On The Sly Audio Production

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On The Sly Audio Production

Because sound moves us like nothing else. Live experiences | Sonic identity | Broadcast media | Creative audio.

At ON THE SLY, we harness imagination and emotion to create unforgettable experiences through the power of sound. We help you create memorable and emotional connections with your audience through bespoke live experience music soundtracks and audio branding. We’re a team of passionate creative sound specialists and composers who believe that great audio has the power to connect people like nothing

else. We don’t just create live experience music soundtracks and audio branding – we tell stories that move, inspire and captivate your audience. Our expertise has earned us the trust of some of the biggest names in entertainment and we’re always eager to take on new and exciting challenges. Harnessing imagination and emotion to create unforgettable experiences through the power of sound. We help you create memorable and emotional connections with your audience through bespoke live experience soundtracks and audio branding. We’re On The Sly, a team of passionate creative sound specialists who believe that great audio has the power to connect people like nothing else. We don’t just create live experience soundtracks and audio branding – we tell stories that move, inspire and captivate your audience. We help clients from London to Los Angeles, Sydney to Saudi Arabia, Dallas to Dubai…

You may have heard our work on London's annual New Years Eve celebration broadcast on BBC One, COP28 in the UAE, the spectacular Paramount+ Australasia launch show over Sydney Harbour Bridge, mashing up the kinetic dance floor on Coldplay's World Tour, caught our audio trailers for the BBC's biggest programmes like Doctor Who & Line of Duty, or heard our branding work on radio stations like iHeartMedia's 104.3 My FM (KBIG) Los Angeles, Virgin Radio UK/Canada/Dubai, BBC Radio 1, 2 & 6Music in the UK, Nova in Australia

Services:
Soundtracks and creative audio for live experiences
Custom music and themes
Sound design
Audio branding
Audio commercials and trailers
Sonic branding
Radio imaging
Jingles
Voices

03/01/2026

Happy New Year from London!

https://www.youtube.com/live/FuzyX3q1crY?si=dvYINctX8U3J1Cj8

Another immense production by a fantastic team.

Wishing you all the best for 2026!

Agency: Identity
Music directors & soundtrack: ON THE SLY + Kojo Samuel
Fireworks: Titanium Fireworks Ltd
Lightning Design: Tim Routledge Lighting Design
Hologauze: Pixel Artworks
Lighting: Lights Control Rigging - LCR
Show Safety: CarnDu
PA Sound: DeltaLive
Client: Mayor of London
Broadcast: BBC One

18/12/2025

2025.... in 25 seconds

Huge thanks to all our clients and creative partners who have made the magic possible.

Highlights from a year of live experience, sound and music.

15/12/2025

This weekend, a global first - the Red Bull Tetris World Finals in Dubai. Giant Tetriminos flying high above the ground, turning the Dubai Frame into the world's largest playable Tetris game!

From the opening ceremony to gameplay, through to the closing ceremony, we were there to help the creative and technical visionaries bring the spectacle to life, directing the music team featuring the fabulous Firdaus Orchestra & El Waili.

Thanks to Red Bull, Hang Loose Media Group, and the whole team including Lumasky Drone Show, FLASH ART, Solas Middle East, Native Strangers, Impact Solutions Egypt, fckry, Blink Experience

24/11/2025

Right now, Manar Abu Dhabi is transforming the UAE capital into an open-air gallery with a citywide light art initiative that’s truly spectacular.

Running from November 15 2025, to January 4 2026, this year’s edition - titled “The Light Compass” - features 23 newly commissioned works across Abu Dhabi and Al Ain, presented by the Department of Culture and Tourism - Abu Dhabi.

One of the standout pieces is “Wind of Change” by studio DRIFT : a stunning choreographed performance featuring 2,000 drones that map invisible natural forces… wind, currents, and time. The aerial display moves from shifting sand dunes to a luminous falcon (Abu Dhabi’s emblem) before dissolving into a vortex symbolising the city’s future.

We were pleased to compose the bespoke soundtrack and score for this piece, helping bring Drift’s vision to life musically above Jubail Island’s mangrove landscapes.

If you’re in the region, Manar Abu Dhabi runs until January 4th - an incredible celebration of light, nature, and artistic innovation.

📷 Images courtesy of Department of Culture and Tourism Abu Dhabi & Public Art Abu Dhabi

19/11/2025

Hear our Co-Founder David Wakefield discussing some key ways to engage all the senses in immersive attractions on the latest Skip the Queue podcast.

Website: https://skipthequeue.fm/episodes/how-to-engage-all-the-senses

Spotify: https://open.spotify.com/episode/49McySzdDOwUfbNV3TEqmE

Apple: https://podcasts.apple.com/gb/podcast/skip-the-queue/id1475086195

11/11/2025

Recently in Riyadh 🇸🇦

We had the honour of creating the music and audio for the Longines Global Champions Tour Finals Closing Ceremony - a show that celebrated the deep connection between horse and Saudi culture, flowing together in perfect harmony.

The ceremony from 555 Live Experience brought together conceptual dance, dramatic beam lights, and a spectacular drone show against the Riyadh skyline. Our culturally inspired contemporary score and sound design helped weave together a story of land and sky, past and future, people and place.

A huge thank you to 555 Live Experience Blink Experience, for Ministry of Sport - وزارة الرياضة , and Saudi Arabian Equestrian Federation for bringing us on this journey.

And special thanks to Luca Taschini, Giulia Marocchino, Marc Van Sintruyen, Alexandre Molina Barragan, Cindy Van pollaert, Nourah Alammary, Drone Show Animations, Ethos Media

17/10/2025

It’s been a privilege to work alongside the team at 555 Live Experience and their partners General Entertainment Authority - GEA, and Sela on the opening parade for Riyadh Season 2025.

We developed music for 14 unique acts, supporting a vibrant mix of performers, floats, and parade moments that lit up Riyadh’s streets as thousands gathered between Kingdom Arena and Boulevard World. We were brought on board to help deliver the creative vision with music tailored for scenes as varied as dinosaur floats, ice cream clouds, and roving dancers - adding an extra layer of energy to an already spectacular event.

Thanks to everyone at 555 and their partners, Groupe F , Advanced Services Company , Ethos Media and we’re already looking forward to bringing more people together through music and creativity on our next projects.

16/09/2025

We recently teamed up with BBC Creative on the audio component for the corporation’s Made Of Here campaign — the BBC’s new celebration of the UK’s homegrown stories.

From the voices of Liverpool, Cornwall, Newcastle, Belfast, Glasgow, Cardiff and beyond, the trailer captures the people, places and communities that create the groundbreaking stories and programming that makes the BBC truly unique.

Because the stories we tell aren’t just made here — they’re made of here.

Mixed by Lewis Bilkey at ON THE SLY. Thanks to Kate Dinsdale, Steve & everyone at BBC Creative.

11/09/2025

Experiences live in the memory.

Sound is what makes them unforgettable.

We partner with brands and creators to bring that impact.

Here’s our latest live experiences reel.

Thanks to the amazing teams and superstars who have made these experiences possible.

26/06/2025

50 years. One legendary band.

Iron Maiden are back on the road with The Run For Your Lives World Tour – their most spectacular and elaborate show ever, blending cutting-edge technology with their signature classical heavy metal theatrics.

We were on the creative team alongside Partizan, helping support the band in bringing it all to life. Partizan handled the powerful visuals across a huge LED backdrop, and we looked after the audio – designing moments that build tension, shift energy, and set the scene before the band launch into one of their classic tracks.

No spoilers – but we can say we had a blast building a world that can only be experienced at a Maiden show.

24/04/2025

Ready, set… globe!
Five fearless teams take on the ultimate travel test, racing 14,000km across Asia with just over £1,000 per person, no phones, no internet, and no safety net. Only one team will reach the finish line first and claim the £20,000 prize.

We became a team once again with BBC Creative to put you right in the thick of it with an immersive audio trailer to launch the series. Surrounding the listener in the sounds of the series, letting them feel what it’s like to be on the road in the centre of the action.
https://www.onthesly.com/projects/race-around-the-world-3d-binaural-trailer/

Address

167-169 Great Portland Street
London
W1W5PF

Telephone

+442039156799

Website

http://www.onthesly.com/

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Our Story

At On The Sly, we create award-winning audio branding, radio imaging, music, audio post-production...and we curate voices too. Current and previous victims of the On The Sly treatment include KBIG 104.3 MY FM Los Angeles, WLIT MY FM Chicago, Heart Network, London's Kiss 100, 95.8 Capital FM, BBC Radio 1, BBC Radio 2, Virgin Radio Dubai, BBC Radio 5Live, BBC 6 Music, Disney, Nova Entertainment Australia, KIIS Australia, Primedia South Africa, Kerrang Radio. Radio Academy Gold Award winners, New York Festival award winners, CRCA award winners and many more... We're not just an audio branding company. We pimp out some banging voice overs, craft a wide selection of custom music and jingles and we can use every tool in our arsenal to re-energise your brand or production.