07/08/2025
IMR x Uptown: The Global Legend We Discovered Overseas
At Imperial Marketing Records, we pride ourselves on being ahead of the curve — not just chasing trends but discovering legends. One of those legends is none other than Uptown, and his journey with us started in a place you might not expect: Indonesia.
While CD sales in the U.S. have slowed to a trickle, over 75% of music in Indonesia is still consumed on physical CDs. It was there that our team first witnessed the true global reach of Uptown’s music.
Our COO Lance Sheffield recalls the moment vividly:
“We were hearing Bonafide G, Dilated Vibes, and Hits Only on repeat for days straight. Posters were everywhere, and someone had even painted a mural of Uptown. The love was real. The first thing I thought was — does he even know he’s a legend out here?”
Inspired by the energy, Sheffield made contact with Uptown directly.
“Our conversation was short. I asked him, ‘You want to win?’ He said yes. I promised greatness — and I delivered.”
That promise turned into a powerful partnership. Over the past seven years, Uptown has:
• Earned multiple certifications
• Charted 6–7 times on Billboard
• Delivered timeless records that helped shape the culture
While there were challenges — including legal disagreements — Sheffield says it was all part of the business.
“We did what was necessary to protect the legacy. But the fans made their voices heard. They wanted SD5. And we listened.”
Now, after successful negotiations, IMR is proud to announce the upcoming release of Uptown’s long-awaited SD5 album.
“This is more than just another project — it’s a moment. Uptown will always have a home here at IMR,” says Sheffield. “Salute to SLG Global and Solar Star. Let’s make history — together.”
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