Uncommon Creative Studio

Uncommon Creative Studio Uncommon is a creative studio building brands that people in the real world actually wish existed.

Uncommon’s Global Head of Talent Ben Major speaks to Little Black Book book on how freelancers shape creative businesses...
15/09/2026

Uncommon’s Global Head of Talent Ben Major speaks to Little Black Book book on how freelancers shape creative businesses & how it's time to start investing in them 💡
‘The freelancers coming into our businesses today aren't simply filling gaps or covering vacations. They're strategists, creatives, designers, producers & specialists. They're shaping ideas, influencing decisions & defining the quality of the work. If that's true & I think it is - then surely we should care just as much about who they are.’
Read the full piece ➡️ https://lbbonline.com/news/uncommon-talent-freelancers-diversity-creative-careers

A room full of big ideas & their producers. This Wednesday, Emerge is back at Uncommon London. Emerge is an education pl...
15/09/2026

A room full of big ideas & their producers. This Wednesday, Emerge is back at Uncommon London. Emerge is an education platform which exists to break down the barriers into creative careers. With them, we’re hosting decorated & emerging talent across production & visual art.
Featuring our very own Jasmine Jones, Jason Delaveau, Pedro Gundar Da Mota & more.
⏰ 6PM to 9PM
🗓️ Wednesday 16th
🎟️ RSVP https://luma.com/3jek75sd

PRWeek covers our latest work for K18 Hair - The Tumblehair 🧶 ‘On an 84-degree afternoon, New Yorkers gathered around ...
14/09/2026

PRWeek covers our latest work for K18 Hair - The Tumblehair 🧶
‘On an 84-degree afternoon, New Yorkers gathered around an eight-foot tall hairball comprising 167 billion hairs for K18’s Hair Longevity Lab event. Before landing on the cobblestones of Gansevoort Plaza, the Tumblehair gained local news coverage & social media curiosity by tumbling through the streets.’
Read the full piece 🔽 https://www.prweek.com/article/1968751/prweek-about-recap-best-and-hairiest-nyc-brand-experiences-summer

‘An Obsession’ - Bold Bean Co’s first-ever paid media campaign created by Uncommon highlighting fans' commitment to gett...
14/09/2026

‘An Obsession’ - Bold Bean Co’s first-ever paid media campaign created by Uncommon highlighting fans' commitment to getting everything out of the jar. A partnership that began when Bold Bean Co joined Unrest, the B2C impact accelerator where Uncommon is a founding brand partner 🫘
‘I used to think theft was a sin but then my flatmate started buying these.’

‘An Obsession’ - Bold Bean Co’s first-ever paid media campaign created by Uncommon highlighting fans' commitment to gett...
11/09/2026

‘An Obsession’ - Bold Bean Co’s first-ever paid media campaign created by Uncommon highlighting fans' commitment to getting everything out of the jar. A partnership that began when Bold Bean Co joined Unrest, the B2C impact accelerator where Uncommon is a founding brand partner 🫘
‘Only invited them because they said they’d bring Bold Beans.’

Uncommon’s Global Head of Talent Ben Major speaks to Little Black Book on how freelancers shape creative businesses & be...
11/09/2026

Uncommon’s Global Head of Talent Ben Major speaks to Little Black Book on how freelancers shape creative businesses & being a founding partner of Mad Academy. An incredible initiative by Yellowzine - designed to address the barriers to entry & stability for freelancers in the creative industry 💡
Yellowzine founder Aisha Ayoade comments ‘Too often, freelancers are brought in to fill a gap rather than valued for the personal experience & perspective they bring. The work expected of them is measured by output, not the unique input they can contribute.’
Read the full piece ➡️ https://lbbonline.com/news/uncommon-talent-freelancers-diversity-creative-careers

‘An Obsession’ - Bold Bean Co's first-ever paid media campaign created by Uncommon highlighting fans' commitment to gett...
11/09/2026

‘An Obsession’ - Bold Bean Co's first-ever paid media campaign created by Uncommon highlighting fans' commitment to getting everything out of the jar. A partnership that began when Bold Bean Co joined Unrest, the B2C impact accelerator where Uncommon is a founding brand partner 🫘
‘What’s mine is yours unless it’s Bold Beans in which case what’s yours is mine.’

07/09/2026

Uncommon co-founder Nils Leonard sits down with Rory Sutherland on Mail Unleashed by Market Research to discuss the future of creating 💡
‘I think making narrative objects is the future. With a physical, real object there is something inside it in the age of AI where you can feel human endeavor & the commitment to bother doing it.’
Listen to the full episode 🎙️https://open.spotify.com/episode/3aCiZp6Jt51ZJkAjYFKuq2?si=WasoUa2zRYyzuvj00zkeaA

The Ordinary’s Global Brand Director Yasmin O'Neal speaks to The Drum on the strategy behind The Periodic Fable, partner...
04/09/2026

The Ordinary’s Global Brand Director Yasmin O'Neal speaks to The Drum on the strategy behind The Periodic Fable, partnership with Uncommon & pushing category norms 🔥
‘People think that things are reassuringly expensive because of all the misinformation & marketing fluff that’s out in the world. We wanted to address that. It might feel like a misdirect to spend a time talking about buzzwords the industry uses, but what that says about their product speaks volumes, without us having to say it at all. We have to have unexpected messages that people genuinely want to talk about in order to get that reach. This is about being in culture.’
https://www.thedrum.com/news/dance-on-tension-how-the-ordinary-and-uncommon-are-pushing-category-norms

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