Music Ally

Music Ally Music industry consultancy covering digital music marketing and strategy. Sign up for a free trial of our publication service today!

At Music Ally we love music, and we love tech. We believe that these worlds should not be battling each other and so our mission for the past ten years has remained the same: to explore ways that the two worlds can work profitably together. We don’t believe the old industry will ever return – and that’s not a bad thing. We want to help reshape the music business so that it’s fit for purpose in the

digital age, representing the new breed of empowered artists and managers, helping build sustainable careers in a fairer system. We also work with savvy labels and new digital music platforms which together will be changing the way we connect with the music we love. Our clients are across the music and technology sectors, and include all of the major labels, music publishers and collecting societies, music platforms like Spotify and Deezer, and the tech giants like Google and Microsoft. We provide information on the new music business. We also enable companies to understand the landscape through training in various forms of digital marketing. We provide bespoke research, and also help companies spot opportunities through specialist consulting. And we work with global events and also put together our own focused networking events. To find out how Music Ally can help your business, contact us now.

Jorja Smith’s label FAMM has publicly criticised the team behind AI-assisted track ‘I Run’, accusing them of using her v...
02/12/2025

Jorja Smith’s label FAMM has publicly criticised the team behind AI-assisted track ‘I Run’, accusing them of using her voice, likeness and even her name without permission. The label says both versions of the track infringe on Jorja’s rights, and that the AI vocals were likely trained on her catalogue.

The dispute has escalated quickly - 📲 Read the full story on Music Ally

Who will you meet at the most impactful music business conference of 2026?✨Music Ally Connect brings together labels, pu...
02/12/2025

Who will you meet at the most impactful music business conference of 2026?✨

Music Ally Connect brings together labels, publishers, managers, platforms and startups looking for practical next steps and real networking opportunities.

Check out the full agenda and get your tickets via our website - link in bio.

👇 Comment your current role and what you want to solve at Connect!

If you work in music marketing - don’t miss this ✨ Our most anticipated report of the year is out: Music Marketing Campa...
28/11/2025

If you work in music marketing - don’t miss this ✨

Our most anticipated report of the year is out: Music Marketing Campaigns of the Year. Packed with case studies, strategy and insights from the best campaigns of 2025.

Download it for free from our website 🔗

What innovations will shape the music industry in 2026? 🚀 Join us at Connect 2026 for the Inspiring Innovation panel. We...
28/11/2025

What innovations will shape the music industry in 2026? 🚀

Join us at Connect 2026 for the Inspiring Innovation panel. We’ll explore how to move from ideas to action, what tech is worth investing in, and which new skills and partnerships the industry needs next.

💡Featuring:
Elle Todd (Reed Smith) - digital & emerging tech expert
Emily Ingram ( ) - innovation & rights management
Emma Cooper ( ) - connecting tech + creative industries
Lee Martin - strategy and innovation leader
Christine Osazuwa ( ) - data + industry innovation specialist

Secure your ticket via the link in bio 🎟

“Alibi” is reinvented in India 🇮🇳✨Jonita Gandhi + Rusha & Blizza join the global hit for a remix blending Indian instrum...
27/11/2025

“Alibi” is reinvented in India 🇮🇳✨

Jonita Gandhi + Rusha & Blizza join the global hit for a remix blending Indian instruments with electronic production.

Sign up to our FREE newsletter for South Asian music insights, link in bio 🔗

We’re excited to announce that Music Ally Connect 2026 is happening at a brand new venue – The Brewery, London! ✨Join us...
26/11/2025

We’re excited to announce that Music Ally Connect 2026 is happening at a brand new venue – The Brewery, London! ✨

Join us on 22–23 January 2026 for a two-day conference bringing together industry leaders to discuss the key issues shaping the future of the music business.

👉 See the full agenda, venue details and get you ticket on our website (link in bio)

How are worlds colliding between playlists and playthroughs? Join us for Music Ally Connect 2026 as we explore Music & G...
24/11/2025

How are worlds colliding between playlists and playthroughs? Join us for Music Ally Connect 2026 as we explore Music & Gaming supported by PRS for Music:

Gaming’s cultural + commercial power in 2026
Evolving music-game partnerships
Why gaming is the next frontier for music discovery
What music can learn from gaming - superfans, GenAI & more

💬 Chair: (CrossBorderWorks)
🎙 Speakers: Dr Jo Twist ( ), Ben Sumner ( ), Graham Best ( ), - Jade Leamcharaskul (Composer & Game Audio Producer)

Secure your ticket via the link in bio 🔗

Meet the innovators shaping the future of music tech 🎧At the upcoming Music Ally SI:X session, the latest cohort will ta...
21/11/2025

Meet the innovators shaping the future of music tech 🎧

At the upcoming Music Ally SI:X session, the latest cohort will take the stage to pitch their startups - and you will vote to crown the winner 👑

Presenting:

Pierre-Alban Mulliez (Claimy)

Alina Holovatiuk ( )

(.app )

(Plates)

(Poison Pill)

Duke Moran (Tuttii)

Secure your ticket via the link in bio 🔗

Meet the innovators shaping the future of music tech 🎧At the upcoming Music Ally SI:X session, the latest cohort will ta...
21/11/2025

Meet the innovators shaping the future of music tech 🎧

At the upcoming Music Ally SI:X session, the latest cohort will take the stage to pitch their startups - and you will vote to crown the winner 👑

Presenting:

Pierre-Alban Mulliez (Claimy)

Alina Holovatiuk ( )

Jad Al Masri (.ai )

Kristian Fryer-Kelsey (.plates )

Ben Bowler (Poison Pill)

Duke Moran (Tuttii)

Secure your ticket via the link in bio 🔗

We’re bringing together leading voices shaping two of the world’s fastest-growing music markets as a part of the Interna...
19/11/2025

We’re bringing together leading voices shaping two of the world’s fastest-growing music markets as a part of the International Track, Focus on Africa & Asia (supported by )

Presentation: Jaime Marconette, VP of Music Insights & Industry Relations,
Keynote Interview — Focus on Africa: Godwin Tom, Managing Director, Nigeria
Panel Discussion — Focus on Asia: Chaired by Laurence Oxenbury, Director of International and joined by Priya Dewan, CEO Priyanka Khimani ( ) Founder Khimani & Associates, and Jay Kogami, Editor Music Ally Japan

Join us for essential insights on market trends, streaming behaviours, artist development, and monetisation across Africa and Asia.

🔗 Secure your place - link in bio

We’re about to dive deep into one of the biggest questions in music at Connect 2026: AI Music – Just How Good Can It Get...
14/11/2025

We’re about to dive deep into one of the biggest questions in music at Connect 2026: AI Music – Just How Good Can It Get? 🤖🎶

Join us as we explore how fast AI-generated music is evolving, who’s using these tools, and what it all means for creators, DSPs, and the future of the industry. Chaired by Virginie Berger (Don’t Believe the Hype / Music Foundry), with Philip Watson (), Mateusz Modrzejewski ( ), and Nadine Kroher (Passion Labs)

Secure your spot - link in bio! 🎟

What’s your take - do you think AI tools will empower artists or overshadow them in the future?

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Studio 11, Holborn Studios, 49/50 Eagle Wharf Road London
London
N17ED

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+44 (0)20 7250 3637

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