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social.keys

We empower small businesses in the health optimisation industry to take charge of their social media presence and reach their ideal audience.

28/07/2025

Less than 6 months in 2025 so we better make it count.

We don’t tell our clients to jump on every trend going, but we’re also not ignoring what’s performing well on social media.
The right strategy picks what converts without losing your brand’s unique voice.

That’s what actually makes a difference before the year’s out.

23/07/2025

Going viral feels brilliant but if your profile isn’t ready, it’s just a one-hit wonder.

For wellness brands, connection beats overnight fame every time. It’s about building a consistent, authentic foundation that keeps your audience coming back, not just chasing that viral moment.

Remember: real impact comes from genuine relationships. Focus on creating content that truly resonates and watch your community grow naturally and meaningfully.

21/07/2025

Your content isn’t underperforming because it’s bad.
It’s underperforming because you’re speaking to the wrong people - or in the wrong language.

We see this all the time in the health and wellness space: content full of technical terms that only other professionals understand. But your target audience? They're just wondering why they’re still tired after 8 hours of sleep.
✅ Speak to the problem they feel
✅ Use the words they use
✅ Cut the jargon, keep the value

Ready to create content that truly connects?

16/07/2025

Your brain loves hacks and so does Instagram.
Just like the health space is all about optimising your body with smart, small tweaks, growing your Instagram works best when you post consistently, embrace the uncomfortable truths, and tune in to your audience’s rhythm.

Curious about how to optimise your instagram account? Follow us for more tips.

14/07/2025

Celebrity wellness brands are more than just a famous face slapped on supplements.
They’re strategically built to connect with different kinds of consumers.

Here’s the breakdown:
Lemme = approachable & playful. It’s wellness for the Insta generation.
IM8 = premium, high-performance. Think: wellness meets tech.
Goop = spiritual, elevated, niche. Content-driven with cult appeal.

And guess what?
None of them try to speak to everyone. They speak directly to their people.

So the question is: who is your brand speaking to?

16/04/2025

Keep in mind that metrics matter, but growth comes from connection. The more your content reflects your brand’s values, the more the right people will engage and stick around.

̇nstagramgrowthtips

11/04/2025

Instagram’s rolling out new features again, and they can feel overwhelming or you can use them to your advantage.

The difference is the knowledge in how to use them, and be creative to include them in your social media strategy.

But I know if can be overwhelming some of these. Hopefully these tips can simplify how you can use some these new features. Did I miss anything?

Let me know! 👇

31/03/2025

Instagram’s new algorithm is here… and things have changed.
Having lots of followers doesn’t mean big reach anymore — now your content competes with posts from accounts your followers don’t even follow. Even small accounts are getting noticed.

It’s all about standing out with content that grabs attention fast.

Save this if it helps!

24/03/2025

We have a saying at Social Keys, that it's starting to sound like a broken record: Don't reinvent the wheel.

Creating content already takes so much time, so we always recommend making the most of what you’ve already created. I mean, why reinvent the wheel?

Here are some amazing ideas on how you can do it! 🙌🏻 Have you ever thought about trying these?

13/03/2025

Not sure what to post? Here’s your guide 👆🏼

Next time you catch yourself overthinking, come back to this: What do you know? What do you love? What helps your audience?

And if you’re still stuck, don’t worry—we’ve got plenty of content ideas to get you started.

25/09/2024

Celebration days are content gold! 🤩 And in October there's so many to choose from, we guarantee there's one for your health niche.

Choose days that align with your brand and expertise and get creative!

Which ones will you be using? 👩🏽‍⚕️

11/09/2024

Instagram It’s not just about posting. You have to engage with other accounts to really make an impact.

But don’t worry, you don’t have to spend your whole day scrolling through Instagram to make connections. Instead, use your time wisely. Even if it’s just 10 mins a day instead of the full hour we mention here, it can also make a big difference!

So get chatting, liking, and commenting!
And if you don’t have time for that, Dm’us to find out how we can help you with that.

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London

Website

http://www.socialkeys.online/

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