Primary Talent International

Primary Talent International Contacting Primary Talent International. Enquiries re: artist booking / A&R cannot made through this

Primary Talent International was formed in 1990 as the result of a merger between two existing agencies - Station Agency and World Service. The result was to produce one of the foremost contemporary music booking agencies in Europe. Primary was established on the basis that being a big agency, far from being a problem, could be a real benefit to everyone as long as the ratio of individual agents r

emained unchanged and the personal style of working - for which UK agencies are famous - was not only maintained but increased. Since the very beginning, Primary has prided itself on the wide and ever increasing spectrum of musical styles and nationalities that its roster encompasses. It has a deserved reputation around the world not only for the quality of its artists but also for setting high standards of technical output and innovation.

Welcoming to the roster...Absolute LiltA new signing with Sally Dunstone
19/03/2026

Welcoming to the roster...

Absolute Lilt

A new signing with Sally Dunstone

Welcoming to the roster...AK SPORTSA new signing with Laetitia Descouens and Simon Clarkson
16/02/2026

Welcoming to the roster...
AK SPORTS

A new signing with Laetitia Descouens and Simon Clarkson

The Cure finally win their first ever Grammy Award(s)!!!!!!The CureBest Alternative Music Performance – “Alone” Best Alt...
02/02/2026

The Cure finally win their first ever Grammy Award(s)!!!!!!
The Cure
Best Alternative Music Performance – “Alone”
Best Alternative Music Album – Songs Of A Lost World

Welcoming to the roster...BSEARLA new signing with Jack Herron
27/01/2026

Welcoming to the roster...
BSEARL

A new signing with Jack Herron

Welcoming to the roster BengaA new signing with Simon Clarkson
22/01/2026

Welcoming to the roster Benga

A new signing with Simon Clarkson

Congratulations to Wolf Alice on their BRIT Awards nominations for Album of the Year, Group of the Year and Alternative/...
22/01/2026

Congratulations to Wolf Alice on their BRIT Awards nominations for Album of the Year, Group of the Year and Alternative/Rock Act!

Welcoming to the roster CeeboA new signing with Dotun Bolaji
02/12/2025

Welcoming to the roster Ceebo

A new signing with Dotun Bolaji

Welcoming to the roster ANNAA new signing with Martje Kremers
24/11/2025

Welcoming to the roster ANNA

A new signing with Martje Kremers

Welcoming Culture Wars to the rosterA new signing with Matt Bates
17/11/2025

Welcoming Culture Wars to the roster

A new signing with Matt Bates

Welcoming Pozzy to the roster.A new signing with Jack Herron and Dotun Bolaji
15/10/2025

Welcoming Pozzy to the roster.

A new signing with Jack Herron and Dotun Bolaji

Welcoming Gray to the rosterA new signing with Francesco Caccamo
08/10/2025

Welcoming Gray to the roster
A new signing with Francesco Caccamo

Address

The Primary Building. 10-11 Jockey's Fields
London
WC1R4BN

Opening Hours

Monday 10am - 6pm
Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 6pm

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