On The Sly

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On The Sly

Creative music & experiential audio studio
Live events, ceremonies & spectaculars
Fireworks • Drone shows • Immersive experiences

ON THE SLY is a creative studio specialising in music and experiential audio for live and immersive experiences. We work across large-scale events, ceremonies and spectaculars, as well as immersive environments, installations and brand experiences. We create and produce original music, including large-scale orchestral and hybrid scores, curate soundtracks and design audio worlds that define the emotional and narrative backbone of an experience, from immersive installations and themed environments to global broadcast moments and public celebrations experienced by millions. Our work spans immersive environments as well as large-scale public moments such as ceremonies, fireworks and drone shows. In every context, our focus is on storytelling, clarity and emotional impact. We act as music and experiential audio directors, working from early creative development through to final production. Our multidisciplinary team brings structure, craft and musical direction to complex projects, helping ideas translate clearly into live and spatial environments. We collaborate closely with global experience agencies, producers and creative directors on projects across the UK, Europe, the GCC, Australia and the US. Services -

Live Experiences & Spectaculars:
Music direction for live events and ceremonies
Soundtracks for fireworks and drone shows
Music composition and show themes
Event sound design and narrative pacing

Immersive & Experiential Audio:
Immersive and spatial audio experiences
Audio storytelling and soundscape creation

Brand, Media & Campaigns:
Sonic identity and audio branding
Audio commercials, trailers and campaigns

26/07/2026

Chromatic States, a new installation by Pixel Artworks , is open now at Outernet-London and running across the summer, with ON THE SLY creating the sonic world and spatial audio experience.

The concept treats colour as something felt rather than just seen. Visitors move through three emotional states - tension, float and wonder - each with its own visual and sonic identity.

We treated the audio as a blend of composition and sound design, somewhere between a score and a soundscape. Each room has its own spatial mix, built around the architecture of the space.

Worth a visit if you’re in London this summer.

30/06/2026

Sound is a big part of what makes an ocean feel like an ocean.

Into the Ocean: Journey Beneath is now at ArtScience Museum Singapore, an exhibition by Studio Giggle and OceanX that combines science, storytelling and immersive technology to take visitors from coral reefs down to the deepest, darkest parts of the sea.

Across three of the installations, our work included interactive soundscapes, user experience audio and sonic identities for individual marine species, helping transform complex scientific content into a more engaging and memorable visitor experience.

Images courtesy of Studio Giggle and ArtScience Museum Singapore.

19/05/2026

ON THE SLY provided music direction, composition and sound design for the King’s Cup Final 2026 half-time ceremony in Jeddah.

Built around the creative concept of the competition as the “Crown Jewel of Saudi Football”, the ceremony combined projection, lighting, fireworks, movement and music inside a large-scale stadium environment.

Our work combined original composition with featured musical material connected to the wider cultural context of the ceremony as part of the live stadium show experience.

Great to work alongside , Giulia Marocchino, Nourah Alammary and the wider Blink Experience team.

Images courtesy of

16/03/2026

iHeart TikTok Radio just launched at SXSW.

It's a genuine collaboration between iHeartMedia Inc. and TikTok, designed to translate the language of TikTok into an audio-first experience.

The station explores how the behaviour and culture of the platform translates when it becomes purely audio.

ON THE SLY was brought in to define what that translation sounds like.

At its core is a simple idea: your playlist meets your 'For You' feed. The sonic identity had to tell that story.

The starting point wasn't broadcast logic, but TikTok itself. The way sounds, voices and moments move through the platform, and how that energy could be reflected back. Fast-moving, culturally aware, built from sounds audiences already recognise.

Translating the sonic language of one platform into another becomes a form of world-building through sound.

03/03/2026

On Saturday, The BRIT Awards 2026 took over Co-op Live in Manchester.

Across the broadcast and the awards staging, this year’s creative direction explored refracted glass and layered worlds – a premium, cinematic visual language built around light, reflection and vertical panes.

We developed a restrained, tonal sound design to live inside that system. Warm and analogue in feel, with subtle glass-like textures designed to support the show’s graphic sequences, nomination moments and transitions, while maintaining clarity and forward movement across the night.

Our role was to ensure the audience didn’t just see that creative direction, they felt it.

Thank you to BRIT Awards , NorthHouse and the wider production team for the collaboration.

24/02/2026

The BRIT Awards are back this week.

This year we’re responsible for the show’s live and broadcast sound design as it moves to Manchester — creating the audio that carries the show between performances and nomination moments, both in the arena and on screen.

More to share once it’s live.

21/01/2026

LIWA International Festival, Abu Dhabi.

ON THE SLY created the music and sound design for a series of night-time moments at the 2025–26 LIWA International Festival, working with Artists In Motion.

Each piece had its own energy and character while still feeling connected to the wider creative world of the festival, supporting light, laser and projection across the dunes.

A rare opportunity to design sound that helps give personality, rhythm and impact to the experience in a distinctive landscape.

13/01/2026

Music and sound design for the Burj Khalifa.

Ahead of New Year’s Eve, ON THE SLY created the music and sound design for a series of pre-show audience engagement pieces on the Burj Khalifa, produced with

Designed as light-hearted, playful moments before the main show, the work focused on atmosphere and anticipation, with a contemporary musical approach and subtle Emirati textural elements.

A project designed to live beyond New Year’s Eve itself.

08/01/2026

Ras Al Khaimah welcomed 2026 with a landmark New Year’s Eve celebration across Al Marjan Island.

ON THE SLY composed and delivered the music soundtrack for the show, for SKY MAGIC and Fireworks by Grucci, on an epic drone, laser and pyrotechnic production.

With 120,000 watching on the beaches, and even more watching online, music played a key role in amplifying the scale, pace and emotion of the night.

📸 Navigation Films

07/01/2026

London’s New Year’s Eve is one of those rare moments when millions of people are watching together.

Music plays a huge part in how that moment feels, helping turn a large-scale broadcast into a shared experience.

Proud to have delivered the music soundtrack as London welcomed 2026.
Identity

Address

167-169 Great Portland Street
London
W1W5PF

Telephone

+442039156799

Website

http://www.onthesly.com/

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