02/11/2023
Bijou called on Linassi+Co to create a strong brand identity to reflect its commitment to contemporary design as it takes its first steps on the high street.
A crucial part of this process was the design of a simple and elegant logotype to reflect Bijou’s Scandinavian influence. The raised glyphs call to mind the Swedish umlaut, which adds an element of sophistication while retaining the Nordic simplicity.
The versatility of Bijou’s logo is evident in its stacked version, symbolising the thoughtful arrangement of its products in store. It also embodies the brand’s aspiration to introduce Nordic design principles to the high street.