Areté Editions

Areté Editions Fine Press Limited Edition publisher. We make extraordinary, beautifully handmade, illustrated books Our aim is to make books to our full potential.

In ancient Greece areté was the notion of excellence of any kind. It was bound up with the act of living to one’s full potential and it is the root of the English word art. Areté Editions was started in 2020 when publisher, film maker and writer Marcelo Anciano met letterpress printer Phil Abel. Marcelo: ‘I had suggested to the artist Gary Gianni that we work on another book together, just for us,

and find a story that he felt he could doodle with and that I could design. He chose a short story by Neil Gaiman. After the project became a book, I asked Neil if we could publish it and he was graciously enthusiastic.
‘I was originally going to do the book with an established publisher, and also I was going to produce, for myself and Gary, twenty-six lettered copies that I wanted to have handmade. I found Phil’s Hand & Eye Editions online and when he saw the project he suggested we typeset the whole edition in hot metal, make relief plates for the illustrations and print it all letterpress.
‘Areté Editions was born.’

The Roman and the Numbered edition of Brave New World has now SOLD OUT! 🥰 Thank you to all who have supported the Press,...
07/06/2025

The Roman and the Numbered edition of Brave New World has now SOLD OUT! 🥰 Thank you to all who have supported the Press, we are all so grateful for your patronage and enabling us to continue to create lovely books. Thank you.

Brave New world by Aldous Huxley. Only 9 copies left! Once they have gone this unique edition, the first letterpress Fin...
07/06/2025

Brave New world by Aldous Huxley. Only 9 copies left! Once they have gone this unique edition, the first letterpress Fine Press edition for fifty years, will not be reproduced. 9 copies left!

Wow. Thank you everyone! We are so pleased and humbled by the reaction to Brave New World. Only 29 numbered left then it...
01/06/2025

Wow. Thank you everyone! We are so pleased and humbled by the reaction to Brave New World. Only 29 numbered left then it’s gone! We’re planning on getting the books out in the winter this year and into your hands before the holidays! Thank you all again so much.

Arete Editions store

The store is now open!https://www.arete-editions.com/store/ You can now buy Brave New World as a Fine Press illustrated ...
31/05/2025

The store is now open!

https://www.arete-editions.com/store/

You can now buy Brave New World as a Fine Press illustrated book from Arete Editions

Brave New World by Aldous Huxley is one of the most important novels of the 20th century and has not had a Fine Press edition for over fifty years.

"A masterpiece. . . . One of the most prophetic dystopian works." --Wall Street Journal
"A genius [who] who spent his life decrying the onward march of the Machine" -The New Yorker
“Brave New World, Aldous Huxley’s masterpiece, has enthralled millions of readers, and retains its urgent relevance to this day as both a warning to be heeded as we head into tomorrow and as a thought-provoking, satisfying work of literature.” - Harper Collins

In late 1931 Huxley began work on what is now widely considered to be one of the Western canon's most important novels. Published in 1932. Brave New World is an astonishingly prescient novel, foretelling advances in areas that were as much as a half-century away.

‘Set in London in 2540, the 7th century After Ford, Brave New World presents a future in which the social and economic divide between the haves and the have nots is legally enforced and discontent is quelled by advertising, medication, s*x and entertainment.’ -Aldous Huxley Biography.com.

We have, for the last three years, been working with one of the pioneers of the ‘Pop Art’ movement of the ‘60’s; Allen Jones. Known for his brightly coloured paintings, prints and, sometimes infamous, sculptures, he is one of the last living artists from that time.

He has made twenty-nine colour illustrations, four of which are double-page and one quad-page; all five will be tabbed in to open without a stitched gutter. There are also twenty-four black-and-white drawings in pen and ink.

There is an episode in the novel where two of the main characters leave civilisation as they know it. He has marked it with a twelve-page section consisting solely of die-cut, colour images that carry the viewer along with them. Concentrating on the human relationships and the characters in his own unique voice, Allen Jones has managed to find a vision of the book not explored before. We feel he has created an extraordinary book.

Public pre-sale of Brave New World starts tomorrow!The pre-sale of Brave New World for non-Patrons will start tomorrow, ...
30/05/2025

Public pre-sale of Brave New World starts tomorrow!

The pre-sale of Brave New World for non-Patrons will start tomorrow, 31 May, at 5pm UK time in our store, https://www.arete-editions.com/store/

Brave New World will be available for pre-order in two states, Roman and Numbered.

The limitation of the Roman Edition will be thirty copies. Twenty-five of them are reserved for Patron's Rights holders, and five will be available for non-Patrons tomorrow. All purchases of the Roman Edition in the public pre-sale will confer Patron's Rights and there will be 30 rights holders for all our future first-tier publications.

The limitation of the Numbered Edition will be 225 copies. 139 of them are reserved for holders of Patron's Rights, and 86 will be available for non-Patrons tomorrow. The first eleven purchases of the Numbered Edition will confer Patron's Rights, and there will be 150 rights holders for all our future second-tier publications.

Arete Editions store

Last chance! Final 24 hours!Time is nearly up for you to secure your Patron's Rights to Areté publications.Patron pre-or...
29/05/2025

Last chance! Final 24 hours!

Time is nearly up for you to secure your Patron's Rights to Areté publications.

Patron pre-orders for Brave New World end tomorrow, 30 May, at 5pm UK time. Last 24 hours before the rights for patrons finish.

At present, Brave New World will be published in two states, Roman and Numbered. The size of both will be announced afte...
28/05/2025

At present, Brave New World will be published in two states, Roman and Numbered. The size of both will be announced after registration for Patron's Rights.

Time is nearly out for your chance to register as an Arete patron rights holder!

Can we remind you that Patron rights pre-orders for Brave New World ends 30 May, at 5pm UK time. If you would like to keep your Patron's Rights, your order for Brave New World is required by then.

Otherwise! Public sales of the remaining editions will open 5pm UK time on 31 May.

25/05/2025

Allen Jones wanted to mark the transition between the World State to a Savage Reservation in New Mexico visually. He came up with this section of prints with cutouts so when you turned the page it revealed the journey from one society to another! The idea of seeing this inside the book blew us all away. The movie cannot reproduce the extraordinary experience that the prints enhance of leaving the modern world to the ‘primitive’ society that the protagonists enter. It offered the reader a real visual transition from one world to another. These are the prototype prints.

In the novel Brave New World we are introduced to the main protagonists, to Lenina Crowne, a hatchery worker, who is popular and s*xually desirable and Bernard Marx, a psychologist, who is not. Bernard takes a holiday with Lenina in which the two observe natural-born people, disease, the ageing process, other languages, and religious lifestyles for the first time. The culture of the village folk resembles the contemporary Native American groups of the region, descendants of the Anasazi, including the Puebloan peoples of Hopi and Zuni. This precipitates the crisis amongst both the protagonists and the ‘Brave New World’.

This is a shaky video! But hopefully will give you an idea of what will be an extraordinary section within all editions of the book.

This is a reminder to anyone who registered their interest in our new Patron’s Rights system that the opportunity to secure your copy of Brave New World along with Patron’s Rights will end on Saturday the 31st of May at 5pm (UK time).

After this time, copies will only be available during a public sale. Please check your inbox and spam folders for the email. If you think you should have received this email but have not, please contact us and we will send the information out again. Thank you!

We have done an interview with Zach Harney from the fantastic resource web friends of Fine Press about our upcoming book...
20/05/2025

We have done an interview with Zach Harney from the fantastic resource web friends of Fine Press about our upcoming book Brave New World by Aldous Huxley; The Collectible Book Vault and The Fine Print!

We have the pleasure of discussing a truly remarkable project that has been in the works for a couple of years now: a fine press edition of Brave New World—Aldous Huxley’s iconic dystopian novel. This edition not only preserves Huxley’s haunting vision of the future but elevates it through the...

Thank you all that have purchased our previous books! We are massively grateful to you and those that have registered as...
19/05/2025

Thank you all that have purchased our previous books! We are massively grateful to you and those that have registered as a Patron to our press; your support makes our continued work possible. We're very pleased to announce that we have 35 first-tier and 188 second-tier registrations. We'll announce the final numbers of Patrons of both editions after the Patrons' pre-order closes at 5pm UK time on Friday 30 May.

Thank you!! We are humbled.

Brave New World will be published in two states, Roman and Numbered. The limitation will be announced after registration...
16/05/2025

Brave New World will be published in two states, Roman and Numbered. The limitation will be announced after registration for Patron's Rights closes on 18 May. We are also working on a spectacular Artist's Edition that will be available later.

The Roman Edition will be signed by Allen Jones with text letterpress printed in two colours on Liber Charta 170 gsm by Phil Abel and Robert Hetherington at Hand & Eye Editions. Images will be printed by Hand & Eye and Empress Litho. It will have 302 pages, 230 x 170 mm. Binding by Richard Tong at Ludlow Bookbinders.

It will be half-bradel bound in dark orange and yellow goatskin with Allen’s artwork foil-blocked on the front board in five passes and accompanied by a cloth-covered, foil-blocked portfolio of five signed prints.

Book and portfolio will be housed in a solander box full-bound in navy-blue goatskin and foil-blocked in two passes on the front board. Its trays are covered with Colorado book cloth and lined with Suedel.

The price of the Roman Edition will be £2250.00 plus shipping. It will be available to Areté Patrons for pre-order from 5pm UK time on 19 May, and for general pre-sale from 5pm UK time on 31 May.

When we asked Allen Jones to work on Brave New World, he was intrigued. During his long and distinguished career, he had never before combined his imagery with a work of fiction. As one of the high points of twentieth-century English literature it is an appropriate subject for an artist of his stature.

Allen has a lifetime's experience of drawing, painting, sculpture and print-making. For this project, he brought the layering techniques of his screenprints to digital print-making. This too is a first for him, and he has been working with Leslie Gerry to make his vision ready for printing. He has made twenty-nine colour illustrations, four of which are double-page and one quad-page; all five will be tabbed in to open without a stitched gutter. There are also twenty-four black-and-white drawings in pen and ink.

There is a twelve-page section consisting solely of die-cut, colour images that carry the viewer along with them through to the mesa from the Brave New World.

When we asked Allen Jones to work on Brave New World, he was intrigued. During his long and distinguished career, he had...
11/05/2025

When we asked Allen Jones to work on Brave New World, he was intrigued. During his long and distinguished career, he had never before combined his imagery with a work of fiction. The book’s standing as one of the high points of twentieth-century English literature makes it an appropriate subject for an artist of his stature.

Allen has a lifetime's experience of drawing, painting, sculpture and print-making. For this project, he brought the layering techniques of his screenprints to digital print-making. This too is a first for him, and he has been working with Leslie Gerry to make his vision ready for printing. He has made twenty-nine colour illustrations, four of which are double-page and one quad-page; all five will be tabbed in to open without a stitched gutter. There are also twenty-four black-and-white drawings in pen and ink.

There is an episode in the novel where two of the main characters leave civilisation as they know it. He has marked it with a twelve-page section consisting solely of die-cut, colour images that carry the viewer along with them.

The bindings have occupied Allen and Richard Tong. Rich says of them “Allen has provided a huge number of paintings and drawings for this edition, many of them very bright and colourful, and it has been my job to try and create bindings that work in harmony. This will be a very cool book and one that is extremely rich with artwork.”

The Numbered Edition will be signed by Allen Jones and the text printed letterpress in two colours on Mohawk Superfine 148 gsm paper by Phil Abel and Robert Hetherington at Hand & Eye Editions. The images will be printed by Hand & Eye and Empress Litho. It will have 302 pages, 230 x 170 mm. Binding will be by Richard Tong at Ludlow Bookbinders.

It will be full bound in white goatskin with Allen’s artwork printed with UV-cured ink and foil-blocked. The book will be housed in a solander box covered with two-tone dark red Dubletta cloth and lined with white Suedel.

The price of the Numbered Edition will be £530.00 exclusive of shipping. It will be available to Areté Patrons for pre-order from 5pm UK time on 19 May, and for general pre-sale from 5pm UK time on 31 May.

Address

12 Pinchin Street
London
E11SA

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+442074889800

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