Springup PR

11/09/2026

Are you tracking exactly where your care home enquiries are coming from? 🧐

If not — you’re missing out on vital insights that tell you what’s working.

Tracking helps you know details such as:

✅ Which enquiries came from paid digital marketing

✅ What proportion are local authority vs private families

✅ How many enquiries you get from "word of mouth" (and even whose "mouth" that is!)

When you know where your enquiries are coming from, you know where to double down — and where to stop wasting time or money.

This level of clarity makes your PR and marketing more powerful and focused.

And the more accurate your tracking, the more confident you can be in your strategy ❤️

This excerpt is from my video “Care Home Marketing - 14 Brutal Truths”.

If you want to see the full video, comment "yes" below and I'll DM it to you ⬇️

09/09/2026

Respite for care homes are often the first step in a long-term placement.

And if that respite resident goes to another home, they’re likely to return to that care home, and not yours.

So…

✅ Capture respite leads through Facebook ads

Don’t overlook respite care - it could be the foot in the door your home needs.

This clip is an excerpt from my video “Want more enquiries to your care homes. Here’s how to get loads!”

If you want to see the full video, comment "yes" below and I’ll DM it to you 👇

▶︎ ▶︎ Want to hear How 1 Care Home Has Been Getting (CRAZY) Good Press Coverage Every 2 Months For 9 Years? Grab your spot on our FREE webinar on September 11th at 1:30pm here: https://lnkd.in/e5gHfGAS

08/09/2026

👉 “How, and when, to centralise your care home operations team” reveals Bikram Choudhary, Managing Director of Silvercrest Care Homes.

Bikram joined me as a guest on the Care CEO Success Stories podcast.

In this episode Bikram shares with me:

✅ The doctor-CEO balancing act and how Dr. Choudhary juggles his career as a full-time GP and his role as CEO of five care homes.

✅ Rapid expansion in care, the “steep learning curve” and mistakes made when growing from 1 to 5 care homes in a short space of time.

✅ How he built his central support team - starting with an operations director and a finance lead - to now a staff of 8 or 9 people.

✅ why the ethos in your home and culture is driven from the top. “If you're saying this person's a problem, you’ve got to take responsibility as manager for that problem.”

Why "you can't get good compliance and good quality care unless you got consistency of management.”

And a whole lot more!

▶︎ ▶︎ Want to hear How 1 Care Home Has Been Getting (CRAZY) Good Press Coverage Every 2 Months For 9 Years? Grab your spot on our FREE webinar on September 11th at 1:30pm here: https://lnkd.in/e5gHfGAS

In this episode of the Care CEO Success Stories podcast, host Adam ...

06/09/2026

To get more enquiries to your care home make your website irresistible!

Indeed….creating an attractive care home website is easy! 😀

Go and look at the most fabulous care home websites.

There’s no reason you can’t replicate something like them.

Say to your designer “Can you re-create something like this”

A care home is usually a £1m business, minimum.

And your website should reflect this.

This excerpt is from my video “Care Home Marketing - 14 Brutal Truths”.

Want to watch the full video?

Comment ‘Yes’ below and I’ll share it with you! ⬇️

▶︎ ▶︎ Want to hear How 1 Care Home Has Been Getting (CRAZY) Good Press Coverage Every 2 Months For 9 Years? Grab your spot on our FREE webinar on September 11th at 1:30pm here: https://lnkd.in/e5gHfGAS

05/09/2026

What’s driving private enquiries to your care home website right now? 🧐

If your answer is just “my website and Facebook posts”… that won’t cut it.

To attract more private-paying families, you need more of the right families visiting your website — because it’s almost always the first place they look.

Here’s what works:

✅ High-powered Google PPC campaigns

✅ Targeting people actively searching in your catchment

Relying on walk-ins or organic website visits alone means missing out on many families proactively searching online.

This isn’t just about traffic — it’s about the right traffic.

If someone is Googling “care home near me” in your catchment, they should be finding you — not your competitors ❤️

This excerpt is from my video ‘5 Brutal Truths to get your Care Homes more private residents’.

If you want to see the full video, comment "yes" below and I'll DM it to you ⬇️

▶︎ ▶︎ Want to hear How 1 Care Home Has Been Getting (CRAZY) Good Press Coverage Every 2 Months For 9 Years? Grab your spot on our FREE webinar on September 11th at 1:30pm here: https://lnkd.in/e5gHfGAS

04/09/2026

😀 Want between 30% and 100% more enquiries to your care homes? 😀

The brutal truth is you’ll have to get more enquiries from families who do NOT already know you.

This excerpt is from my video “Care Home Marketing - 14 Brutal Truths”.

Want to watch the full video?

Comment ‘Yes’ below and I’ll share it with you! ⬇️

▶︎ ▶︎ Want to hear How 1 Care Home Has Been Getting (CRAZY) Good Press Coverage Every 2 Months For 9 Years? Grab your spot on our FREE webinar on September 11th at 1:30pm here: https://us02web.zoom.us/webinar/register/5817302292137/WN_mw6TEbqoTGO3mO-bTtjYyA

03/09/2026

What makes a family want to choose your care home after visiting your website? 💭

It’s not just about great care or nice facilities - it’s about how your website makes them feel.

Families are searching for reassurance, trust, and warmth.

✅ Understand what families look for emotionally

✅ Show how your care home feels like a safe choice

✅ Create a website that connects instantly

Every family visiting your site is making a deeply personal decision — help them see why your home is the right one for their loved one. ❤️

This clip is an excerpt from my video “I do NOT want to go to your care home”

If you want to see the full video, comment "yes" below and I'll DM it to you 👇

▶︎ ▶︎ Want to find out my 20‑Minute Enquiry And Occupancy Plan For UK Care Home Groups? Grab your spot on our FREE webinar on September 4th at 1:30pm here: https://lnkd.in/eTEXJDaM

02/09/2026

How many enquiries are your care home ads generating?

Are you tracking the source of those enquiries? i.e. Google organic v Google Ads? 📊

Every £ on advertising should be measurable to identify how many enquiries come from each channel.

So…

track properly - it’s key to knowing what’s working 💚.

This clip is an excerpt from my video “Want more enquiries to your care homes. Here’s how to get loads!”

If you want to see the full video, comment "yes" below and I’ll DM it to you 👇

▶︎ ▶︎ Want to find out my 20‑Minute Enquiry And Occupancy Plan For UK Care Home Groups? Grab your spot on our FREE webinar on September 4th at 1:30pm here: https://lnkd.in/eTEXJDaM

01/09/2026

👉 “Why activities must take centre stage in dementia care!” reveals Johann van Zyl, co-founder of specialist dementia nursing home provider Fortava Healthcare.

Johann was my latest guest on the Care CEO Success Stories podcast.

In this episode Johann shares with me:

✅ Why activities need to be based on cognitive stimulation therapy rather than occasional entertainment.

✅ Technology should support better decision-making rather than replace human interaction, helping providers build a clearer picture of each resident’s needs and responses.

✅ One of his strongest messages is around changing the language used in dementia care. “We make a mistake when we say residents with dementia are challenging. They’re not challenging, we just don’t understand them.”

And a whole lot more!

Johann brings a wealth of leadership experience to Fortava Healthca...

29/08/2026

Want to get more enquiries to your care homes?

Here’s tips if you’re using Google Pay Per Click Ads…

📌 Weigh the ads to people searching in your catchment area (of course)

🏠 Target homeowners (you’d prefer self-funding families, right?)

💵 Target those with savings accounts & retirement plans (you’d prefer self-funding families, right?)

👨 Target people aged over 40 (sons and daughters of elderly parents)

This excerpt is from my video “How to Get (Way) More (Private) Enquiries To Your Care Home…”

Want to watch the full video?

Comment ‘Yes’ below and I’ll share it with you! ⬇️

▶︎ ▶︎ Want to find out my 20‑Minute Enquiry And Occupancy Plan For UK Care Home Groups? Grab your spot on our FREE webinar on September 4th at 1:30pm here: https://lnkd.in/eTEXJDaM