Pro Beauty Loft Magazine

01/10/2025

These are the breakthrough launches that caught the attention of our editor in September, do you spot a favourite?
Hydra Peeling Concentrate
Advanced Pro Collagen+ Peptide Creamskincare Collagen Night Concentrate
Elite X600 LED Face Mask
At-Home Exosome Face Lift Treatment
Launches in the UK
Diablo Pro Body Sculpting Device
Daily Dynamic Hydrator
Medical+ Collection

28/09/2025

It’s time - autumn nails have defrosted And we rounded up the most beautiful autumn nail art inspo 🍂

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11/09/2025

- the world’s first and only gym for the face, has announced the launch of its first-ever franchise model, marking a major milestone for the brand and the wider beauty and wellness industry. This is the first time FACEGYM has opened its innovative concept to entrepreneurial partners, creating a unique opportunity to be part of one of the sector’s fastest-growing movements.

Founded in 2014 by beauty journalist and entrepreneur Inge Theron, FACEGYM has redefined the way consumers approach skincare with its signature facial workout methodology -combining high-performance training, tools, and skincare products. With a presence in leading global cities including London, New York, Los Angeles, and Manchester, FACEGYM has established itself as a category creator and cultural phenomenon.

The new franchise model will allow carefully selected partners to operate FACEGYM studios under its globally recognised brand, supported by comprehensive training, business systems, and ongoing innovation.

08/09/2025

The Michelin Guide has added a Wellness Award to its hotels portfolio, one of four new “Special Awards” that will sit alongside the MICHELIN Key distinctions and recognise properties where mental and physical wellbeing is central to the stay. The winners will be announced in Paris on 8 October 2025 during Michelin’s first global Key reveal.

Inspectors named five nominees on 26 August: Canyon Ranch Tucson in the United States, Joali Being in the Maldives, Lily of the Valley in France, The Retreat at Blue Lagoon in Iceland and Bürgenstock Resort in Switzerland. Canyon Ranch Tucson is the only nominee from the Americas.

The move does not change the underlying rating system. The MICHELIN Key, introduced in 2024 and awarded at one, two or three levels, remains the core benchmark for exceptional hotel stays, with a worldwide 2025 selection also due on 8 October. The new award simply highlights excellence in a specific dimension of hospitality rather than creating a new tier of Keys.

For operators, the shortlisting signals growing inspector focus on integrated wellness, from medical-grade programmes to spa design and nature-led settings. For travellers, it provides an additional cue within the Guide to identify hotels where wellbeing shapes the whole experience.

04/09/2025

Meet the Sh**un collection by

This collection takes inspiration from traditional Japanese fashion and cultural style. Through powerful, bold shapes, the images portray strong, warrior-like women. Using structure, texture and colour, the
collection has a fierce feminine attitude. The styling is high-end, couture, using a muted palette with accent colours, such as red, orange and yellow to strike an interesting contrast.

CREDITS

Hair – Tim Scott-Wright & Teri Lowe
MUA – Maddie Austin
Styling: Clare Frith
Photography: Michael Young

03/09/2025

, the award‐winning pioneer in prescriptive nail care, today announces the launch of its first standalone UK nail salon, located within Selfridges London. This landmark extension marks a major milestone for the brand in the UK beauty landscape.

Set to become Selfridges’ only dedicated nail salon, the new space spans 33.7 m2 net (44.9 m2 gross) and has been meticulously designed in collaboration with Etch Design Agency. Drawing on a neo‐Art Deco aesthetic, the salon features walnut panelling, silver detailing, and textured neutrals, offering clients a chic, serene sanctuary amid the energetic environment of Selfridges.

01/09/2025

Electric files can be transformative in skilled hands. They speed up product removal, refine shapes with precision and create room for meticulous cuticle work. They can also thin plates, generate heat and trigger onycholysis if used carelessly. Training is non-negotiable, and UK industry standards caution against using an e-file directly on the natural nail plate unless you have specific advanced training, with strict attention to protecting surrounding skin.

Electric files can be transformative in skilled hands. They speed up product removal, refine shapes with precision and create room for meticulous cuticle work. They can also thin plates, generate heat and trigger onycholysis if used carelessly. Training is non-negotiable, and UK industry standards c

31/08/2025

These are the breakthrough launches that’s caught the attention of our editor in August, do you spot a favourite?

Pebble Pro
Pro-Collagen Toning Mist
Omni
HydraRescue Biocellulose Face Mask
Extends Brilliance Range
Advanced Pro
Retinal ReSculpt Overnight Cream
Omega Collection
Age Defence Moisturizing Day Cream

22/08/2025

Clinics offering botulinum toxin are being told to audit their cold-chain now or risk non-compliance when England’s new licensing regime lands. The Cosmetic Practice Standards Authority (CPSA) requires botulinum toxin to be stored in a lockable, purpose-built medicines refrigerator that maintains a stable +2 °C to +8 °C with routine temperature auditing and records.

The warning comes amid government plans to license non-surgical cosmetic procedures through local authorities under powers in the Health and Care Act 2022. The Department of Health and Social Care’s formal consultation response, published on 7 August 2025, confirms a licensing scheme for lower-risk procedures such as toxin and fillers, informed by professional standards and enforced locally. Providers that cannot evidence safe storage and governance may not meet licensing conditions.

Botulinum toxin is a temperature-sensitive biologic. Temperature excursions can compromise product quality and reduce clinical effectiveness, so storage and transport are part of clinical governance rather than back-office logistics. Good distribution practice expects controlled storage, timely incident management after excursions and auditable records.

Lec Medical refrigeration specialist James Hebblethwaite said: “Amid all the headlines about the Government’s clampdown on so-called ‘dodgy’ cosmetic practices, it’s easy to overlook how important it is to store botulinum toxin correctly. But the CPSA is very clear that cosmetic injectables must be stored in line with cold chain product guidelines. That means storing them in a fridge which has a security lock, within a stable temperature range of +2°C to +8°C. Fridge temperatures must also be monitored and recorded at least once a day. A domestic fridge is simply not up to the job.”

That position aligns with NHS pharmacy guidance, which specifies lockable pharmaceutical refrigerators, fan-assisted cooling, continuous or max-min monitoring and alarms, and explicitly advises against domestic fridges for medicines storage.

21/08/2025

Breast augmentation is being rethought. Patients who once asked for obvious volume now arrive with screenshots of neat, high-sitting results that read as athletic and proportionate. In clinic language this is the ballerina breast look. It signals a preference for control over conspicuity, and it is changing the pre-op conversation across the UK and beyond.

Cosmetic and Plastic Surgeon Dr Paul Banwell of frames it simply. “Ballerina breasts refer to a specific look that is much more of a natural enhancement rather than focusing on a dramatic change. There is more of an emphasis on a natural reshaping and volumising to fit your frame and creating a beautiful, harmonious balance.” In practice that often means smaller cohesive gel implants, typically in the 150 to 275 cc range, moderate or moderate-plus profiles, and careful pocket creation that preserves soft transitions. For slim and athletic frames, surgeons may add small-volume fat grafting or a lift to achieve position and projection without chasing size.

Planning is as important as the operation. “Behind the philosophy of ballerina breasts is ensuring that the end result will fit the patient’s frame,” says Banwell. “As with all procedures, the consultation process is key. Listening to patients’ wishes is fundamental to creating a tailored result.” He still uses the classic rice bag sizer test, but he now supplements it with 3D visualisation. “The incorporation of Adoreal’s 3D Visualisation software is an extremely useful adjunct to help patients visualise the potential outcome.” He also links the trend to a wider surgical shift. “The rise in interest in ballerina breast has also coincided with the emergence of tissue preservation surgery, which now represents the cutting edge of cosmetic breast surgery.”

15/08/2025

Meet the new OSIS 25th shoot.

“For this shoot, we wanted to honour the 25 year legacy of OSIS by looking back to the beginning, not to recreate the past, but to draw inspiration from it and reimagine it for today. Collaborating with such a talented creative team was a joy, and the end result is fun, vibrant, and a true celebration of what’s possible with OSiS. OSiS is like a wardrobe for your hair - whatever the mood, there’s a product to match!” shares Kevin Kahan UK Ambassador for Schwarzkopf Professional.

“The shoot was heavily inspired by 2000s culture and the fashion trends of that era. These images celebrate how far fashion, hair, and styling have evolved over the past 25 years. We paid homage to the year 2000, looking back with a sense of nostalgia and using it as creative inspiration for the hair looks throughout the shoot” shares Michael Young, UK Ambassador for Schwarzkopf Professional

Credit:

Styling: Clare Frith
MUA: Maddie Austin
Photographer: Michael Young
Creative Direction: Gary Ho**er, Michael Young and Kevin Kahan

Hair Team:
Alex Melville -
Chantelle Jones -
Grainne McClelland -
Harry Watson -
Tommy Hardy -

07/08/2025

The UK government has unveiled new plans to regulate the aesthetics industry, targeting unsafe practices that have left patients injured, scarred or requiring urgent NHS care. Under the proposed measures, only qualified healthcare professionals will be allowed to perform the most high-risk procedures, including non-surgical Brazilian butt lifts. These treatments must take place in Care Quality Commission registered clinics.

Lower-risk procedures such as Botox and lip fillers will come under a local authority licensing scheme. Practitioners will be required to meet strict standards in training, hygiene and insurance. Enforcement will include penalties for those operating outside the new rules. The changes follow widespread concern over unqualified individuals delivering invasive treatments in homes, hotels and unregulated clinics.

Health Minister Karin Smyth said the industry has long operated like a Wild West, with countless horror stories of harm caused by rogue practitioners. “This government is taking action to protect those seeking treatments, support honest and competent practitioners, and root out the cowboys as part of our Plan for Change,” she said. “This isn’t about stopping anyone from getting treatments. It’s about preventing rogue operators from exploiting people at the expense of their safety.”

The government will prioritise regulating the highest-risk procedures first, with a public consultation expected early next year. These steps form part of a broader commitment to raise standards, reduce NHS costs, and ensure that both patients and reputable professionals are protected.