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Monday 9am - 6pm Tuesday 9am - 6pm Wednesday 9am - 6pm Thursday 9am - 6pm Friday 9am - 6pm

Insanity HQ

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Insanity HQ

Insanity is a forward thinking global entertainment company and talent is at the heart of our business.

We are dedicated to the careers of each of our clients and adopt a 360 degree approach to management across the music, broadcast, and sport industries

10/09/2026

Louise Thompson new edit with Nobody's Child has officially launched!
Shop it now at Nobody’s Child and Marks & Spencer 🛍️ 🙌 M&S

04/09/2026

Maya Jama for The Gentlemen Season 2 Premiere. S2 is now streaming on Netflix UK & Ireland

27/08/2026

The Gentleman is back for Season 2 featuring Maya Jama 👀 Only on Netflix UK & Ireland September 3rd!

16/06/2026

We are delighted to welcome Lucy Gulliver into the newly created role of Group Partnerships Director.

Lucy will lead Insanity’s partnerships team, working with brands to develop branded content series and long-term commercial partnerships across the group’s full roster and divisions, spanning Talent, Partnerships, Production and Records.

In the new role, Gulliver will lead Insanity’s partnerships team, working with brands to develop branded content series and authentic commercial partnerships across Insanity’s entire roster of talent, spanning broadcast, social, music, sport, comedy and entertainment.

Known for building and nurturing strong, enduring relationships with brands and partners, she spent 11 years at Channel 4. Highlights for Lucy include the game-changing Black to Front project, which won the Grand Prix at the Media Week Awards, and key partnerships for PepsiCo, Allwyn, Vauxhall and Virgin Atlantic, leveraging Channel 4 programming & talent to connect brands with cultural conversations.

Andy Varley, Founder & CEO, Insanity, says: “Brand partnerships are no longer just an add on to a talent’s career. For many of the most exciting creatives within broadcasting, social, music, sport and entertainment, they are becoming a central part of how their businesses grow.

“The market is moving quickly. Brands want talent who can deliver credibility, content, cultural relevance and distribution, not just visibility. Lucy understands that from both sides: the discipline of major broadcast partnerships and the pace of the new talent-led economy. Her appointment is a statement of intent for Insanity as we continue to grow across management, music, production and partnerships.”

Lucy Gulliver says: “The best partnerships I’ve worked on have always done more than place a brand next to talent or content. They have created something audiences actually want to watch, share or be part of. The key to success for brands now is creating relationship depth, not just reach.”

03/06/2026

We are delighted to welcome four new colleagues and a number of exciting new clients to Insanity!

Grace O’Leary joins as Senior Talent Manager and has started building an exciting roster of entertainment and creator clients including Pandora Sykes, Hasan Semay (Big Has), Freddie Garland and Justin Tsang (JustinTheDustbin).

Lucy Chesterman also joins as a Senior Talent Manager specialising in comedy and has signed Farrel Heggarty, Lee Peart, Adam Kelly (2BigLugs) and Daisy Doris May.

Zach Brown joins as a Senior Talent Manager specialising in gaming across TV, film, and social media. Zach has signed Frankie Ward, Leah Alexandra, Koji and Emma Nicole.

Hannah Thomas Davies has joined as a Talent Manager and has signed Chris Lloyd, Finn Tonry, Shani Dhanda and Rhys Doing Things.

Andy Varley, Founder & CEO, Insanity says: “Grace, Lucy, Zach and Hannah join Insanity with significant experience gained at some of the UK’s leading talent agencies, and we are delighted to welcome them to the business. They each bring strong industry knowledge, excellent relationships and a clear understanding of what it takes to build impactful and long-term careers.

At Insanity, we have always believed that great people are at the heart of great businesses. These appointments are another important step in our continued growth, and reflect both the momentum of the company and our ambition to attract the very best talent, both in front of and behind the camera.”

📸: Joe Magowan

12/05/2026

An evening at

28/04/2026

Delighted to welcome Frankie Ward - to the Insanity Roster

Frankie is an exciting and trusted voice in the Gaming and Esports Industry. She has hosted esports events around the globe for titles inluding Counter-Strike, League of Legends, VALORANT, Call of Duty, Dota 2, Brawl Stars and Fortnite. For her work in esports she has won the Women in Games Presenter of the Year Award, three UK Esports Awards and has been nominated three times for Host of the Year at the Esports Awards.

Previously, Frankie was the expert commentator for the revival of the cult Channel 4 show GamesMaster as well as hosting the BAFTA Game Awards in 2023.

We’re so excited to be working with Frankie! 🔥

23/04/2026

The Devil Wears Prada 2❤️

17/04/2026

.m hosted her very own Holi event with 💄✨

07/04/2026

Meet the children of Insanity👶🥹

Address

9 Derry Street
London
W85HY

Opening Hours

Monday	9am - 6pm
Tuesday	9am - 6pm
Wednesday	9am - 6pm
Thursday	9am - 6pm
Friday	9am - 6pm

Website

http://www.insanitygroup.com/

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