Uncommon Creative Studio

16/01/2026

Uncommon Stockholm wins Gold & Silver at the The Clios Music Awards for work with Clash Royale ‘Barboltian’ 🥇🥈
Last Valentine’s Day, Clash Royale's The Barbarian becomes 'Barboltian' in a 80's inspired special duet with Michael Bolton on his Grammy winning track - 'How Am I Supposed to Live Without You' - for fans who have fallen out of love with the game.

16/01/2026

Uncommon New York’s Asia Irvin & Sammy Gold have been spotlighted by Ad Age as creatives to watch in 2026 👀
‘Electronic Arts (EA) skate is our proudest project we’ve made so far & it is an example of how much fun working in this industry can be when you have the right team around you.’
Read the full piece here: https://adage.com/trends-predictions/business-forecast/aa-creatives-to-watch-2026/

14/01/2026

Excited to share a new partner for Uncommon London - the challenger automotive dual-brand - OMODA UK JAECOO UK. To mark the start of our collaboration, we made history for JAECOO with the first-ever media takeover of London’s British Film Institute (BFI) IMAX rooftop.
Transforming one of London’s most iconic landmarks into a bold navigational experience projecting a giant compass pointing to the UK’s best destinations 🧭

08/01/2026

‘Uncommon’s rebrand for the London Museum really changed how we look at museum identities or cultural identities. Choosing the pigeon, something so ordinary yet so symbolic of London, feels surprising at first but quickly becomes the smartest choice in the whole system.’
London Museum included in Transform Magazine’s Top Rebrands of 2025 🔥
A list nominated & chosen by designers around the world on the identities that moved them, excited them & made them think this year 🤯 🔽
https://www.transformmagazine.net/articles/2025/transform-readers-rebrand-of-the-year-2025/

07/01/2026

‘The best brands & the most powerful thinkers understand that creativity is a critical force, a survival mechanic, a way out of trouble, threat, frustration & the most valuable & precious tool our industry has’.
Uncommon Co-Founder, Nils Leonard, speaks to Young Ho Choi at Mad Times about the future of the creative industry & our recent campaign with D&AD 💡
Read the full piece here: https://www.madtimes.co.kr/news/articleView.html?idxno=26217

07/01/2026

AOTY 2025 x Breaking & Entering 🚀
A huge thanks to Breaking and Entering’s Geno for selecting the studio as their agency pick of the year.
‘In a world of AI slop, grossness & mass production of assets that are ass - Uncommon is all about strategy & craft.’ Listen to the full episode here 🎙️
https://open.spotify.com/episode1eMLqG6ctcXOP6Hv3wjuyB?si=2WsxDIRnTBCuFeFJNqKKhw&nd=1&dlsi=07d7ff5218904426

31/12/2025

Creative Review x Best Campaigns of 2025 🔥
The Ordinary x The Periodic Fable 🔍🥼
‘A series of clever campaigns & stunts to highlight its commitment to transparency & its rejection of beauty myths. Perhaps the cleverest is The Periodic Fable, a witty critique of the pseudo-science that other brands offer to seduce customers.’ ⏬️
https://www.creativereview.co.uk/the-best-ad-campaigns-of-the-year-2025/

30/12/2025

Hiscox Insurance’s latest campaign - Collections - is The Drum’s Ad of The Day 🚀
‘The work puts a spotlight on the kinds of things standard home insurance often overlooks. Told through long-copy press ads, each ex*****on centers on a single treasured item, from fine wine to heirloom jewellery & the story that makes it irreplaceable.’
Read the full article by The Drum’s Amy Houston 🔽 https://www.thedrum.com/news/ad-of-the-day-hiscox-s-press-series-tells-the-stories-behind-irreplaceable-possessions

30/12/2025

Clash Royale Global Marketing Lead, Gabriel Caramelo shares his thoughts with Muse By Clios on Uncommon Stockholm’s latest campaign - ‘Heroes’ 🔽
‘This project is the result of deep trust between Clash Royale, Uncommon & every production partner involved. Inviting seven directors to reinterpret our world in their own way felt like a risk, but it’s exactly the kind we’re willing to take.’ 👀

Forget the Energizer Bunny. This fight scene for Clash Royale keeps going and going and going. From Uncommon Stockholm, "Hero" is a never-ending fight scene with footage from seven different directors. Each production company had creative freedom on their own segment and no knowledge of what the oth...

29/12/2025

The Drum x Supercell- Ad of the Day 🚀
‘Each production partner created one scene in their own distinct style, ranging from heavy-metal stop-motion & 80s dark fantasy to 90s toy-commercial energy & a fantasy showdown that culminates in a food fight. Working independently with only character lists, starting points & transitions, they built a continuous, fast-paced fight sequence introducing the four new Heroes.’

29/12/2025

In LBBonline - Little Black Book’s recent article, Pop Goes 2025: Cultural Moments That Defined & Fruitionised This Year. Uncommon PR Director Claire Eden discusses her cultural highlight 💡
‘Authenticity is what won people over in 2025 & Lily Allen’s 'West End Girl' is the cultural moment that proves it.’
https://lbbonline.com/news/culture-defining-moments-2025-sinners-west-end-girl-geese

25/12/2025

Reflections x ✈️
Some festive magic hiding in plain sight 🎄 ✨