ICP ICP helps global companies achieve a frictionless flow of content through all their systems and channels.

Modern businesses understand the necessity of putting an increasingly informed and selective customer at the centre of the way they think and operate. ICP delivers a customer-centric alignment through the orchestration of people, workflows, technology, and data, enabling our clients to achieve their business goals. From creative operations and production, to technology selection, implementation an

d adoption, to content creation strategy and planning, ICP’s 200+ employees are bringing order and effectiveness to the way businesses, their brands and products maintain their relevance and efficacy in every major market around the globe. ICP is your marketing operations in perfect harmony.

Who should own PIM/PXM? It depends. But one thing is certain—without cross-team collaboration, long-term success is at r...
21/02/2025

Who should own PIM/PXM? It depends. But one thing is certain—without cross-team collaboration, long-term success is at risk.

In our new whitepaper, El Gawly explores the challenges of PIM/PXM ownership and how teams can work together for better adoption and results.
Read it here: https://bit.ly/4hP8sOh

20/02/2025

What’s driving investment in creative automation today? Jeremy Wintroub shares key factors shaping the shift—from evolving campaign demands to industry-wide challenges.
Tap into his insights and explore the full conversation with our webinar "The Age of Creative Automation". Watch it here: https://bit.ly/417ATjx

🎉 We’re excited to launch our Creative Operations Maturity Assessment today!For Creative Operations to truly scale, team...
12/02/2025

🎉 We’re excited to launch our Creative Operations Maturity Assessment today!

For Creative Operations to truly scale, teams need the right people, processes, technology, and data to streamline workflows, enhance collaboration, and maximise creative impact. But where does your organisation stand today?

Take ICP’s free, interactive assessment to evaluate your Creative Operations maturity and uncover actionable insights to optimise your content creation, approval, and distribution processes. In just 15-20 minutes, you’ll receive a personalised report to help you scale creative output and drive efficiency.

Take the assessment: https://bit.ly/4jS7vGs

03/02/2025

Making decisions about taxonomy can feel overwhelming—but it doesn’t have to.

In this clip from our webinar, Mary Katherine Barnes and Tom Sloan share how to overcome uncertainty with clear protocols—whether through committees, brainstorming, or a trusted circle of experts. Nothing is set in stone; taxonomy evolves, and so should your approach. ICP provides expert validation to help teams move forward with confidence.

📺 Watch the full webinar for more insights: https://bit.ly/4aKItor

29/01/2025

How do you get buy-in and keep users engaged in defining and managing data?

In this short clip from our webinar, Bridget Jeffs shares strategies for ensuring stakeholders understand their role and stay actively involved in shaping taxonomies, data models, and schemas that truly work for your organisation.

📌 Watch the full webinar for more insights: https://bit.ly/40DWQGs

21/01/2025

💡 What can go wrong when building data systems?
Bridget Jeffs shares insights into common challenges, including lack of user engagement, fear of ownership, and missed opportunities for optimisation.
📌 Watch the full webinar to learn how to avoid these pitfalls and create scalable, user-centric systems: https://bit.ly/3EdWbUy

Empower your teams, transform your DAM. In this blog, Tom Sloan shares 3 people-centric strategies to ensure successful ...
15/01/2025

Empower your teams, transform your DAM.
In this blog, Tom Sloan shares 3 people-centric strategies to ensure successful DAM adoption. From tailored training to proactive support, discover how a user-focused approach drives engagement, builds trust, and unlocks long-term value for your organisation.
📌 Read the blog: https://bit.ly/42brCsI

14/01/2025

🔍 So what exactly is taxonomy? And where do data models fit in?
Mary Katherine Barnes breaks it down in this clip from our webinar "Defining Data: Mastering Taxonomy, Models and Schema".

📌 Catch the complete session here to learn more: https://bit.ly/4j82yZT

Processes get you part of the way—but people take DAM success to the next level.In his latest blog, Tom Sloan explains w...
08/01/2025

Processes get you part of the way—but people take DAM success to the next level.
In his latest blog, Tom Sloan explains why prioritising users' needs, motivations, and experiences creates smoother adoption and long-term value.

It isn’t just about tools—it’s about trust, engagement, and making DAM a solution your teams want to use.

🔗 Read the blog here: https://bit.ly/406y3KT

Take a look at our latest blog by Tom Sloan, where he explores the Human Quotient—the often-overlooked factor that deter...
17/12/2024

Take a look at our latest blog by Tom Sloan, where he explores the Human Quotient—the often-overlooked factor that determines whether DAM adoption succeeds or falls flat. From understanding user needs to fostering trust, Tom shares how a people-first approach transforms DAM implementation into a success story.

🔗 Read the blog and discover how to put your people at the centre of DAM adoption: https://bit.ly/3ZYaGVh

🚨 Happening Today!Join our webinar "Transforming Content Operations with Data & Automation" with Bal Bhachu at 4PM GMT a...
12/12/2024

🚨 Happening Today!
Join our webinar "Transforming Content Operations with Data & Automation" with Bal Bhachu at 4PM GMT and discover how to overcome silos, boost efficiency, and future-proof your workflows.
It’s not too late—secure your spot now: https://bit.ly/4iA2Acm

Don't miss today's Content Conversation with Tenovos at 4PM GMT "Compliant Content Creation at Scale". Tom Sloan, Jaspre...
05/12/2024

Don't miss today's Content Conversation with Tenovos at 4PM GMT "Compliant Content Creation at Scale". Tom Sloan, Jaspreet Lamba and Amanda Spence will delve into how DAM transforms MLR processes into efficient, scalable workflows for compliant content creation.
Expect insights on:
- What makes today's current systems fall short?
- What makes a DAM innovative and indispensable to today's content supply chain?
- Where to start when looking to understand how DAM can enable & empower the content supply chain?
Register now: https://bit.ly/3Bb2kQv

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