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Kat Digital

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Kat Digital

Helping Brands & Businesses thrive on socials ~Social Media Manager & UGC Creator 📍London

11/12/2024

Can you believe the New Year is just around the corner?

With less than two weeks left, now is the perfect time to set your brand up for success.

Let’s get ahead and make 2025 the year you take your social media game to the next level 🫶🏼

Here’s where to start: 👇
📌 Set clear goals: What do you want to achieve—more visibility, stronger engagement, or brand awareness?
📌 Understand your audience: Who are they, where do they hang out online, and how can you connect with them authentically?
📌 Refine your vision and values: What’s your mission, and what sets your brand apart?
📌 Analyze your competitors: What are they doing well, and how can you outshine them?
📌 Polish your branding: Is your style, tone, and messaging consistent across platforms?
📌 Plan your consistency: What’s your posting schedule, and how will you engage regularly?
📌 Build a content strategy: What kind of content will help you hit your goals?
📌 Assess your resources: What time, team, and tools do you have available?

If you start planning now, you’ll hit January ready to go with confidence and momentum.

Many wait until the New Year to start, but taking action TODAY means 2025 will be your most exciting year yet!

What’s the one thing you’re most excited to accomplish in 2025? Let me know in the comments—I’d love to hear!

For Brands and Biz owners, if you’re looking for a social media manager or content creator, feel free to slide into my DMs or book a call via the link in my bio.

I’ll be on my Christmas break from the 20th to the 3rd of January, so make sure to claim your free call while you can! 🎄✨

04/12/2024

It’s officially the festive season, and what better way to kick it off than by creating a fun Christmas moodboard 🎄

I’ve added some of my absolute favorite places to visit in London this Christmas, including the magical lights of Regent Street, the lovely Winter Wonderland, and the stunning views at London Bridge. These spots never fail to get me in the holiday spirit! ☺️🫶🏽

For me, business should always have an element of FUN. When things get tough, it’s that joy and creativity that keep us motivated and moving forward.

So this month, let’s not forget to prioritize ourselves too.

Make time to have fun, nurture your body, and care for your mind and spirit.

Whether it’s exploring festive lights, enjoying cozy moments, or treating yourself to something special, remember that taking care of you is just as important as your business!

Follow .uk for actionable social media tips, fluff-free strategies and real life stories.

13/11/2024

I have a confession to make…

I’m usually scared that one day I’ll lose this account and lose contact with all of you.

This isn’t just an irrational fear. It’s happened to some of my connections on Instagram and LinkedIn 😥😥😥

Here’s what you need to know: as much as I love social media, it’s still a rented house, which means that, for some reason, we could lose access at any time.

That’s why I always encourage my clients to build marketing assets beyond Instagram.

It’s a more holistic approach and gives you more control.

Social media, like Instagram, is a greattt tool for visibility, but to move the needle, building an email list should be your next step.

For the past 2 months, I’ve been investing in email marketing courses to deepen my approach to relationship-building beyond social media, along with creating UGC content for brands.

There’s still a long way to go, but I’m so excited to share that I’ve launched a weekly Substack blog 🥳🥳🥳

This will be an intimate space where I share social media marketing insights and real-life stories to help you build your social media channel from a solid foundation. And the best part?

It’s completely FREE.

Link is in my bio and story—I’d love for you to join me on this journey!

Kate 🤍

13/11/2024

Raise your hand if you’re feeling nothing but overwhelmed right now 🙋

From endless networking to creating a seamless, automated system that keeps operations running smoothly, the workload for service providers like US is INSANE.

And if you think you can tackle it all on your own, let’s be honest — it’s the fastest way to BURNOUT 😥

Here’s my top advice for when it all feels like too much:

👉🏽Prioritize Self-Care Taking time for yourself, watching your favourite show, and having a walk with your loved one ISN’T selfish—it’s essential (just like me in this pic - I just took a break after a long walk with my loved🤭)

Remember, you are your business’s greatest asset. When you care for yourself, you’re far more prepared to handle all the challenges that can come up anytime when you’re running an online business.

👉🏽Revisit Your WHY When you’re buried in the daily grind, it’s very easy to lose sight of the bigger picture.

Take a moment to reconnect with your purpose—the reason you started this business. For me, it was the freedom and flexibility I craved in my 20s but didn’t have the courage to pursue until I left my home country.

👉🏽 Outsource  You don’t have to do it all, and honestly, you shouldn’t. Outsourcing even small tasks—like admin work, customer service, or social media marketing—can free up your time for what you do best. “Work smarter, not harder” is key if you want a sustainable business.

⚡REMEMBER ⚡ You don’t have to go through it alone. When you're ready to reclaim your time and bring in the support you deserve, you know where to find me. I’d love to help you with social media management and content creation, so you can run your business and build the thriving life you want ☺️

30/10/2024

The sales process starts long before you even realise it.

Recently, I bought from A instead of B.

WHY???

Both have large followings, both create brilliant, inspiring content, and both clearly know how to make good money from their skills.

But the KEY difference?

How they treated me at the touchpoints.

When I scrolled on social media, A and B both popped up on my IG/TT feed.

I signed up for their email lists and downloaded their freebies. Then, I had some questions. So, I reached out to both via comments and DMs.

Only A responded within 24 hours.
And she didn’t just reply.
She went above and beyond:

→ She sent me a voice note.
→ She gave detailed, resourceful answers.
→ She even connected me with some contacts in the UK to verify a few things.

That level of customer service built my trust immediately. It wasn’t even a hard choice—I went with A.

👉 The lesson?

When your offer & marketing are good, customer service can be make or break.

The sales process starts right from the inbox.

Every touchpoint matters.

If you’re not investing in GREAT customer service, you’re leaving money on the table.

So, what would you do? Would you choose A, or still consider B?

P.S. B still hasn’t responded to my message—maybe it’s just sitting in her inbox 🫡

Hi, I’m Kate 👋 I help overwhelmed service-based business owners like you increase your online visibility and attract clients in a way that feels authentic. Whenever you’re ready, feel free to reach out via DM/email or click the link on my bio.

28/10/2024

Your post’s lifespan is much longer than you think.

Last week, I had a 45-second post with a visual hook, text hook, trending sound, and my voiceover, but it didn’t get more than 300 views on Instagram.

I repurposed the same video, shorten the duration, changed the text hook, and changed the entire caption.

I posted it the next day on Instagram, and this time, it quickly gathered over +4K views and became one of the top-performing posts on the entire page.

So, the next time your post flops, don’t stop there.

You can either:
→Repurpose the same content on the same platform, changing text hooks and captions.
→Or repurpose the same content on different platforms, keeping everything the same to see how it performs.

Have you ever been repurposed a flopped post to a successful one💭

If you need helps with social media organic marketing and UGC content creation, you know where to find me 😙

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Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

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https://substack.com/@katenguyenwrite

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