Springup PR

11/10/2025

Care homes! Want more enquiries?

👉🏻 Are you OPTIMISIING your Google Ads? 👈🏻

The Google Ads dashboard shows you everything you need to track and optimise your campaigns.

This excerpt is from my video “(Dummies) Guide To Google Pay Per Click Ads For Care Homes!”

Want to watch the full video?

Comment ‘Yes’ below and I’ll share it with you! ⬇️

10/10/2025

Email marketing is the most SHOCKINGLY easy way to promote your care homes!

But most care homes don’t do it!

Most care homes rely on referrals and recommendations.

So use email to amplify those referrals by sending regular e-shots to all your community stakeholders and VIPS

Such as:

👩‍⚕️ GPs,

🏥 hospital discharge teams,

👔 commissioners,

🙏 local charities and faith groups

And share positive stories, photos, and updates in those e-shots - not sales pitches.

When your care home regularly lands in the inbox of these key people, you stay front-of-mind.

Every new referral from one of your stakeholders can mean tens of thousands in fees - so a little effort goes a long way.

The best part?

You don’t need a big budget.

With free tools like Mailchimp you can create simple, personalised emails that look great and only take minutes to put together.

Even sending 1 email every 2 months makes a difference.

Over time your email list grows 📈, your care home stands out ✨, and you’ll be the only one in your area consistently doing this, I promise.

Emails don’t just build awareness - they build relationships.

They show your community the wonderful things happening in your care home and make it easier for them to recommend you. ❤️

📺 Watch my webinar recording on “Why email marketing is the most SHOCKINGLY easy way to promote your care homes! And how to do it!” for examples and tips...

Why email marketing is the most SHOCKINGLY easy way to promote your care homes! And how to do it!With Adam James of Springup PR…✅ Want to fill care home beds...

09/10/2025

The best care home owners are ALWAYS learning!

That’s what I myself have learnt after speaking to dozens over the years!

And that’s owners eager to keep learning about:

👉 Digital transformation

👉 Being up to date with CQC

👉 Operational efficiencies

👉 AI - to what extent it’s useful, or not

👉 Innovative approaches to care

08/10/2025

Is your care home wasting money on Google ads that don’t reach the right people? 💸

✅ Don’t show ads to people outside your target area

✅ Focus spend only on families actively searching

Making sure your ads are targeted helps you reach families who actually need your care home. ❤️

This clip is an excerpt from my video “What happened when I searched google to find a care home"

If you want to see the full video, comment "yes" below and I'll DM it to you 👇

07/10/2025

Would you use AI bots to take enquiries on behalf of your care homes?

We won’t be far off it.

The first step will be using AI to handle “Live Chats” on your care home website.

To be honest, we’re not there yet.

We all STILL do know when we’re speaking with a robot, and when it’s a human.

As from today, families want to speak with humans, not AI chatbots.

The human touch in care is everything.

HOWEVER, this will change fast.

So be ready!

What do you think?

06/10/2025

😮 Digital marketing can increase admissions to your care homes by 15%!

Here’s proof…

👉 54 enquiries from Google Ads and Facebook Ads to this one care home resulted in 4 admissions out of 27 - that’s 15%.

What percentage of admissions do your care homes get via digital marketing?

04/10/2025

1 care home got 15% of admissions via Google Ads and Facebook Ads 😀

This 43 second video reveals the exact breakdown of the source of all admissions.

It’s real data, from a real care home!

So….

if you’re not using digital marketing, you’re missing out on HUGE opportunity for MORE enquiries and admissions.

This excerpt is from my video “15% of care home admissions via paid ads”

Want to watch the full video?

Comment ‘Yes’ below and I’ll share it with you! ⬇️

03/10/2025

👉 “Why culture is everything for a care home provider” reveals Claire Rintoul, CEO of Sheffcare.

Claire was my latest guest on the Care CEO Success Stories podcast.

In this episode Claire shares with me:

✅ why culture drives performance, morale, and the quality of care.

✅ the human reality of care work: “We’re looking after people. Every day matters.”

✅ overcoming resistance to change and why giving staff a voice was non-negotiable.

And a whole lot more!

Another inspiring episode of this exclusive podcast. 😀

In this episode of the Care CEO Success Stories podcast, Adam James of Springup PR talks with Claire Rintoul, CEO of Sheffcare — a Sheffield-based charity ru...

02/10/2025

Is your care home wasting Google Ad spend without realising? 💸

✅ Don’t run ads on your own care home name.

If families already know your care home name, they’ll find you without an ad.

Use your budget where it counts - reaching new families actively searching for a care home in your catchment area.

✅ Don’t target rival care home names

This clip is an excerpt from my video "How To Get (Way) More (Private) Enquiries To Your Care Homes"

If you want to see the full video, comment "yes" below and I'll DM it to you 👇

01/10/2025

Wanting positive press coverage for your care homes?

If so, build strong relationships with your local media.

✅ send your press release to a named journalist

✅ follow up with a call or email to build the connection

Every story seen in the press will shape how families see your care home 💚

This clip is an excerpt from my video "How to Get (Way) More (Private) Enquiries To Your Care Homes".

Do you want to see the full video?

Comment "yes" below and I'll share it with you ⬇️

28/09/2025

How is AI helping care homes get more enquiries? 🤔

AI and machine learning are built into Google Ads to help care homes reach more families.

Here’s how:

🌟 AI tests different headlines and descriptions to find the best combinations that attract clicks from families searching for care homes

🌟 it automatically adjusts bids to get you the best cost per click or conversions, depending on your campaign goals

🌟 it prioritises the times of day when families are most likely to be searching for care, and optimises across mobile, tablet and desktop

The key point? AI is already working behind the scenes – but it’s vital to monitor and control how it’s used, so it delivers enquiries at the best possible return on your ad spend.

AI is evolving fast, and when harnessed properly, it can be a powerful way to help care homes connect with families at exactly the right time 💪🏻

Watch the full video...

How AI gets care homes more enquiries…with Adam James of Springup PR✅ Want to fill care home beds faster with private pays? https://www.springup-pr.com/care-...