Springup PR

04/01/2026

Want to get better conversion rates after prospective families make enquiries to your care homes?

A No.1 priority is to encourage every prospective family to VISIT.

Because after a visit, conversion rates go up! 📈

This excerpt is from my video “Want 35% more care home residents by converting more enquiries? Use this 6-step follow up…”

Want to watch the full video?

Comment ‘Yes’ below and I’ll share it with you! ⬇️

03/01/2026

Want more enquiries from private families to your care homes?

Yes it will require more work!

Yes you will have to do things differently

I’ve a video on the “5 Brutal Truths To Get Your Care Homes More Private Residents”

Let me know if you want me to DM it to you!

02/01/2026

Want your care home’s good news to reach thousands in your community via Facebook?

Want to get tens of thousands of local people (aged 45+) seeing and engaging with your care home stories on Facebook?

✅ Down Hall Residential Care Home had a strong human-interest story of two former colleagues reuniting at the home after decades apart.

Genuine photos and heartfelt storytelling.

With a £80 “boost” the post reached 16,000 people, got 372 likes, 29 positive comments, and 9 shares.

✅ Barrowhill Hall Nursing Home’s immersive 1950s event reached 28,000 people locally - all for a £150 “boost”.

Watch my full video “How to make your care home pages EXPLODE to “get the word out there”!”

How to make your care home pages EXPLODE to “get the word out there”!With Adam James of Springup PR…✅ Want to fill care home beds faster with privat...

01/01/2026

😮 SHOCKING NEWS FOR CARE HOMES = No one knows about you!

❌ You are not a Tesco.

❌ You’re not the local cinema.

And most people know nothing about care homes.

But……

many people in your local community will definitely need you.

Why am I saying this?

Because I’ve a video entitled “Care Home Marketing - 14 Brutal Truths” that can help you if do want more people to know about your cares to drive more enquiries.

Want to check out this video?

Comment ‘Yes’ and I’ll share it with you! ⬇️

31/12/2025

Hosting a standout celebrity event can make your care home famous!

Both the public and commissioner will love it - as will the CQC!

This clip is an excerpt from my video “How I make care homes famous with celebrity events!”

If you want to see the full video, comment "yes" below and I'll DM it to you 👇

30/12/2025

If you’re running Google Ads for your care homes, often around 75% of people clicking on your ad will view your website on their phone.

This means your mobile site isn’t a “nice to have” - it’s where most first impressions of your care home are made.

So… ✅ Check how your website looks and works on mobile.

This clip is an excerpt from my video “How 1 City Care Home Went From 75% to 100% Occupancy In 5 Months (Plus £650k More Revenue)”

If you want to see the full video, comment "yes" below and I'll DM it to you 👇

29/12/2025

How can your next care home event help you collect powerful testimonials? 🎥

When people are enjoying a feel-good event at your care home, it’s the perfect time to capture genuine feedback.

Everyone’s in high spirits, and that’s when the most authentic, positive comments come through.

✅ Ask guests and families for quick video testimonials on a smartphone

✅ Capture reactions from commissioners or stakeholders too

✅ Aim for 10+ short clips filled with warmth and positivity.

This clip is an excerpt from my video “How I make care homes famous with celebrity events!”

If you want to see the full video, comment "yes" below and I'll DM it to you 👇

27/12/2025

What do you do when you follow up via mobile to someone who’s enquired to your care home - but they don’t answer the phone!

We’re all familiar with this, right?!

In this video I share a tip that has always brought us POSITIVE RESULTS!

This excerpt is from my video “Want 35% more care home residents by converting more enquiries? Use this 6-step follow up…”

Want to watch the full video?

Comment ‘Yes’ below and I’ll share it with you! ⬇️

26/12/2025

Want to get positive press coverage for your care homes?

Write your care home story so all journalists need to do is copy and paste it!

In this way you are in complete control of the message!

This excerpt is from my video “How to Create (Perfect) Care Home News Releases That Get Press Coverage Every Time”.

Want to watch the full video?

Comment ‘Yes’ below and I’ll share it with you! ⬇️

25/12/2025

Want to know how to pitch your care home stories to the press to secure positive PR?

You must:

➡️ put your story headline in the subject line of the email you send to journalists

➡️ pitch your news stories to named journalists [and not a generic email address]

➡️ follow up - until you get ‘yes’, ‘no’ or ‘maybe’ from the journalists you are pitching to

24/12/2025

Want more enquiries to your care homes?

Use “Live Chat” alongside your Google Ads campaigns!