Primary Talent International

Primary Talent International Contacting Primary Talent International. Enquiries re: artist booking / A&R cannot made through this

Primary Talent International was formed in 1990 as the result of a merger between two existing agencies - Station Agency and World Service. The result was to produce one of the foremost contemporary music booking agencies in Europe. Primary was established on the basis that being a big agency, far from being a problem, could be a real benefit to everyone as long as the ratio of individual agents r

emained unchanged and the personal style of working - for which UK agencies are famous - was not only maintained but increased. Since the very beginning, Primary has prided itself on the wide and ever increasing spectrum of musical styles and nationalities that its roster encompasses. It has a deserved reputation around the world not only for the quality of its artists but also for setting high standards of technical output and innovation.

Welcoming Gray to the rosterA new signing with Francesco Caccamo
08/10/2025

Welcoming Gray to the roster
A new signing with Francesco Caccamo

Welcoming to the rosterA new signing with Simon Clarkson
30/09/2025

Welcoming to the roster
A new signing with Simon Clarkson

Welcoming Mother Soki to the rosterA new signing with Matt Pickering-Copley
30/09/2025

Welcoming Mother Soki to the roster
A new signing with Matt Pickering-Copley

Welcoming Heathers to the rosterA new signing with Matt Pickering-Copley
25/09/2025

Welcoming Heathers to the roster
A new signing with Matt Pickering-Copley

Welcoming to the roster Algernon CadwalladerA new signing with Matt Pickering-Copley
03/09/2025

Welcoming to the roster Algernon Cadwallader
A new signing with Matt Pickering-Copley

Welcoming Circadian to the rosterA new signing with Francesco Caccamo
19/08/2025

Welcoming Circadian to the roster
A new signing with Francesco Caccamo

Welcoming The Snuts to the rosterA new signing with Matt Bates
18/08/2025

Welcoming The Snuts to the roster
A new signing with Matt Bates

Welcoming Girl Tones to the roster A new signing with Matt Bates
06/08/2025

Welcoming Girl Tones to the roster
A new signing with Matt Bates

Welcoming ANNIX to the rosterA new signing with Francesco Caccamo
06/08/2025

Welcoming ANNIX to the roster
A new signing with Francesco Caccamo

Welcoming BIIRD to the rosterA new signing with Sally Dunstone
23/07/2025

Welcoming BIIRD to the roster
A new signing with Sally Dunstone

Welcoming Fishbone to the rosterA new signing with Ed Sellers
21/07/2025

Welcoming Fishbone to the roster
A new signing with Ed Sellers

Welcoming Miss Kaninna to the rosterA new signing with Sally Dunstone and Ed Sellers
21/07/2025

Welcoming Miss Kaninna to the roster
A new signing with Sally Dunstone and Ed Sellers

Address

The Primary Building. 10-11 Jockey's Fields
London
WC1R4BN

Opening Hours

Monday 10am - 6pm
Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 6pm

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Our Story

Primary Talent International is an international live music booking agency, with one of the finest rosters of contemporary live bands, artists & DJs in Europe.