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Convosphere

Convosphere is a social-first insights agency, working in 100+ languages and hard to reach markets.

07/01/2026

Happy New Year to all our followers! We’re kicking off 2026 with a fresh episode of 𝘞𝘰𝘮𝘦𝘯 𝘪𝘯 𝘚𝘰𝘤𝘪𝘢𝘭 𝘓𝘪𝘴𝘵𝘦𝘯𝘪𝘯𝘨 𝘢𝘯𝘥 𝘐𝘯𝘴𝘪𝘨𝘩𝘵𝘴.

We scroll, watch and move on – but what might social video be telling us about culture? In this episode, Jackie Cuyvers speaks with Leila Akhavan, Senior Strategist at Tubular Labs, about how social video data can surface shifting behaviours, emerging trends and unexpected connections between audiences and content.

Drawing on her experience from the Ellen DeGeneres Show’s digital network to working closely with brands and platforms today, Leila reflects on what it takes to make sense of fast-moving feeds – and why curiosity and human judgement still matter, even as AI becomes part of the process.

🎧 Episode 17 is now live: https://convosphere.com/women-in-social-listening-insights-episode-seventeen/

Listen on our website or wherever you usually get your podcasts.

15/10/2025

The skincare and cosmetics industry is undergoing a transformation, with diverse beauty standards taking centre stage. From the rising popularity of inclusive shade ranges to the embrace of 'natural' beauty and sustainable practices, the landscape is rapidly evolving. 🌍

Insights from social media data can help brands better understand and connect with new target audiences, revealing the preferences and needs of different cultural groups and demographics.

💬 Discover what digital conversations and online data unveil about these evolving trends and consumer behaviours.

Watch our on-demand webinar and download our comprehensive guide to unlock new opportunities in the dynamic global skincare industry.

🔗https://convosphere.com/identifying-emerging-opportunities-in-the-inclusive-beauty-industry/

01/10/2025

Missed our Country Spotlight on Brazil, South America's digital frontrunner? 🇧🇷

🔗Crafted by our talented Insights Team, it's available to read here: https://convosphere.com/country-spotlight-brazil/

Brazil is the fifth-largest country with over 200 million internet users (close to 85% of the population). But the essence of Brazil's digital ecosystem goes beyond the numbers. It lies in understanding consumer behaviour, cultural nuances, and digital trends. 🌎

As Brazil transforms, so should your game plan!

𝗞𝗲𝘆 𝗧𝗮𝗸𝗲𝗮𝘄𝗮𝘆𝘀 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝗦𝗽𝗼𝘁𝗹𝗶𝗴𝗵𝘁:

• Brazil's E-commerce Boom: With over 200 million internet users and a thriving e-commerce sector, Brazil is a digital leader in South America.
• Social Media Influence: Brazilians spend more time on social media than the global average, driving e-commerce growth via platforms like Facebook, WhatsApp, and Instagram.
• Tailored Strategies for Success: Understanding local consumer habits and cultural nuances is key to succeeding in Brazil's digital market.

Discover how Convosphere's human-led social listening can help you harness consumer and market insights for your business growth. Contact us at [email protected] to speak to a member of our team today.

29/09/2025

𝗛𝗼𝘄 𝗱𝗼 𝘁𝗿𝗮𝘃𝗲𝗹𝗹𝗲𝗿𝘀' 𝗽𝗿𝗲𝗳𝗲𝗿𝗲𝗻𝗰𝗲𝘀 𝗱𝗶𝗳𝗳𝗲𝗿 𝗮𝗰𝗿𝗼𝘀𝘀 𝘁𝗵𝗲 𝗴𝗹𝗼𝗯𝗲? 🌎

Our team of native analysts recently tackled this question for a global online travel agency, focusing on two key markets: India and Japan. Through competitor analysis, journey mapping and sentiment analysis, we uncovered crucial insights into pre and post-travel conversations, unmet needs and brand perceptions.

Discover how social listening can transform your understanding of regional travel preferences. Read our case study:

https://convosphere.com/case-study/deep-dive-into-the-habits-and-preferences-of-indian-and-japanese-holidaymakers/

02/09/2025

✨ “If you want to reach your audiences, shouldn’t you start by listening to them?” – we couldn’t agree more with Rotem Hinkis, Senior Associate Director and Business Intelligence Lead for Europe at APCO, and our guest in the latest episode of the 𝘞𝘰𝘮𝘦𝘯 𝘪𝘯 𝘚𝘰𝘤𝘪𝘢𝘭 𝘓𝘪𝘴𝘵𝘦𝘯𝘪𝘯𝘨 & 𝘐𝘯𝘴𝘪𝘨𝘩𝘵𝘴 podcast.

Tune in as host Jackie Cuyvers sits down with Rotem to explore how a career spanning California, Tel Aviv and London shaped her curiosity-driven approach to social intelligence – and what it takes to make insights strategic in the B2B space.

🎙️ In this episode:
• Why chasing “number go up” metrics misses the bigger picture
• How to balance frameworks with flexibility when working across regions and niches
• The role of AI as a pattern-recognition tool (and why it can’t replace human judgement)
• Storytelling as the key to making data-driven insights resonate

🔗 Listen on our website or wherever you get your podcasts: https://convosphere.com/women-in-social-listening-insights-episode-fifteen/

🎧 Catch up on all episodes: https://lnkd.in/ei9YtWSc

04/08/2025

Many university leaders still don’t see social media as a source of strategic insight — and that’s exactly what motivated Liz Gross, Ph.D. to start Campus Sonar.

In episode 14 of our 𝘞𝘰𝘮𝘦𝘯 𝘪𝘯 𝘚𝘰𝘤𝘪𝘢𝘭 𝘓𝘪𝘴𝘵𝘦𝘯𝘪𝘯𝘨 & 𝘐𝘯𝘴𝘪𝘨𝘩𝘵𝘴 podcast series, Jackie Cuyvers speaks with Liz about how social listening can help rebuild public trust in higher education, improve enrolment strategies and inform institutional decision-making at the highest levels.

🎧 A sharp, grounded conversation on the power of audience-centred strategy – and why the human element still matters in an AI-driven world.

Tune in wherever you get your favourite podcasts.

10/07/2025

🎧 Just dropped: Episode 13 of the 𝘞𝘰𝘮𝘦𝘯 𝘪𝘯 𝘚𝘰𝘤𝘪𝘢𝘭 𝘓𝘪𝘴𝘵𝘦𝘯𝘪𝘯𝘨 & 𝘐𝘯𝘴𝘪𝘨𝘩𝘵𝘴 podcast! Whether you’re unwinding on summer holiday or still in office mode, this one’s a thought-provoking and highly relevant listen for anyone working in digital research, innovation or emerging tech.

In this episode, host Jackie Cuyvers speaks with Chelsie Hall, founder and CEO of ViralMoment, a video-first social intelligence company tackling the fast-moving world of TikTok, Reels and Shorts.

It’s a timely conversation about building the tools today’s insight teams actually need – and why video-based social listening is becoming essential to understanding how culture moves, forms and spreads.

🎙️ Key Highlights:
• From Frustration to Founding – Why Chelsie built a platform when no tool could meet the challenge of video.
• Reading the Unreadable – How AI is helping decode tone, sentiment and signals in short-form video.
• Global Scale, Local Nuance – Lessons from multilingual projects, cultural context and exclusion logic.
• The Human in the Loop – On collaboration, speed vs depth, and building tools that empower insight teams.

🔗 Listen on our website or wherever you get your podcasts: https://convosphere.com/women-in-social-listening-insights-episode-thirteen/

🎧 Catch all episodes here: https://convosphere.com/podcasts/

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