16/06/2025
Sky Sports’ campaign for the 2025 Lions Series draws from Indigenous Australian art and storytelling, with an identity that is bold, layered and culturally grounded.
We were honoured to be asked to compose the titles music for this prestigious sporting event - a rhythm driven score that mirrors the strength and pulse of the visuals. To shape the sound, we collaborated with Indigenous artist Matthew Doyle, who recorded didgeridoo, clapsticks and boomerangs - traditional instruments that bring authenticity and depth to the music.
See a behind the scenes look here, and catch the full titles sequence on Sky from 28 June.
Read more: 🔗 https://lbbonline.com/news/sky-roars-into-lions-tour-with-striking-first-nations-rebrand-powered-by-indigenous-art
Managing director: Simon Buglione
Group exec creative director: Ceri Sampson
Creative director: Harry Ward
Design director: Danny Yeomans
Senior designer: Emma Knudsen
Designer: Joel Vaughan, Grace Gray
Creative: Shakera Talla Gregory
Indigenous artist: Konstantina
Director of production: Sophie Brooks
Exec producer: Sofie Leale
Senior producer: Nick Mason, Nicky Chauhan
Producer: Ellie MacDonald
Creative director, innovation: Jason Landau
Senior real time designer: Phil Madge, Chris Atherton
Composer: Dave Connolly
Indigenous musician: Matthew Doyle
Absolute post sound designer: Ian Hargest
Absolute post producer: Sian Hagan
C&TV exec creative director: Steve Waugh
C&TV design director: Danny Boyle
C&TV VFX artists: Julian Samos, Chris Welsby
C&TV exec producer: Alannah Currie
C&TV producer: Thom G
Director, multi-sports: Helen Falkus
Director of creative output: Ben Wickham
Exec director, Sky Sports: Steve Smith
Managing director, Sky Sports: Jonathan Li