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Established in 1984, Lürzer's Archive magazine curates exceptional ad campaigns from print, TV and digital. Subscribe now: www.luerzersarchive.com/shop
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We are the most acclaimed creative resource for advertising professionals worldwide. Michael Weinzettl, Editor-in-Chief of Lürzer's Archive publications:

"I have been selecting ads for Archive throughout a long and illustrious history stretching back more than 25 years. We hope that you will enjoy this forum on Facebook and welcome any ideas, comments or opinions you may have. Yet we must point o

ut that it is the policy of Archive itself not to comment, in any manner or form, on work that has featured in the magazine."

10/10/2025

Film Best of the Week: “New Jeans” directed by Mathias & Matias for Olga Basha.

Two young women are having lunch together in the window seat of a New York cafe. Outside they see the man that one of them has a date with the next day. They watch as he begins to pick his nose, and worse, and yet they are full of admiration for him.

Credits
Client:
Production Company:
Starring: &
Producer:
CD:
Directors: Matias & Mathias
Editor:
Wardrobe:
DOP:
1st AC:
2nd AC:
1st AD:
SFX:
Sound Mixer:
Sound Designer:
Composer:
Colorist:
Scan:

08/10/2025

Inside Issue 230 Online: ‘Reasons to Eurostar’ for Eurostar by London and featuring illustration by

The campaign set out to challenge the automatic choice to fly or drive, encouraging travellers to opt for Eurostar’s premium experience instead. Bar’s bold, graphic use of negative space brought that idea to life, creating visual surprises that revealed hidden stories within each image.

Credits
Creative Director: Paula Hochberg
Art Director: Callum McDonald, Charlotte Upton, Bethany Kellaghan McGurk
Copywriter: Marika Di leo, Mike Sutherland, Antony Nelson
Illustrator: Noma Bar

03/10/2025

OOH Best of the week: ‘Crosswalk Accident Chart’ by for Tuzla Municipality

Stop at the Crosswalk, Stop the Accidents is a public safety campaign launched with Tuzla Municipality in Istanbul. Pedestrian crossings are among the most dangerous traffic points in Turkey, with more than 20,000 injuries and fatalities recorded in the last decade. To raise awareness, the crosswalk was turned into an infographic: each stripe represents years of accidents, making invisible data visible on the street.

See more best of the week online.

Creative Director: Mehmet Demirel, Emre Günaydın
Art Director: Ayşe Eserova
Copywriter: Erkut Çarık
Producer: Ayten Güneş Erdoğan

01/10/2025

Inside Issue 230: ‘A Decision Was Made Here’ for Oreo by Bogotá

Grounded in observed in-store behavior around Oreo shelves, the campaign highlights the small decisions shoppers make when a craving takes over. It makes visible a familiar moment: choosing Oreo and leaving another product out of place.

Credits
Creative Director: Camilo Carvajal, Juan Romero
Photographer: Leyther Orozco
Digital Artist: Black Thunder Studio

23/09/2025

Inside Issue 230 Online: ‘Clarity Not Rashness’ for Red Bull by .agcy

Over the past decade, Red Bull has become the primary drink of extreme sports. When positioned as the fuel for adventure, it is inevitable until people subconsciously tie your name to reckless behavior. But Red Bull is a can of physical and mental readiness and is fueling the mental adventure as much as the physical — empowering risk-taking backed by clarity, not rashness.

Client: Red Bull
Creative Director: Asan Ahmed
Strategy: Ramin Ilham
Photographer: Andy McKenna

19/09/2025

OOH Best of the week: “Dunkin’ at Home” for Dunkin’ Donuts by

Donuts packets shot to look like houses, with sky-like gradient backgrounds, remind consumers that they can also enjoy Dunkin’ Donuts at home.

Credits:
Ad Agency: BBH, New York
Creative Director: Yohah Driver, Sapna Ahluwalia
Art Director: Liv Johnston
Chief Creative Officer: Erica Roberts

17/09/2025

Inside Issue 230: London for Mars’ DREAMIES™ with “Cats Will Do Anything.” 
London streets became scenes of pursuit as 3D, hand-painted cats scaled facades and clung to billboards to reach an oversized pack. Built from 3D renders of real cats and installed on streets including Kingsland Road and Shoreditch’s Quaker Street, the special builds pushed the work beyond the frame.

Credits Client: Mars Chief Creative Officer: Ant Nelson, Mike Sutherland, Richard Brim Creative Director: Ben Stilitz, Ant Nelson, Mike Sutherland Art Director: Richard Brim, Ben Stilitz Copywriter: Colin Booth, William Cottam, James Crosby Production Company: Smuggler, Los Angeles Director: Aircastle Films Producer: Mary Fostiropoulos

09/09/2025

Inside Issue 230 Online: ‘What Planet Is This?’ for Greenpeace by Beta Collective, São Paulo.

Stunning visuals of the Amazon and other regions hard-hit by the environmental crisis. An initiative to raise awareness about a crisis that is no longer distant — but already unfolding before our eyes. A large-scale photo exhibition had been shown in Ibirapuera Park, São Paulo’s most iconic urban park.

Credits
Creative Director: Bernardo Tavares
Art Director: Marcelo Monzillo, Guilherme Cruz
Photographer: Fábio Meirelles, Christian Braga, Daniel Beltra, Marizilda Cruppe

04/09/2025

OOH Best of the Week: “Man’s True Best Friend” by Toronto for

Hot on the heals of Sabrina Carpenter’s controversial cover for her new album “Man’s Best Friend”, this campaign offers a different take on the phrase and imagery. Carpenter’s artwork shows her on all fours, her hair held by an off-camera man, as though she is a submissive beast. Humane Canada’s posters show real dogs up for adoption, their leashes held by an identically-dressed off-camera man, against an identical curtained back drop. Are women and dogs analogous? What is the meaning of Carpenter’s album artwork? We’re not sure but it’s a deft move from the animal charity.

Credits
Creative Director: Alexis Caron-Côté
Art Director: Félix-Antoine Brunet, Michaël Bonnette
Photographer: Gabrielle Lacasse
Executive Creative Director: David Allard
Producer: Alexandra Michaud

02/09/2025

From thousands of entries, our judging panel will select just 200 great photographers for the world renowned accolade of featuring in this biennial publication. Essential inspiration for creatives and a vital resource for all art buyers, chosen photographers will be featured on this page and entered into the Archive.

Here are just five of the photographers who have been selected to appear in the upcoming 12th edition...

22/08/2025

Inside Issue 230: for Canva with ‘Make The Logo Bigger’.

This sharp, self-aware campaign poked fun at the chaos of feedback. From too-big logos to last-minute resizes, it played out across a series of special builds near London’s Waterloo Station. Painfully familiar. Perfectly executed.

Order your copy of 230 now.

20/08/2025

Issue 230’s Reviews section features a special takeover by the world-leading independent network

Introduced by Global CCO Alex Schill, the section brings together reflections from across the Serviceplan network on one central question: what inspires connection? From drone art and meditation to jiu-jitsu and collective protest, the answers are surprising, personal and deeply human.

Explore the reviews via the link in bio and stories.

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