Music Ally

Music Ally Music industry consultancy covering digital music marketing and strategy. Sign up for a free trial of our publication service today!

At Music Ally we love music, and we love tech. We believe that these worlds should not be battling each other and so our mission for the past ten years has remained the same: to explore ways that the two worlds can work profitably together. We don’t believe the old industry will ever return – and that’s not a bad thing. We want to help reshape the music business so that it’s fit for purpose in the

digital age, representing the new breed of empowered artists and managers, helping build sustainable careers in a fairer system. We also work with savvy labels and new digital music platforms which together will be changing the way we connect with the music we love. Our clients are across the music and technology sectors, and include all of the major labels, music publishers and collecting societies, music platforms like Spotify and Deezer, and the tech giants like Google and Microsoft. We provide information on the new music business. We also enable companies to understand the landscape through training in various forms of digital marketing. We provide bespoke research, and also help companies spot opportunities through specialist consulting. And we work with global events and also put together our own focused networking events. To find out how Music Ally can help your business, contact us now.

A couple of unique marketing campaigns from our latest weekly round-up!🕷 What are the most creative campaigns you have s...
13/06/2025

A couple of unique marketing campaigns from our latest weekly round-up!🕷 What are the most creative campaigns you have seen recently?

For the full Weekly Round-up, head to the Campaigns Database on Music Ally Pro🔗

Do you want to learn why leaking your own music as a release strategy could be beneficial? Artists like Lady Gaga, Tate ...
11/06/2025

Do you want to learn why leaking your own music as a release strategy could be beneficial? Artists like Lady Gaga, Tate McRae and Hozier have done it before.

Read the full playbook on Music Ally Pro, in our Quick Insights🔗

🇺🇸How might Trump administration's tariffs influence the US music market?Find out in our latest country profile🔗
09/06/2025

🇺🇸How might Trump administration's tariffs influence the US music market?

Find out in our latest country profile🔗

Have you seen our weekly marketing round-up in the Campaigns Database yet?Read the full story on Music Ally Pro🔗
05/06/2025

Have you seen our weekly marketing round-up in the Campaigns Database yet?

Read the full story on Music Ally Pro🔗

Big news from  ⭐️Read the full story in our daily bulletin🔗
03/06/2025

Big news from ⭐️

Read the full story in our daily bulletin🔗

Learn more about the Japanese music market from one of our latest country profiles🇯🇵
02/06/2025

Learn more about the Japanese music market from one of our latest country profiles🇯🇵

👉🏼 Black Country, New Road is taking a new direction! Have you read the insights from our latest Behind the Campaign rep...
30/05/2025

👉🏼 Black Country, New Road is taking a new direction! Have you read the insights from our latest Behind the Campaign report?

🍋Want to learn how to keep your record launch strategy fresh and stay up to date with marketing trends?Read the full pla...
29/05/2025

🍋Want to learn how to keep your record launch strategy fresh and stay up to date with marketing trends?

Read the full playbook on Music Ally Pro🔗

Join Joe Sparrow for our next TRENDLINE free webinar: A fast, focused recap of the last month of music industry trends a...
27/05/2025

Join Joe Sparrow for our next TRENDLINE free webinar: A fast, focused recap of the last month of music industry trends and developments.

📆 June 2nd @ 5PM BST/12 ET/6PM CET

We’ve just dropped the first round of panels and presentations for Music Ally NEXT. Which one are you looking forward to...
19/05/2025

We’ve just dropped the first round of panels and presentations for Music Ally NEXT. Which one are you looking forward to? 👀

🗓️ June 17 2025
📍 The Steel Yard, London

There’s still time to grab your tickets - just head to the link in bio 🔗

🇨🇳China’s music market has seen unprecedented levels of growth over the last few years - but if you fancy launching an a...
01/05/2025

🇨🇳China’s music market has seen unprecedented levels of growth over the last few years - but if you fancy launching an artist into the Chinese market, there’s a few key things you’ll need to know…

Read the full analysis in our latest country profile 🔗

Fraud is an ever-escalating problem in the music industry, with recent findings estimating that up to 10% of streaming a...
08/04/2025

Fraud is an ever-escalating problem in the music industry, with recent findings estimating that up to 10% of streaming activity on major DSPs — and for mid-sized DSPs, that number sky-rockets to 30%.

So what is to be done about this? In this *FREE* webinar (presented in collaboration with Trolley) we’ll be joined by industry-leading experts, who will share practical strategies on how to protect artists, improve royalty accuracy, and strengthen trust.

Featuring...

🌐 Andreea Gleason (CEO, )
🌐 Morgan Hayduk (Founder, )
🌐 Barnett Klane (VP Product, trolley)
🌐 and moderated by Joe Sparrow (Editor, Music Ally)

📍 April 29 @ 4:00 pm – 5:00 pm
(11am EST | 4pm BST | 5pm CET | 8am PST)

Sign up link in our highlights 🔗

Address

Studio 11, Holborn Studios, 49/50 Eagle Wharf Road London
London
N1 7ED

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