Music Ally

Music Ally Music industry consultancy covering digital music marketing and strategy. Sign up for a free trial of our publication service today!

At Music Ally we love music, and we love tech. We believe that these worlds should not be battling each other and so our mission for the past ten years has remained the same: to explore ways that the two worlds can work profitably together. We don’t believe the old industry will ever return – and that’s not a bad thing. We want to help reshape the music business so that it’s fit for purpose in the

digital age, representing the new breed of empowered artists and managers, helping build sustainable careers in a fairer system. We also work with savvy labels and new digital music platforms which together will be changing the way we connect with the music we love. Our clients are across the music and technology sectors, and include all of the major labels, music publishers and collecting societies, music platforms like Spotify and Deezer, and the tech giants like Google and Microsoft. We provide information on the new music business. We also enable companies to understand the landscape through training in various forms of digital marketing. We provide bespoke research, and also help companies spot opportunities through specialist consulting. And we work with global events and also put together our own focused networking events. To find out how Music Ally can help your business, contact us now.

Much as it's neighbouring country, Germany, the rise of streaming has seen French music increase its dominance of domest...
02/10/2025

Much as it's neighbouring country, Germany, the rise of streaming has seen French music increase its dominance of domestic listening. French productions made up an enviable two thirds of the top 200 albums in France last year, including 18 of the top 20. 🇫🇷 Read the full country profile on Music Ally...

Music doesn’t exist in a vacuum anymore; it competes in the same space as every other category of content. It’s not enou...
01/10/2025

Music doesn’t exist in a vacuum anymore; it competes in the same space as every other category of content. It’s not enough to just drop a song & hope that the right people hear it. You need something that cuts through the noise.

That’s where attention-hacking comes in. Artists are coming up with new ways to ride cultural waves, make moments seem bigger than they really are, or use fan reactions to push the narrative.

Find the full Quick Insight on Music Ally Pro🔨

Pan-African independent music publisher Amelia Songs recently signed a global partnership with Kobalt Music Publishing. ...
30/09/2025

Pan-African independent music publisher Amelia Songs recently signed a global partnership with Kobalt Music Publishing. In our interview with Amelia Songs Founder Akinyemi Ayinoluwa mentions that he sees this as a path towards bigger and better opportunities for its roster of songwriters and producers.

The deal gives Amelia Songs access to Kobalt’s infrastructure, administration, sync licensing network and royalty collection teams, and will also enable the publisher to develop and sign more talent from across Africa.

Become a premium subscriber and get access to our daily bulletin…

Pan-African independent music publisher Amelia Songs recently signed a global partnership with . In our interview with A...
30/09/2025

Pan-African independent music publisher Amelia Songs recently signed a global partnership with . In our interview with Amelia Songs Founder Akinyemi Ayinoluwa mentions that he sees this as a path towards bigger and better opportunities for its roster of songwriters and producers.

The deal gives Amelia Songs access to Kobalt’s infrastructure, administration, sync licensing network and royalty collection teams, and will also enable the publisher to develop and sign more talent from across Africa.

Become a premium subscriber and get access to our daily bulletin…

We've launched a new email newsletter: Sandbox Music Marketing Weekly! It's part of our aim to make Sandbox, our music m...
29/09/2025

We've launched a new email newsletter: Sandbox Music Marketing Weekly! It's part of our aim to make Sandbox, our music marketing vertical, the music marketers’ handbook: putting case studies, insight, insider info, and analysis at the fingertips of subscribers who work in that space.📬 Become a premium subscriber and joing our brand new newsletter...

Only 1 week to go until the Campaign of the Year submissions close! Entries for COTY need to be submitted by the reperto...
26/09/2025

Only 1 week to go until the Campaign of the Year submissions close! Entries for COTY need to be submitted by the repertoire owner, which usually means labels and distributors.

We are excited to see the most creative, innovative and effective campaigns... submit your campaign before the 3rd of October :)

Imagine if your favourite artist could slide into your DMs with a video message or an audio note telling you about a rel...
24/09/2025

Imagine if your favourite artist could slide into your DMs with a video message or an audio note telling you about a release, sharing a sneak peek of behind-the-scenes moments, and sending you exclusive clips? Well, it’s the reality now, and for most major release campaigns, it’s becoming a necessity.

The thing that makes it all possible is artist-to-fan messaging tools. They help artists stay close to their fans, build trust, and make sure the superfans are always the first to know what’s happening.

We picked 5 different messaging tools used by some of the biggest artists like and compared them for you so you can find the one that best fits your goals.🎯

Every streaming service wants to be associated with the global growth of Afrobeats music. ’s latest effort is ‘Afrobeat...
23/09/2025

Every streaming service wants to be associated with the global growth of Afrobeats music. ’s latest effort is ‘Afrobeats: Culture in Motion’ – a section of its news site dedicated to the scene and its stats, as well as a short film on YouTube.

The numbers are most interesting to Music Ally, including a chart of the top five countries for growth in Afrobeats listening since 2020. Indonesia tops the list with a 4,530% increase over the last five years, followed by Egypt (2,213%), India (1,650%), the Philippines (1,492%) and Thailand (1,370%). Which country suprised you most?

Registration is now 🚨 LIVE 🚨 for our new 8 week digital marketing certification!Drawing on our deep experience providing...
18/09/2025

Registration is now 🚨 LIVE 🚨 for our new 8 week digital marketing certification!

Drawing on our deep experience providing marketing insights via our respected Sandbox series and our training of music marketing teams across the world, we’ve created this course to give you the low-down on what really works in music marketing right now.

Starting 24th of September, our new 8-week live webinar course series will cover how you can drive growth, engage audiences, and maximise the impact of your music marketing campaigns.

Each webinar will be held at 9AM PT / 12PM ET / 5PM BST and will last 1 hour with time after for Q&A. Don’t worry if you can’t make every session, as full recordings and async support will be provided.

🔗Head to the events section on Music Ally to sign up!

Pinterest is a discovery platform where users save content to boards based on interests. Artists can establish a strong ...
17/09/2025

Pinterest is a discovery platform where users save content to boards based on interests. Artists can establish a strong aesthetic and drive traffic to their music, merchandise, or tickets 🔥 Become a Music Ally Pro subscriber to access all of our Quick Insights...

's team at explain how to keep pace with a prolific artist, where fan accounts on social media were tapped into, how a ...
15/09/2025

's team at explain how to keep pace with a prolific artist, where fan accounts on social media were tapped into, how a cover version took on a life of its own, and why The Sims became an unexpected but powerful collaboration...🎸 Read the full campaign analysis on Music Ally

Every year, Music Ally collects case studies of the most innovative and effective music marketing campaigns of the past ...
12/09/2025

Every year, Music Ally collects case studies of the most innovative and effective music marketing campaigns of the past 12 months. The resulting Campaigns of the Year report is read by marketers and artist teams the world over.

DEADLINE: 3 October 2025. Have you submitted your campaign yet?

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Studio 11, Holborn Studios, 49/50 Eagle Wharf Road London
London
N17ED

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+44 (0)20 7250 3637

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