Myth-To-Measure

22/12/2022

The whole team wishes you a Merry Christmas and a Happy New Year!

We're very thankful for your renewed trust:
we're already fully booked until April 2023, thanks to you all!

If you're looking to improve communication tools such as a website or your social media content in English and French, don't hesitate to contact us for a free quote!

07/06/2022

It's been a while and we've been super busy!
But between our projects we managed to squeeze in a smaller mission, just for the team... While on a team-building WE, we went on walks to raise awareness about trash in the UK countryside. In about 450 yards, we gathered more than 10 pounds of trash, including a miniature car for kids! It was a really eye-opening experience.

We're a young team, concerned by the state of things and the future of our planet. So here's a small thing we can all do to help: when going on a walk, why not have a trash bag in your pocket and pick up some of the trash you see along the way?

Or better yet, don't throw trash out your car window when driving in the beautiful countryside!

17/05/2022

🎥We have created a series of videos with La Collection!
We will share more about this exciting project soon, stay tuned!

31/03/2022

📽 Do you remember the series After Chaos for which we planned the filming in London? The documentary will be on Planète+ tonight! 👉 https://bit.ly/3iS24Je The documentary series After the Chaos tells the story of how these European cities were destroyed by bombing and how they were rebuilt and reinvented after the War.

💗 It is always inspiring to work with people who truly love what they do, and the professionals at Myth-to-Measure love supporting people with passion projects, like the After the Chaos crew. Thank you again for this amazing opportunity!

👉 Need any help with an upcoming project in the UK, including Scotland, or in Ireland? Contact us on [email protected]

Docland YARD - Gédéon Programmes - CANAL plus -
- Terranoa

10/03/2022

You probably heard about the historic event that happened in the Suez Canal in March 2021. The container ship "Ever Given" ran aground on a bank of the Suez Canal, one of the busiest maritime trade routes in the world. After having paralyzed traffic for almost a week, the ship was finally able to be refloated. How did the "Ever Given", one of the world's largest cargo ships, carrying 20,000 containers, end up in such a critical situation? Stuck in the sand, the 400-meter long ship, taller than the Eiffel Tower, instantly created a terrible traffic jam with hundreds of ships accumulating from one end of the Canal to the other.

On May 31, 2021, RMC Story released a new documentary "Ever Given, race against the clock at the Suez Canal" (Ah! Production / Factual Factory / RMC Story) directed by Simon Viguié.

For the needs of the documentary, French production company Ah! Production asked Myth-to-Measure to conduct interviews in London with 2 experts: Rahul Khanna (Global Head of Marine Risk Consulting at Allianz) and Patrick Adamson (Chairman and Founding partner of MTi Networks. Myth-to-Measure was able to do these interviews in one day!

We wanted to share with you some pictures of this marathon day for Rusty J. Matalou and Anne-Sarah Huet 😎 Thank you .fr for trusting us to film your interviews in England.

👉 Need any help with an upcoming project in the UK, including Scotland, or in Ireland? Contact us on [email protected]

04/03/2022

What a memory of Ireland 🇮🇪!

Irish music and Irish musicians are such a blessing! Irish music is collaborative, musicians can join the group easily and are welcome at any point. On the day we filmed this video, at the Fleadh Cheoil, the world's biggest annual celebration of Irish music, dance and culture, we entered a pub and stayed much longer than we thought we would! None of these musicians knew each other or had played together before, and yet, they played together all afternoon, to our greatest delight! People would come in, join in for a few songs, and then leave and others would take their place… It was incredible!

Those musical notes take us on such a journey that we want to go back! Before COVID, we went to Ireland to film news reports for CGTN… We’re always ready to go back to Florie-Anne Virgile’s favorite country! Cheers to our creative director Rusty J. Matalou
for these beautiful shots!

👉 More here: https://lnkd.in/d2A7BZTA

Tourism Ireland - Discover Ireland - A Trip to Ireland - Beautiful Ireland - Entdecke Irland - Turismo Irlandese - Tourisme Irlandais

28/02/2022

📣 Are you a woman-led business, or a project supporting women?

🚀 For Women’s History Month, it’s time to elevate your voice
with strong, impactful and inspiring messages!
‍‍
🤝 This month, Myth-to-Measure has curated special video offers for all women-led and women-supporting businesses! 🤝

📞 Contact us on social media or [email protected] with the password MTMWOMENMONTH to unlock new opportunities & receive our brochure introducing our offers!

Women Entrepreneurs group Women Entrepreneurs: Success Through Community Women and Girls Empowerment Foundation International

24/02/2022

🚀 asked 25 women working across media, healthcare, fashion, technology, music, business, energy and finance the one pro tip that has guided them throughout their career.

💬 Our CEO shared a valuable tip for other business women: “Don’t always expect something in return”

👏 You can read the article here:https://www.stylist.co.uk/life/careers/career-pro-tip/622516, with previous advice from these inspiring women in business .folc .to.glo.official .shilling !

21/02/2022

BIG NEWS! 💥 We are pleased to announce that Jennifer Hakim is joining our team as PR & Business Development Director!

🤝 A seasoned communications professional who has worked in public relations for over ten years, Jennifer was previously Director of DarePr a PR firm for mindful and ethical businesses in London. Jennifer’s inherent understanding of entrepreneurship and knowledge of the media landscape have provided her with the essential tools to develop Myth-To-Measure’s new Public Relations division and initiate strategic collaborations.

🚀 Her role will broaden Myth-To-Measure’s communications consultancy and strengthen its position as a leader in multimedia storytelling, adding PR copywriting and distribution, media relations and outreach, media coaching and copywriting services to the agency’s skills. Jennifer will develop the new division alongside Myth-To-Measure founder Florie-Anne Virgile, while staying true to the company’s vision to provide high quality and consistent content with character, for all budgets.

🎉 Welcome to Jennifer Hakim! 🎉

The Spill

London-based content agency Myth-to-Measure is expanding with a new Public Relations division, headed up by PR expert Jennifer Hakim, who joins the company as PR & Business Development Director.

15/02/2022

💥 👏 Congratulations to Alice Cohen and Éric Albert for the release of documentary "Inside Boris Johnson's mind" on Arte!

Myth-to-Measure worked for 3 months with to organize the filming for director Alice Cohen in several cities in England: , , , and . It was a huge challenge to put everything together, crew, locations, interviewees, in the midst of a global pandemic.

On this documentary Myth-to-Measure helped in several areas:

✨ Filming permits: The director wanted to shoot historical & political buildings, for which it was necessary to ask for filming permits beforehand. Filming in London isn’t easy, you need to be prepared! 😉

✨ Finding locations to film interviews in line with the aesthetics of the documentary is not always easy. But thanks to our experience & knowledge of London and the UK, Myth-to-Measure was able to create a wide range of contacts to find locations tailored to the director’s wishes. We thank: The Marylebone, Park Plaza Hotels & Resorts, Rudolf Steiner House, The Merchants House of Glasgow, Hydro Hotel, Eastbourne, Kimpton Charlotte Square Hotel, Institut français du Royaume-Uni The Bloomsbury The Doyle Collection for hosting the film crew!

✨ to ease every aspect of the filming, our production coordinator Anne-Sarah was able to help the team with her experience as an assistant on set. She made sure everything went smoothly. And we were also excited to work again with Troy Edige, a director we love working with!

⭐ It is always inspiring to work with people who truly love what they do, and the professionals at Myth-to-Measure love supporting people with passion projects.

👋 Need any help with an upcoming project in the UK, including Scotland, or in Ireland? Contact us on [email protected]

Morgane Sylvain Janneton

03/02/2022

💥 Exciting news! Florie-Anne Virgile was interviewed on Kindred magazine by Reem Makari about the gender gap issue in the UK film industry!

📣 “Looking at the past 10 years (2011-2022) across the UK film industry roles, female crew members made up only about 30% of the production side while male crew members made approximately 70%. Specifically across the sound and photography departments, women only make up around 8% of directors of photography and 5% of sound leads. It’s more common for them to take leadership positions in other roles like costume design or casting.”

🎙 In this interview, Florie-Anne Virgile shared her thoughts on this very important subject, here is an excerpt: “My position as a CEO is trying to give more opportunities for women. Even though I do think things are a lot better in the UK and changing, I still see that women do not have equal access to opportunities”. “Equal does not mean identical, men and women are different to be fair. But we need men to take that into account when we work together, that the women have abilities that are just as strong as theirs,” She says. “We need men to acknowledge that they need women to function and to do their job better.”

😎 Kudos to Alix Guichard for contributing this article! Alix is a filmmaker and graduate of University of Southampton who chose to use what she learnt in her studies to teach young primary and secondary school students all about filmmaking. Alix recently collaborated with us on a project that we will disclose soon!

👉 To discover the whole article: https://lnkd.in/dJwGPst6


British Film Institute MetFilm School

Exciting news! Our CEO Florie-Anne was interviewed on Kindred magazine about the gender gap issue in the UK film industry! In this interview, Florie-Anne shared her thoughts on this very important subject, here is an excerpt: “My position as a CEO is trying to give more opportunities for women. Ev...

01/02/2022

🎉🎉🎉新年好🎉🎉🎉
🎉🎉🎉恭喜发财🎉🎉🎉
🎉🎉🎉Happy Lunar New Year🎉🎉🎉

This year, we welcome the water tiger for the Lunar new year. 🏮🎉The water tiger communicates very easily with others and is also open-minded and sensitive. A new year under the sign of the tiger gives you great chances to improve your life significantly, if you work hard at it!

Myth-to-Measure is growing and we've hired more people to keep producing our best works for our clients. The water tiger💧🐯& this new lunar year brought in 2 new dynamic and promising recruits to support our team:

✨ Alexandrine Haeberli () is our new digital content Creator & film production assistant, fulfilling this dual role by bringing her superb multi-tasking skills to the fore. With a raven-like focus, she’s able to turn her talents to any challenges we throw her way!

✨ Our new content creator & community manager Ornella () is fascinated by different subjects, such as foreign foods, French rap & psychology... She can often be found cultivating her many interests, both professionally and personally. Versatile, resilient, and always able to shed her skin and start fresh on a new project, Ornella brings fresh enthusiasm and skill to her role. She is at heart an adventurer, who marches to the beat of her own drum.

🎉 👉 To read more, see link in bio!
2022 is bringing new projects & challenges and we wanted to welcome the Tiger with a proper artwork. Rusty created this wonderful design and we hope you’ll love it as much as we do!

Myth-to-Measure just celebrated its 4th anniversary & we’ve been lucky to survive the pandemic so far. We’re very hopeful for the new year to come and we certainly intend to work hard and conquer under this new lunar year of the Tiger. We hope it will bring much happiness & strength to you all! Thank you for following us still in this crazy adventure.

🐯