, recommend and shape commercial visual work

To submit work and have it reviewed by the jury is free. Only illustrators selected for publication will be asked to pay a production fee for their successful participation and the package of benefits that comes with it.

Unsure what to submit or how the process works? Please get in touch. The Lürzer’s Archive team will be happy to talk through the entry process and help make sure the right work is put forward.

Entries close 30 October.

Discover more about the book, read the FAQs or enter now via the link in our bio.

Image Credit: Olaf Hajek Illustration, Berlin

10/09/2026

Integrated Best of the week: “Reverse Shop” for IKEA Alsulaiman by Droga5, London.

IKEA flipped everything on its head with Reverse Shop, a launch campaign for the brand’s new Buyback Service in Saudi Arabia. Customers can now sell back their IKEA furniture, so it’s like shopping, but in reverse. And so IKEA ads appear in reverse, and even the iconic hotdog is inside-out, with a bun sausage and a sausage bun.

Client: IKEA
Ad Agency: Droga5, London Droga5 London
Executive Creative Director: Juliana Paracencio
Creative Director: Jackson Byrne, James Leake
Art Director: Amanda Weber
Copywriter: Katherine Roddam
Photographer: Tal Siverman
Production Company: Metcalfe Lancaster
Producer: Ed Webster, Julie Metcalfe

08/09/2026

Pre-orders are now open for Issue 234.

Inside, we feature one of the hottest CCOs of the moment, with Lola’s Tomas Ostiglia offering a top tip for a new band name ... among many other insights. On the subject of names, this issue’s Eclectic has many sparkling insights as to what is the best moniker for a creative agency. Clue: dead men’s initials no longer in vogue.

And talking about an endless quest, check out our latest selection of the best Work. The search takes us on a virtual circumnavigation of the globe, surveying 100+ countries as we seek out the very best for Archive, the original and forever data centre of excellence. And there’s more ... check it out.

Issue 234 ships later this month. Pre-order now to secure your copy.

Cover Image Credits
Client: American Library Association / American Library Association
Agency: Little Jacket, Cleveland, Ohio / Little Jacket
Creative Direction: Roger Frank, Joey Parlett
Copywriter: Shelby Cline
Illustrator: Hyesu Lee Hyesu Lee

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