Convosphere

02/09/2025

✨ “If you want to reach your audiences, shouldn’t you start by listening to them?” – we couldn’t agree more with Rotem Hinkis, Senior Associate Director and Business Intelligence Lead for Europe at APCO, and our guest in the latest episode of the 𝘞𝘰𝘮𝘦𝘯 𝘪𝘯 𝘚𝘰𝘤𝘪𝘢𝘭 𝘓𝘪𝘴𝘵𝘦𝘯𝘪𝘯𝘨 & 𝘐𝘯𝘴𝘪𝘨𝘩𝘵𝘴 podcast.

Tune in as host Jackie Cuyvers sits down with Rotem to explore how a career spanning California, Tel Aviv and London shaped her curiosity-driven approach to social intelligence – and what it takes to make insights strategic in the B2B space.

🎙️ In this episode:
• Why chasing “number go up” metrics misses the bigger picture
• How to balance frameworks with flexibility when working across regions and niches
• The role of AI as a pattern-recognition tool (and why it can’t replace human judgement)
• Storytelling as the key to making data-driven insights resonate

🔗 Listen on our website or wherever you get your podcasts: https://convosphere.com/women-in-social-listening-insights-episode-fifteen/

🎧 Catch up on all episodes: https://lnkd.in/ei9YtWSc

04/08/2025

Many university leaders still don’t see social media as a source of strategic insight — and that’s exactly what motivated Liz Gross, Ph.D. to start Campus Sonar.

In episode 14 of our 𝘞𝘰𝘮𝘦𝘯 𝘪𝘯 𝘚𝘰𝘤𝘪𝘢𝘭 𝘓𝘪𝘴𝘵𝘦𝘯𝘪𝘯𝘨 & 𝘐𝘯𝘴𝘪𝘨𝘩𝘵𝘴 podcast series, Jackie Cuyvers speaks with Liz about how social listening can help rebuild public trust in higher education, improve enrolment strategies and inform institutional decision-making at the highest levels.

🎧 A sharp, grounded conversation on the power of audience-centred strategy – and why the human element still matters in an AI-driven world.

Tune in wherever you get your favourite podcasts.

10/07/2025

🎧 Just dropped: Episode 13 of the 𝘞𝘰𝘮𝘦𝘯 𝘪𝘯 𝘚𝘰𝘤𝘪𝘢𝘭 𝘓𝘪𝘴𝘵𝘦𝘯𝘪𝘯𝘨 & 𝘐𝘯𝘴𝘪𝘨𝘩𝘵𝘴 podcast! Whether you’re unwinding on summer holiday or still in office mode, this one’s a thought-provoking and highly relevant listen for anyone working in digital research, innovation or emerging tech.

In this episode, host Jackie Cuyvers speaks with Chelsie Hall, founder and CEO of ViralMoment, a video-first social intelligence company tackling the fast-moving world of TikTok, Reels and Shorts.

It’s a timely conversation about building the tools today’s insight teams actually need – and why video-based social listening is becoming essential to understanding how culture moves, forms and spreads.

🎙️ Key Highlights:
• From Frustration to Founding – Why Chelsie built a platform when no tool could meet the challenge of video.
• Reading the Unreadable – How AI is helping decode tone, sentiment and signals in short-form video.
• Global Scale, Local Nuance – Lessons from multilingual projects, cultural context and exclusion logic.
• The Human in the Loop – On collaboration, speed vs depth, and building tools that empower insight teams.

🔗 Listen on our website or wherever you get your podcasts: https://convosphere.com/women-in-social-listening-insights-episode-thirteen/

🎧 Catch all episodes here: https://convosphere.com/podcasts/

30/06/2025

🎬 Behind the insights: Ever wondered how we use platforms like TikTok, YouTube and Instagram Reels in our research?

In a new blog post, our Vietnam-based analyst Loc dives into the world of social video listening – exploring how short-form videos are reshaping the way we understand consumers.

👉 Read the full post via the link in bio.

30/06/2025

🎥 Consumers aren’t just talking about products – they’re showing us how they use them, what they think, and how these products fit into their daily lives.

In our latest blog post, we explore how social video listening is becoming a powerful tool in market research. From TikToks and livestreams to YouTube vlogs, video content offers authentic insights that traditional surveys and text analytics often miss.

We also share examples from recent projects, including a study on how patients talk about chronic skin conditions online – revealing unmet needs and common misconceptions in real time.

👉 Read the full blog: https://convosphere.com/digital-insights-toolkit-why-video-should-be-part-of-your-consumer-research-mix/

Discover how social video listening can uncover real consumer behaviours, challenge assumptions, and reveal insights that traditional research methods often miss.

16/06/2025

𝗔𝗿𝗲 𝘆𝗼𝘂 𝗮 𝗻𝗮𝘁𝗶𝘃𝗲-𝗹𝗲𝘃𝗲𝗹 𝗚𝗲𝗿𝗺𝗮𝗻 𝘀𝗽𝗲𝗮𝗸𝗲𝗿 𝘄𝗶𝘁𝗵 𝗲𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲 𝗶𝗻 𝗽𝗵𝗮𝗿𝗺𝗮𝗰𝗲𝘂𝘁𝗶𝗰𝗮𝗹 𝘀𝗼𝗰𝗶𝗮𝗹 𝗹𝗶𝘀𝘁𝗲𝗻𝗶𝗻𝗴?

Convosphere is looking for a Social Insight Analyst to support our growing healthcare and pharma portfolio.

We’re particularly interested in analysts with:

• Experience uncovering patient-centric insights using social data – including treatment experiences, unmet needs and patient journey mapping
• The ability to work flexibly and remotely across international client projects
• Strong skills in Boolean logic and dashboard configuration
• A sharp analytical mindset and the ability to present insights clearly in English

If you have a background in healthcare social listening and are confident working independently to tight deadlines, we’d like to hear from you.

🔗 Learn more and apply here: https://apply.workable.com/convosphere/j/F216AA3568/

22/05/2025

🎧 Just dropped: Episode 12 of the 𝘞𝘰𝘮𝘦𝘯 𝘪𝘯 𝘚𝘰𝘤𝘪𝘢𝘭 𝘓𝘪𝘴𝘵𝘦𝘯𝘪𝘯𝘨 & 𝘐𝘯𝘴𝘪𝘨𝘩𝘵𝘴 podcast – and it’s a must-listen for anyone working at the intersection of data, storytelling and stakeholder strategy.

In this episode, host Jackie Cuyvers speaks with Ellen Tseng, Head of Social Listening at Cash App. Ellen reflects on a career shaped by curiosity, collaboration and a relentless drive to make insights land – across industries from entertainment to fintech.

🎙️ 𝗞𝗲𝘆 𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀:
• Building from the Ground Up – Ellen shares how she built Cash App’s social listening programme from scratch.
• Cross-Functional Collaboration – Practical tips on aligning research, voice-of-customer, compliance and legal.
• Data Meets Narrative – Why sentiment is tricky, and how clarity, context and structure make all the difference.
• Career Advice – From embracing curiosity to turning stakeholder friction into opportunity.

🔗 Listen on our website or wherever you get your podcasts: https://convosphere.com/women-in-social-listening-insights-episode-twelve/

🎧 Catch all episodes here: https://convosphere.com/podcasts/

13/05/2025

Day 2 at – and our COO is holding the fort at the Convosphere stand 💬🧠

It’s been a brilliant opportunity to connect with fellow healthcare insights professionals and discuss how social listening and digital research can uncover real-world patient perspectives.

Come say hi if you're around! 👋

08/04/2025

📢 The 𝘞𝘰𝘮𝘦𝘯 𝘪𝘯 𝘚𝘰𝘤𝘪𝘢𝘭 𝘓𝘪𝘴𝘵𝘦𝘯𝘪𝘯𝘨 & 𝘐𝘯𝘴𝘪𝘨𝘩𝘵𝘴 podcast is back after a break – and you’re in for a real treat with this new episode! 🍬

In Episode 10, host Jackie Cuyvers speaks with Melissa M., Senior Research Manager at Microsoft. Melissa shares her path from agency-side research to leading social intelligence at one of the world’s biggest tech companies.

🎙️ 𝗞𝗲𝘆 𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀:
• Creativity in Social Research – Melissa discusses the value of blending social with traditional methods to create a fuller, more human understanding of audiences.
• Social Insights at Microsoft – From AI to product feedback, Melissa outlines how social intelligence is informing strategic decisions across the business.
• Communicating Insights That Land – Melissa shares her approach to impactful storytelling and data visualisation, ensuring insights are accessible and actionable.
• Shine Theory in Practice – Advice on career growth, collaboration and building a more inclusive insights community.

🔗 Listen to the episode on our website or where you usually listen to podcasts: https://convosphere.com/women-in-social-listening-insights-episode-ten/

🎧Catch up on all episodes via your favourite platform or our website: https://convosphere.com/podcasts/

12/12/2024

📢 The 𝘞𝘰𝘮𝘦𝘯 𝘪𝘯 𝘚𝘰𝘤𝘪𝘢𝘭 𝘓𝘪𝘴𝘵𝘦𝘯𝘪𝘯𝘨 & 𝘐𝘯𝘴𝘪𝘨𝘩𝘵𝘴 podcast is back with another inspiring episode!

This week, host Jackie Cuyvers chats with Jasmine Bansal, MBA Bansal, Senior Manager of Social Intelligence at the Bmo Bank of Montreal, about her career journey and the evolution of social intelligence in modern business strategy. Jasmine shares how her passion for insights drives her approach to challenging conventions, influencing communication strategies and fostering collaboration.

🎙️ Key Highlights:
• Proactive Social Intelligence: Jasmine explores the shift from reactive to proactive use of social data to anticipate trends and support strategic decision-making.
• Storytelling for Impact: Learn how storytelling helps contextualise insights, making them actionable and relatable for stakeholders.
• Leveraging Platforms for Success: Discover how Jasmine utilises platforms like Reddit to identify community-focused opportunities and enhance communications.
• Collaboration as a Superpower: Jasmine highlights the value of aligning insights with stakeholders’ needs to drive meaningful results.

🔗 Listen to the full episode here: https://convosphere.com/women-in-social-listening-insights-episode-nine/

And don’t forget, you can stream all episodes on your favourite platforms or on our website: https://convosphere.com/podcasts/

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11/12/2024

Did you know at least 1 in 17 people are living with some form of rare health condition? And that for 90% of these conditions, there's no cure?

Why? A lack of available data caused by logistical issues, which poses challenges in innovation and the drug-development process.

So how can pharma overcome these barriers? By listening to and learning from the patients who live with these conditions. Dealing with a rare disease is a lonely experience which is why online forums and communities offer a lifeline for patients and their loved ones.

In this whitepaper, we outline the opportunities of social insights and the ways in which pharma can use social listening to learn from the patients – as well as caregivers and healthcare providers – in this space.

https://convosphere.com/whitepaper-optimise-your-rare-disease-strategy-with-social-listening/

It is estimated that 1 in 17 people will develop a rare health condition at some point in their lives. Alarmingly, there is no cure for at least 90% of these diseases. So, what is preventing pharmaceutical companies from innovating in this therapeutic area?

09/12/2024

Preparing to launch your business in a new country or region? Or are you simply looking for a way to improve the resonance of your brand messaging in existing markets? Regardless of your plan, cultural insights will unlock insights into consumer truths to help you to stay up to date on cultural shifts and emerging trends, making sure your brand keeps pace with the changing times.

With our team of 150+ specialised analysts, across the world, native in language, traditions and social channels, Convosphere is ideally placed to read social data and identify cultural shifts. Find out how we can help your brand.

https://convosphere.com/cultural-insights/