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Established in 1984, Lürzer's Archive magazine curates exceptional ad campaigns from print, TV and digital. Subscribe now: www.luerzersarchive.com/shop
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We are the most acclaimed creative resource for advertising professionals worldwide. Michael Weinzettl, Editor-in-Chief of Lürzer's Archive publications:

"I have been selecting ads for Archive throughout a long and illustrious history stretching back more than 25 years. We hope that you will enjoy this forum on Facebook and welcome any ideas, comments or opinions you may have. Yet we must point o

ut that it is the policy of Archive itself not to comment, in any manner or form, on work that has featured in the magazine."

16/01/2026

Inside Issue 231: ‘Nice Things About Death’ for the Amsterdam Museum by Pim Gerrits.

“The mission of Tot Zover, the Amsterdam museum about life and death, is to get people thinking and talking about death. So when the museum had an exhibition with famous painter Aat Veldhoen who sometimes used skeletons as models and made beautiful portraits of the recently deceased, we took one of his skeletons into town and asked people the question: What’s the nicest thing you can say about death?”

Creative Director: Pim Gerrits
Photography: Marjolein van Damme .van.damme

13/01/2026

Inside Issue 231: ‘DO MORE. DO LESS. DO SOMETHING.’ by , Denver for City of Denver, Denver Climate Project.

The Do more. Do less. Do something. campaign aims to activate every Denverite to be a part of the city’s climate solution. Its message answers community members’ main quandary while simplifying how to think about taking climate action: Do more of what helps the planet. Do less of what hurts it. No matter what, just do something.

Ad Agency: Sukle Advertising & Design, Denver
Creative Director: Melanie Simonich
Art Director: Dan Delli-Colli
Copywriter: Jim Glynn
Photographer: Matt Nager
Digital Artist: Matt Carpenter
Chief Creative Officer: Mike Sukle

06/01/2026

Inside Issue 231 Online: “The Art of Delivery” for KFC by MullenLowe SSP3, Bogotá /

Nine out of ten home “chefs” say, “Cooking is art.” There’s beauty in chaos, especially the kind that burns, stains, and splashes in the kitchen. Because when “culinary creativity” goes wrong… that’s when the true masterpiece of ordering delivery is born.

Creative Director: Felipe González Báez, Jeffer Delgado
Art Director: Jeffer Delgado
Copywriter: Felipe González Báez
Executive Creative Director: Carlos Sánchez, Diego Morales

31/12/2025

Inside Issue 231: “Music is everywhere” for Rockaxis by Super, Santiago De Chile /

This campaign for Rockaxis proves that “music is everywhere” by placing famous rock album covers in everyday life. The ad celebrates the brand’s 25th anniversary by showing that for true music lovers, the soundtrack to life never stops playing.

Credits
Creative Director : Juan Pablo Prado Donoso
Art Director : Jorge Fajardo
Copywriter : Diego Israel Ramírez Salazar

22/12/2025

Entries are now open for Edition 8 of 200best [digital artists].

Entry at a glance
- Free to enter
- Submit up to 25 images
- Reviewed by a special jury of leading creatives and digital image experts
- Selected artists published worldwide

Once selected for publication, a printing fee will be charged based on the extent of your participation. For more details, please refer to our FAQ.

If digital imagery is part of your craft, we invite you to submit your most compelling work for consideration.

Learn more about the book and submission guidelines, or begin your entry via the link in our bio.

Image: Horizon.FCB, Dubai for DHL
Digital Artist: Noroc Studio

18/12/2025

Digital Best of the week: “Stabilo Holiday Campaign” by , Amsterdam for Stabilo.

Old family photographs get a lively and irreverent makeover with Stabilo art materials in this social media campaign. Illustration by Bob Mollema and Anna Hofmann.

Client: Stabilo
Ad Agency: KesselsKramer, Amsterdam
Creative Director: Rens de Jonge
Art Director: Blanca Campins, Paul Englmeier
Illustrator: Bob Mollema, Anna Hofmann
Music: Sounds by Thomas
Producer: Bas van den Elzen

16/12/2025

Inside Issue 231: “Buffering Memories” for Alzheimerfonden by Kid Collective, Stockholm - .are.kid

In Buffering Memories the spinning loading icon became a visual representation of memory loss. Real portraits of loved ones began to ”buffer”, just like the minds of those living with Alzheimer’s. Launched on digital channels, OOH and TV alongside a national documentary, the campaign stirred emotion, raised awareness, and reminded people of what’s truly at stake: our memories.

Client: Alzheimerfonden
Ad Agency: Kid Collective, Stockholm
Art Director: Christian Jörgensen
Copywriter: Ulf Paulsrud-Sirbäck

12/12/2025

Integrated Best of the week: “Made the Hard Way” for Red Wing shoes by Wieden + Kennedy, New York

A global campaign for Red Wing shoes with an emphasis on craft and hard-graft over instant gratification. The concept extended to the making of its OOH billboards, as well as the film themes, and presumably the quality of its products.

Client: Red Wing Shoes
Ad Agency: Wieden + Kennedy, New York
Creative Director: Lauren Acampora, Sean Johnson
Art Director: Graham Bartal
Copywriter: Jackson Wald
Production Company: Park Pictures
Director: Leo Aguirre
Chief Creative Officer: Brandon Henderson, Marques Gartrell
Producer: Rodrigo Niño, Sami Schol

09/12/2025

Issue 231 is now online.

Issue 231 inspires, provokes, and yet has something for all. Start with the AI special, where cutting-edge work and expert predictions might blow your fuses. Rewire with the colourful experience of our Food and Drink report. And there’s no missing almost 100 pages of the best new Work from around the world. But it might hurt to look.

Order your copy or subscribe for a year full of inspiration.

——

Full credits available in the Archive.

05/12/2025

Experiential best of the week: “What’s Left for the Unexpected” for Eurostar by

To mark the reopening of the direct Amsterdam to London route, Eurostar invites you to leave on a whim, with a campaign that hid tickets in unexpected places, to encourage spontaneous travel on a whim. Looking for English rock music in a record store? There’s a train ticket on a piece of vinyl to go to London. Looking for melty gouda? There’s a cheese label ticket for that.

Discover the full campaign and more best of the week online.

Client: Eurostar
Ad Agency: DDB, Paris
Creative Director: Clara Noguier, Olivier Le Lostec
Art Director: Calvin Peigne
Copywriter: Léopold Cartier
Production Company: Shadow Productions
Chief Creative Officer: Alexander Kalchev

27/11/2025

Edition 12 of 200best [photographers] is out now.

Captured here by , the new 470-page edition brings together work selected from thousands of global submissions. It presents a curated survey of photography created for advertising and communications, uniting emerging voices and established talent in one collection.

Experience it in print or explore the work online.

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