29/09/2026
In the early days of Herb Lester, we published a guide to 1960s London called Wish You Were There, designed by Peder Bernhardt.
The Tokyo streetwear label A Bathing Ape came across it and liked it so much they wanted one of their own. So we redrew it to fit a cotton square, which they printed and packaged as a promotional handkerchief.
Both the guide and the handkerchief map the West End’s boutiques, clubs and bars, but the handkerchief has one key addition: the BAPE Store on Upper James Street.
Wish You Were There has been out of print for years, and the handkerchief was never on general sale, but we thought you might like to see it anyway. It’s also a reminder that we make things for clients too.