Lürzer's Archive

Lürzer's Archive Established in 1984, Lürzer's Archive magazine curates exceptional ad campaigns from print, TV and digital. Subscribe now: www.luerzersarchive.com/shop
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We are the most acclaimed creative resource for advertising professionals worldwide. Michael Weinzettl, Editor-in-Chief of Lürzer's Archive publications:

"I have been selecting ads for Archive throughout a long and illustrious history stretching back more than 25 years. We hope that you will enjoy this forum on Facebook and welcome any ideas, comments or opinions you may have. Yet we must point o

ut that it is the policy of Archive itself not to comment, in any manner or form, on work that has featured in the magazine."

OOH Best of the week: “Are You Packing Microplastics?” In collaboration with Glue Society (), and shot by fashion photog...
15/08/2025

OOH Best of the week: “Are You Packing Microplastics?” In collaboration with Glue Society (), and shot by fashion photographer Derek Henderson, Calvin-Klein-esque male models pose with plastic bottles shoved down their underwear, resembling … pen*ses. And instead of branding, their underwear elastic features slogans such as “How toxic is your masculinity?” and “4 out of 5 dicks are packing plastic”.

The hyper-masculine campaign coincided with the UN Global Plastics Treaty INC-5.2 talks in Geneva, Switzerland, with an aim to put pressure on the predominantly male delegates to act decisively against plastic production.

Client: Plastic Change
Ad Agency: Worth Your While, Copenhagen .agency
Creative Director: Jonathan Kneebone, Tim Pashen, Lukas Lund
Art Director: Alexander Winge Leisner, Katrine Winblad
Photographer: Derek Henderson

See more best of the week online.

Pre-order now open for Issue 230.Featuring a bumper selection of the best new work, enough to fuel inspiration for years...
06/08/2025

Pre-order now open for Issue 230.

Featuring a bumper selection of the best new work, enough to fuel inspiration for years to come. Our lead interview is with Gabriel Mattar, a CCO who leads a creative culture where staff willingly sport tattoos of their agency loyalty. And there’s more craziness with a Reviews takeover from the independently-minded creatives at Serviceplan, offering everything from martial arts to drone art for your self-improvement.

Shipping soon. Pre-order your copy now.

Cover image: “Timothée Chalamet for Cash App” by Cash App in-house, Oakland.

Best of the week digital: “Full Bush Summer” by  for  Aiming at gen Z and appearing on all their social feeds, fronted b...
01/08/2025

Best of the week digital: “Full Bush Summer” by for

Aiming at gen Z and appearing on all their social feeds, fronted by the host of Hulu’s Love Overboard and Bachelorette Gabby Windey, Miracle-Gro’s campaign grabs attention with a satirical body-positive message for bushes everywhere. Includes mock-OOH assets for social, an Amazon banner, and limited-edition t-shirts.

See more best of the week online now.

From countless submissions, only the most exceptional make it into 200best. Here’s a glimpse at five photographers featu...
31/07/2025

From countless submissions, only the most exceptional make it into 200best. Here’s a glimpse at five photographers featured in the upcoming 12th edition...





Take a sneak peek into the Fantasy Worlds category inside 200best Digital Artists, Edition 7.From mythic gods soaking be...
23/07/2025

Take a sneak peek into the Fantasy Worlds category inside 200best Digital Artists, Edition 7.
From mythic gods soaking beneath the sea to lone cyclists drifting through dreamscapes and creatures stalking empty cities, these works twist reality into something stranger, darker, and more extraordinary.

1. Circo Visual
2. Camilo Monzón Navas
3. Latina Studio Bogota , Andrés Moreno and Sergio Remírez

Order your copy online.

Presenting a truly unique visual and critical survey, 200best [digital artists] returns with its seventh edition. Global...
11/07/2025

Presenting a truly unique visual and critical survey, 200best [digital artists] returns with its seventh edition. Globally recognised as an essential reference for the creative industries, this celebrated publication showcases the extraordinary talent and innovation shaping digital artistry today.

Order your copy today.

Thank you to The for this amazing image. You can find their work within the pages of the book...

OOH Best of the week: “They can’t arrest this billboard” by Elvis, London for Greenpeace.The right to protest has been s...
09/07/2025

OOH Best of the week: “They can’t arrest this billboard” by Elvis, London for Greenpeace.

The right to protest has been slowly eroded in the UK, with laws coming in to prohibit this core democratic principle. To highlight this, Greenpeace, in partnership with Amnesty International UK, Friends of the Earth and Liberty, launched this campaign of live digital billboards featuring videos of six high profile activists holding placards that say ‘I’m protesting in here to avoid arrest out there’. Shown in prominent OOH locations in Manchester, Birmingham and London on 3 July 2025, each protester appears as they would in that actual location.

See more best of the week online now.

Credits
Creative Director: Alexandru Vasile, Adam Ablo, Susie Booth
Photographer: Rob Streeter

Sneak peek: 5 of the 200bestFrom thousands of entries, only 200 photographers are selected for this world-renowned bienn...
02/07/2025

Sneak peek: 5 of the 200best
From thousands of entries, only 200 photographers are selected for this world-renowned biennial. A must-have for art buyers and a source of inspiration for creatives everywhere.

Take a look at just five talents featured in the upcoming 12th edition...

Dan Saelinger
Chris Budgeon
Kylian & Bastien
Paul Aresu
Per Norberg

Inside Issue 229:  India for Britannia Industries with ‘Nature Shapes Britannia’.The idea behind Nature Shapes Britannia...
25/06/2025

Inside Issue 229: India for Britannia Industries with ‘Nature Shapes Britannia’.

The idea behind Nature Shapes Britannia was simple: create advertising that respects and responds to the natural world rather than imposing on it. The result is a biodegradable OOH series where each billboard is designed to follow the form of the trees it surrounds. Both visually and conceptually, the campaign reflects the brand’s commitment to adapting to nature instead of expecting nature to adapt to it.

Discover more innovative work inside issue 229 online now.

OOH Best of the Week:  Toronto for KFC. To celebrate the Canadian Grand Prix, KFC reimagines the legendary turns of Mont...
20/06/2025

OOH Best of the Week: Toronto for KFC.

To celebrate the Canadian Grand Prix, KFC reimagines the legendary turns of Montreal’s Circuit Gilles-Villeneuve by transforming iconic chicanes like the Senna Curve and Wall of Champions into bold red and white bucket installations. A tribute to racing with unmistakable flavour.

See more best of the week online.

Chief Creative Directors: Dhaval Bhatt, Joel Holtby
Executive Creative Directors: Maxime Sauté, Marilou Aubin
Creative Directors: Steve Ierullo, Hemal Dhanjee
Photographers: Raina Kirn, Wilson Barry

Best of the week experiential: ‘Relationchips’ by  New York for Tinder.It takes three seconds to eat a potato chip, and ...
13/06/2025

Best of the week experiential: ‘Relationchips’ by New York for Tinder.

It takes three seconds to eat a potato chip, and every three seconds a new relationship is made via dating app Tinder. This campaign plays on that fact, giving away real, Tinder branded chips in bags that include a QR code to get a free week of Tinder gold membership.

See more best of the week online.

Credits
Art Director: Ashley Veltre
Copywriter: Holden Rasche

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