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Established in 1984, Lürzer's Archive magazine curates exceptional ad campaigns from print, TV and digital. Subscribe now: www.luerzersarchive.com/shop
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We are the most acclaimed creative resource for advertising professionals worldwide. Michael Weinzettl, Editor-in-Chief of Lürzer's Archive publications:

"I have been selecting ads for Archive throughout a long and illustrious history stretching back more than 25 years. We hope that you will enjoy this forum on Facebook and welcome any ideas, comments or opinions you may have. Yet we must point o

ut that it is the policy of Archive itself not to comment, in any manner or form, on work that has featured in the magazine."

05/12/2025

Experiential best of the week: “What’s Left for the Unexpected” for Eurostar by

To mark the reopening of the direct Amsterdam to London route, Eurostar invites you to leave on a whim, with a campaign that hid tickets in unexpected places, to encourage spontaneous travel on a whim. Looking for English rock music in a record store? There’s a train ticket on a piece of vinyl to go to London. Looking for melty gouda? There’s a cheese label ticket for that.

Discover the full campaign and more best of the week online.

Client: Eurostar
Ad Agency: DDB, Paris
Creative Director: Clara Noguier, Olivier Le Lostec
Art Director: Calvin Peigne
Copywriter: Léopold Cartier
Production Company: Shadow Productions
Chief Creative Officer: Alexander Kalchev

27/11/2025

Edition 12 of 200best [photographers] is out now.

Captured here by , the new 470-page edition brings together work selected from thousands of global submissions. It presents a curated survey of photography created for advertising and communications, uniting emerging voices and established talent in one collection.

Experience it in print or explore the work online.

21/11/2025

Inside Issue 230: ‘Needs No Explanation’ for McDonald’s by Leo Burnett, London - .uk.agency

As part of their “Breakfast Done Properly” platform, which celebrates the McDonald’s breakfast menu, Leo Burnett made the bold move to remove all logos and instead let the food communicate the brand message. A McDonald’s breakfast is so iconic it “needs no explanation.”

18/11/2025

Pre-orders now open.

Issue 231 out bumps the bumper! We thought the previous issue was a whopper but doing a mega AI special has blown out the pages again and stretched our imaginations. It’s a big read, controversial and provocative. Also… stunning. In a more soothing form of inspiration, tuck into the colourful experience of our Food and Drink report. Oh, and let’s not forget all the great new winning Work – the most creative advertising from around the globe – that has found its way into the Archive… Open the door, Homer!

14/11/2025

Integrated Best of the Week: ‘The Honest Keys’ for ***dezero by Stockholm.

The Honest Keys: (“Ärliga Tangenter” in Swedish) functions as an add-on keyboard that users download via App Store and activate in their iOS settings – just like an emoji or language keyboard. It acts by detecting messages that signal poor mental health in the user, such as “I’m fine,” “It’s all good,” or “Everything’s okay”, which prompt the app’s autosuggest feature to react. It then suggests alternatives for more honest responses, such as “I’m actually not doing that well” or “It’s been a bit tough lately.”

Created by su***de prevention charity Su***de Zero, the app makes it easier to take that first step of being honest and asking for help.

Sweden has delivered twice this week. Both of our Best of the Week selections come from Stockholm. See the other (and the classic) on our site.

Client: Su***de Zero
Ad Agency: Wenderfalck, Stockholm
Art Director: Rikard Linder
Copywriter: Vera Perlmann
Digital Artist: Kajsa Holten
Producer: Nils Nyebølle

11/11/2025

Inside Issue 230: ‘Think Before You Share’ by for

A powerful campaign reminding caregivers and loved ones to .

Credits
Creative Director: Lisa Lebedovich
Art Director: Teresa Leung
Copywriter: Luke Devlin
Photographer: Bill Hawley
Production Company: East Cherry
Director: Callum Gunn
Producer: Reegen Price

07/11/2025

OOH Best of the week: “Air raid alerts from Ukraine” by Helsinki for Unicef.

This campaign, shown across almost all Helsinki’s outdoor advertising screens, shows air raid alerts in real time – reminding people that the children of Ukraine still need support.

Client: Unicef
Ad Agency: United Imaginations, Helsinki
Art DirectorNelli Immonen
Copywriter: Jaakko Hovi
Chief Creative Officer: Jyrki Poutanen

04/11/2025

Inside AUTO 2025: ‘Available Only In The Nature’ by for Volvo.

For World CO₂ Emissions Reduction Day, Volvo envisioned a future where the only exhaust pipes left are those shaped by nature itself.

Client: Volvo
Agency: Havas Group Peru, Lima
Creative Director: Mauricio Fernandez-Maldonado, Renzo Viacava
Art Director: Daniel Alvan, Jeanpeare Villena
Copywriter: Paulo Ballón

30/10/2025

OOH Best of the week: “Pasta is Naked Without Dolmio” by The&Partnership, London for Dolmio.

N**e pasta appearing at first glance like naked skin, cheekily making the point that pasta is undressed without Dolmio sauce.

Client: Dolmio
Ad Agency: The&Partnership, London .group
Creative Director: Kareem Shuhaibar
Art Director: Hemi Patel
Copywriter: Fred Barber
Photographer: Sophie Harris-Taylor

27/10/2025

Inside Issue 230: ‘Claustrobars’ for Stella Artois by

This out of home campaign captures a familiar scene, customers packed shoulder-to-shoulder, jostling for drink. Yet, amidst the chaos, one person remains unfazed, savouring a chalice of Stella Artois.

Credits
Art Director: Aaron McGurk
Copywriter: Christopher Lapham
Photographer: Ale Burset
Digital Artist: Diego Speroni
Chief Creative Officer: Gabriel Schmitt

24/10/2025

From the fashion pages of 200best [photographers], Edition 12.

Five striking images that capture the direction of fashion photography today.

Pre-orders for the upcoming edition are open.

Image Credits
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$Inside Issue 230 Online: Uncensored Press by TBWA\RAAD Dubai for Al Joumhouria.With Lebanon’s press freedom ranked 140th...$

21/10/2025

Inside Issue 230 Online: Uncensored Press by TBWA\RAAD Dubai for Al Joumhouria.

With Lebanon’s press freedom ranked 140th worldwide, the campaign set out to confront censorship head-on. Conflict images repeatedly removed by social media algorithms were re-created by British typewriter artist Keira Rathbone , rebuilt keystroke by keystroke into monochrome compositions made entirely of letters.

The resulting works bypassed algorithmic filters, running freely in print and online, reigniting conversation on digital censorship.

Credits
Client: Al Joumhouria
Agency: TBWA\RAAD, Dubai
Executive Creative Director: Frederico Roberto, Santiago Cuesta
Creative Director: Sumanth Wilkins
Associate Creative Director: Ayman Shehade, Alaa Hamdar
Art Director: Kaustubh Pachpute

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