Uncommon Creative Studio

31/12/2025

Creative Review x Best Campaigns of 2025 🔥
The Ordinary x The Periodic Fable 🔍🥼
‘A series of clever campaigns & stunts to highlight its commitment to transparency & its rejection of beauty myths. Perhaps the cleverest is The Periodic Fable, a witty critique of the pseudo-science that other brands offer to seduce customers.’ ⏬️
https://www.creativereview.co.uk/the-best-ad-campaigns-of-the-year-2025/

30/12/2025

Hiscox Insurance’s latest campaign - Collections - is The Drum’s Ad of The Day 🚀
‘The work puts a spotlight on the kinds of things standard home insurance often overlooks. Told through long-copy press ads, each ex*****on centers on a single treasured item, from fine wine to heirloom jewellery & the story that makes it irreplaceable.’
Read the full article by The Drum’s Amy Houston 🔽 https://www.thedrum.com/news/ad-of-the-day-hiscox-s-press-series-tells-the-stories-behind-irreplaceable-possessions

30/12/2025

Clash Royale Global Marketing Lead, Gabriel Caramelo shares his thoughts with Muse By Clios on Uncommon Stockholm’s latest campaign - ‘Heroes’ 🔽
‘This project is the result of deep trust between Clash Royale, Uncommon & every production partner involved. Inviting seven directors to reinterpret our world in their own way felt like a risk, but it’s exactly the kind we’re willing to take.’ 👀

Forget the Energizer Bunny. This fight scene for Clash Royale keeps going and going and going. From Uncommon Stockholm, "Hero" is a never-ending fight scene with footage from seven different directors. Each production company had creative freedom on their own segment and no knowledge of what the oth...

29/12/2025

The Drum x Supercell- Ad of the Day 🚀
‘Each production partner created one scene in their own distinct style, ranging from heavy-metal stop-motion & 80s dark fantasy to 90s toy-commercial energy & a fantasy showdown that culminates in a food fight. Working independently with only character lists, starting points & transitions, they built a continuous, fast-paced fight sequence introducing the four new Heroes.’

29/12/2025

In LBBonline - Little Black Book’s recent article, Pop Goes 2025: Cultural Moments That Defined & Fruitionised This Year. Uncommon PR Director Claire Eden discusses her cultural highlight 💡
‘Authenticity is what won people over in 2025 & Lily Allen’s 'West End Girl' is the cultural moment that proves it.’
https://lbbonline.com/news/culture-defining-moments-2025-sinners-west-end-girl-geese

25/12/2025

Reflections x ✈️
Some festive magic hiding in plain sight 🎄 ✨

24/12/2025

Most Contagious 2025 🗣️
Uncommon co-founder Nils Leonard on building a reference point brand through objects with The Ordinary. Unpacking our partnership this year with the skincare brand using radical transparency to call out industry myths, educate customers & redefine value in a competitive market 🔥

23/12/2025

Reflections x British Airways ✈️
Some festive magic hiding in plain sight 🎄 ✨

23/12/2025

System1 announces that JD Sports Where are you going? is in the top five most-watched Christmas films on YouTube this year 🚀🧨
A global documentary shot entirely by 286 young people on phones in a poignant snapshot of youth through their eyes, on their terms & in their own style ⏩️

23/12/2025

Our latest work from the Uncommon Stockholm studio for Supercell’s Clash of Clans aims to stop people logging off for the holidays.
To keep players engaged during the festive season, the campaign encouraged players to call out Clan mates who were skipping Clan Games and winding down for the holidays. We then paid them a little visit. By a choir of angry carolling Barbarians reminding them of their duties.
Happy Clashmas 🎁

23/12/2025

The next iteration of our Instagram x ‘ANYWAY’ campaign ft. Fred Again 🎶🔥
Fred Again & Ezra Collective’s Femi Koleoso sit down in London for an in-depth chat with a group of young musicians to talk vulnerability, nurturing your resilience & the never-ending pursuit of making.