Convosphere

22/05/2025

🎧 Just dropped: Episode 12 of the 𝘞𝘰𝘮𝘦𝘯 𝘪𝘯 𝘚𝘰𝘤𝘪𝘢𝘭 𝘓𝘪𝘴𝘵𝘦𝘯𝘪𝘯𝘨 & 𝘐𝘯𝘴𝘪𝘨𝘩𝘵𝘴 podcast – and it’s a must-listen for anyone working at the intersection of data, storytelling and stakeholder strategy.

In this episode, host Jackie Cuyvers speaks with Ellen Tseng, Head of Social Listening at Cash App. Ellen reflects on a career shaped by curiosity, collaboration and a relentless drive to make insights land – across industries from entertainment to fintech.

🎙️ 𝗞𝗲𝘆 𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀:
• Building from the Ground Up – Ellen shares how she built Cash App’s social listening programme from scratch.
• Cross-Functional Collaboration – Practical tips on aligning research, voice-of-customer, compliance and legal.
• Data Meets Narrative – Why sentiment is tricky, and how clarity, context and structure make all the difference.
• Career Advice – From embracing curiosity to turning stakeholder friction into opportunity.

🔗 Listen on our website or wherever you get your podcasts: https://convosphere.com/women-in-social-listening-insights-episode-twelve/

🎧 Catch all episodes here: https://convosphere.com/podcasts/

13/05/2025

Day 2 at – and our COO is holding the fort at the Convosphere stand 💬🧠

It’s been a brilliant opportunity to connect with fellow healthcare insights professionals and discuss how social listening and digital research can uncover real-world patient perspectives.

Come say hi if you're around! 👋

08/04/2025

📢 The 𝘞𝘰𝘮𝘦𝘯 𝘪𝘯 𝘚𝘰𝘤𝘪𝘢𝘭 𝘓𝘪𝘴𝘵𝘦𝘯𝘪𝘯𝘨 & 𝘐𝘯𝘴𝘪𝘨𝘩𝘵𝘴 podcast is back after a break – and you’re in for a real treat with this new episode! 🍬

In Episode 10, host Jackie Cuyvers speaks with Melissa M., Senior Research Manager at Microsoft. Melissa shares her path from agency-side research to leading social intelligence at one of the world’s biggest tech companies.

🎙️ 𝗞𝗲𝘆 𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀:
• Creativity in Social Research – Melissa discusses the value of blending social with traditional methods to create a fuller, more human understanding of audiences.
• Social Insights at Microsoft – From AI to product feedback, Melissa outlines how social intelligence is informing strategic decisions across the business.
• Communicating Insights That Land – Melissa shares her approach to impactful storytelling and data visualisation, ensuring insights are accessible and actionable.
• Shine Theory in Practice – Advice on career growth, collaboration and building a more inclusive insights community.

🔗 Listen to the episode on our website or where you usually listen to podcasts: https://convosphere.com/women-in-social-listening-insights-episode-ten/

🎧Catch up on all episodes via your favourite platform or our website: https://convosphere.com/podcasts/

12/12/2024

📢 The 𝘞𝘰𝘮𝘦𝘯 𝘪𝘯 𝘚𝘰𝘤𝘪𝘢𝘭 𝘓𝘪𝘴𝘵𝘦𝘯𝘪𝘯𝘨 & 𝘐𝘯𝘴𝘪𝘨𝘩𝘵𝘴 podcast is back with another inspiring episode!

This week, host Jackie Cuyvers chats with Jasmine Bansal, MBA Bansal, Senior Manager of Social Intelligence at the Bmo Bank of Montreal, about her career journey and the evolution of social intelligence in modern business strategy. Jasmine shares how her passion for insights drives her approach to challenging conventions, influencing communication strategies and fostering collaboration.

🎙️ Key Highlights:
• Proactive Social Intelligence: Jasmine explores the shift from reactive to proactive use of social data to anticipate trends and support strategic decision-making.
• Storytelling for Impact: Learn how storytelling helps contextualise insights, making them actionable and relatable for stakeholders.
• Leveraging Platforms for Success: Discover how Jasmine utilises platforms like Reddit to identify community-focused opportunities and enhance communications.
• Collaboration as a Superpower: Jasmine highlights the value of aligning insights with stakeholders’ needs to drive meaningful results.

🔗 Listen to the full episode here: https://convosphere.com/women-in-social-listening-insights-episode-nine/

And don’t forget, you can stream all episodes on your favourite platforms or on our website: https://convosphere.com/podcasts/

hashtag

11/12/2024

Did you know at least 1 in 17 people are living with some form of rare health condition? And that for 90% of these conditions, there's no cure?

Why? A lack of available data caused by logistical issues, which poses challenges in innovation and the drug-development process.

So how can pharma overcome these barriers? By listening to and learning from the patients who live with these conditions. Dealing with a rare disease is a lonely experience which is why online forums and communities offer a lifeline for patients and their loved ones.

In this whitepaper, we outline the opportunities of social insights and the ways in which pharma can use social listening to learn from the patients – as well as caregivers and healthcare providers – in this space.

https://convosphere.com/whitepaper-optimise-your-rare-disease-strategy-with-social-listening/

It is estimated that 1 in 17 people will develop a rare health condition at some point in their lives. Alarmingly, there is no cure for at least 90% of these diseases. So, what is preventing pharmaceutical companies from innovating in this therapeutic area?

09/12/2024

Preparing to launch your business in a new country or region? Or are you simply looking for a way to improve the resonance of your brand messaging in existing markets? Regardless of your plan, cultural insights will unlock insights into consumer truths to help you to stay up to date on cultural shifts and emerging trends, making sure your brand keeps pace with the changing times.

With our team of 150+ specialised analysts, across the world, native in language, traditions and social channels, Convosphere is ideally placed to read social data and identify cultural shifts. Find out how we can help your brand.

https://convosphere.com/cultural-insights/

05/12/2024

𝗛𝗼𝘄 𝗱𝗼 𝘁𝗿𝗮𝘃𝗲𝗹𝗹𝗲𝗿𝘀' 𝗽𝗿𝗲𝗳𝗲𝗿𝗲𝗻𝗰𝗲𝘀 𝗱𝗶𝗳𝗳𝗲𝗿 𝗮𝗰𝗿𝗼𝘀𝘀 𝘁𝗵𝗲 𝗴𝗹𝗼𝗯𝗲? 🌎

Our team of native analysts recently tackled this question for a global online travel agency, focusing on two key markets: India and Japan. Through competitor analysis, journey mapping and sentiment analysis, we uncovered crucial insights into pre and post-travel conversations, unmet needs and brand perceptions.

Discover how social listening can transform your understanding of regional travel preferences. Read our case study:

https://convosphere.com/case-study/deep-dive-into-the-habits-and-preferences-of-indian-and-japanese-holidaymakers/

02/12/2024

How can organisations successfully scale social media intelligence across the business by breaking out of department silos? Don't miss this 3-part "How to"-guide by our US Managing Director Sam Flemming. 💡

https://convosphere.com/scaling-social-media-intelligence-part-i-extending-capabilities-across-the-business/

What are your thoughts and questions on how to excel in social media intelligence? Let us know!

Part 1 of our Managing Director Sam Flemming's 3-part article series on How to Scale Social Media Intelligence.

28/11/2024

How can multilingual and culturally sensitive social listening help brands uncover new opportunities and expand into new markets? 🌎

Learn how conversational analysis and white space analysis – carried out by our experienced local market analysts – helped our technology client assess receptivity towards digital learning tools, and identify investment opportunities in the education space, across France, Germany and Japan.

https://convosphere.com/case-study/white-space-analysis-of-the-edutainment-space/

How our multilingual social listening and audience identification helped our technology client assess market opportunities in the education space across France, Germany and Japan.

25/11/2024

Social listening has become recognised as a powerful method to help brands glean consumer insights from social media data. Yet, as a nascent research discipline, it is sometimes confused with other social media-related research approaches.

In this post, we’ll introduce the similarities and differences between the core ‘social’ solutions and explain how social listening and social intelligence are invaluable to businesses that want to forge positive connections with their customers and make better strategic decisions.

https://convosphere.com/social-listening-what-it-is-why-it-matters-and-how-it-can-uncover-key-consumer-insights/

An intro to social listening, how it differs from social analytics and social monitoring, and how to use it to uncover consumer insights.

21/11/2024

Product packaging plays a vital role in the development of any company and its marketing strategy. But how can insights derived from social media intelligence help brands better understand consumers' preferences when it comes to packaging and design?

The right packaging communicates your brand's key messages, ensures your brand stands out from its rivals and helps foster a positive customer connection and loyalty. That's why any brand planning a product packaging update need to carefully consider the potential effects of the change on its target audience.

In this case study, we show how our social intelligence research into consumers' attitudes towards eco-focused branding helped our FMCG client plan the introduction of a new environmentally friendly packaging across five different markets.

https://convosphere.com/case-study/multi-market-attitudinal-research-for-new-packaging-launch/

Our client needed to understand consumer attitudes towards eco-focused branding and how these differed between the intended target markets

18/11/2024

How can social listening be used to identify the moments, so-called touch points, when their target consumers are open to influence? And how can brands use insights gleaned from social listening to better understand their customers' decision-making journey and create a successful marketing strategy?

Find out in our blog post: https://convosphere.com/how-social-listening-can-help-brands-understand-the-consumer-decision-making-process/

The customer decision-making process changes with each culture and product. Find out how utilising social listening can revolutionise your marketing strategy.