
14/09/2025
Balms and glazes have taken over lip make-up in 2025 with glossy, hydrating formulas and ever-expanding ranges of playful shades and flavours. But possibly the most unexpected trend to surface amid the lip balm craze is a certain style of applicator: the ‘doughnut’ tip.
Made of silicone and thermoplastic polyurethane (TPU), and shaped like a little ring, or doughnut, these applicator tips are bouncy, squishy and offer a cushion-like touch which hugs the lips as the balm is applied, and offers ASMR-worthy appeal.
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✍️ Jo Allen