B-Engaged

B-Engaged Specialists in athlete marketing & sports marketing activations. Engaging Athletes & Brands with sports audiences.

Our creative arm .studios delivered a full treatment and production for ’s latest campaign ahead of the Women’s Euro’s w...
09/07/2025

Our creative arm .studios delivered a full treatment and production for ’s latest campaign ahead of the Women’s Euro’s with . The campaign saw Alisha develop an Ultimate team launched this week.

Our creative arm .studios delivered a full treatment and production for ’s latest campaign ahead of the Women’s Euro’s w...
03/07/2025

Our creative arm .studios delivered a full treatment and production for ’s latest campaign ahead of the Women’s Euro’s with . The campaign saw Alisha develop an Ultimate team launched this week.

global Hugo Boss ambassador. Some still assets from the campaign.
24/12/2024

global Hugo Boss ambassador.

Some still assets from the campaign.

global Hugo Boss ambassador. Video assets used in-store and online. Swipe through to see them all.
24/12/2024

global Hugo Boss ambassador.

Video assets used in-store and online. Swipe through to see them all.

global Hugo Boss ambassador. Part of the campaign saw Kai feature in the in-store installations for Hugo Boss across de...
24/12/2024

global Hugo Boss ambassador.

Part of the campaign saw Kai feature in the in-store installations for Hugo Boss across department stores and airport duty free zones.

100m+ views across social media assets. Delivered across ambassador, influencer, media and brand channels. Curated and e...
18/12/2024

100m+ views across social media assets. Delivered across ambassador, influencer, media and brand channels. Curated and executed by B-Engaged.

Scroll through to see some of the work our Brand & Communications team built for Esports World Cup.

This summer our teams around the world came together to deliver upon a spectacular Esports World Cup 2024 (). One aspect...
17/12/2024

This summer our teams around the world came together to deliver upon a spectacular Esports World Cup 2024 (). One aspect of our role was to develop and deliver a show match featuring AAA talent.

The campaign took over Riyadh with OOH and Boulevard takeovers designed and delivered upon brand guidelines by .studios alongside the B-Engaged marketing teams strategy for OOH communications.

Scroll through to see the various assets including a video showing the Boulevard in all its glory.

Hector Bellerín has already done everything. And he has done it once, and better than anyone else. From the front row of...
19/11/2024

Hector Bellerín has already done everything. And he has done it once, and better than anyone else. From the front row of Fashion Week to the catwalks of Louis Vuitton, from collaborating with fashion brands to shooting fashion campaigns. And he was wearing old football shirts years before the Bloke Core was codified, or talking about ethical and social issues before that was cool. Of course, he played in the most competitive leagues in Europe and wore jerseys of famous clubs, from Arsenal to Barcelona, until he found a perfect habitat in Seville where he could cultivate all his interests off the pitch. And when he announced the launch of his clothing brand Gospel Estudios at the beginning of June, it was more of a necessity than an opportunity to snap him up.

It feels like a geological epoch since Bellerín first attended London Fashion Week. Back then, football and fashion were two distant galaxies that couldn't be connected, as the Betis Sevilla defender himself recalls: «When I started going to fashion shows or turning up at London Fashion Week, there was nobody doing it. Back then, I never thought that football would ever play a role in fashion. If you had told me how intertwined they have become, I'd never have believed it». Instead, Bellerín became a key figure in this rapprochement, breaking some taboos that held both worlds captive and unleashing an energy that still defines the aesthetics of fashion and of the Beautiful Game.

Write up by

sat down with to discuss all things . Gospel Estudios is more than a fashion brand, it’s a collective where each piece...
18/11/2024

sat down with to discuss all things .

Gospel Estudios is more than a fashion brand, it’s a collective where each piece has been added to over time and which Bellerín himself calls a spider’s web of encounters, friendships and brushes. «I didn’t want to make a clothing brand with just my name. And I’ve never advertised that the brand is just mine, just mine. I always talk about our collective, because for me, everything I know about clothing is in it, but it’s the sum of all the knowledge of the people in it». Like all pioneers, Bellerín does not see himself as one.

Paradoxically, the moment Bellerín founded his brand coincided with the moment he felt furthest away from fashion - or at least from its contours. «Fashion is losing its essence, especially with the so-called sustainable brands. They all seem to me to be very boring and just trying to do the next big thing, and then another and another». Gospel Estudios, on the other hand, has always made its inspiration and origins very clear: «We feel influenced by so many experiences during the creation process, we started with a study of what interests us not only in terms of fashion, but also in terms of food, music and different types of art. And we feel very connected to our roots.»

features in to discuss his post career plans with — What will he do when he retires? “I want to make the most of my y...
18/11/2024

features in to discuss his post career plans with

—

What will he do when he retires? “I want to make the most of my years in football, but I also feel excitement and fear. My psychologist calls me “ilujonado” , which means “excited and scared” at the same time. It is an end that will also be a beginning.” For Héctor Bellerín (Barcelona, 29 years old), winner of three FA Cups with Arsenal , a Copa del Rey with Betis and a Spanish Super Cup with Barça, football is not enough. He is a designer, a lover of reading and cinema, an advocate of the environment and social justice, a writer and photographer in his spare time and, he confesses, he is beginning to take an interest in carpentry.

is the face of the DACH market Samba campaign. Leaning into the evolving creative mindset in Germany and Serge’s first...
02/10/2024

is the face of the DACH market Samba campaign.

Leaning into the evolving creative mindset in Germany and Serge’s first mover positioning the within German football, the Adidas Originals campaign championed exactly this.

B-Engaged launch offices in North America, DACH & MENA. Following our continued growth in the sports & athlete marketing...
06/08/2024

B-Engaged launch offices in North America, DACH & MENA.

Following our continued growth in the sports & athlete marketing industry we have successfully completed a restructure into a group holding forming the B-Engaged Holding Group, where regional businesses will operate a global footprint with localised mentality.

Read more in our bio link

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