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Press Loft

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We’re an online PR platform connecting brands from the home and gifts sectors with journalists, influencers & bloggers worldwide. To date over 1 million product images have been downloaded by journalists enabling start-ups through to digital agencies representing the worldwide brands, to get coverage in top media, printed and digital, both at home and abroad. http://www.pressloft.com

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16/10/2025

What the press loved over the last month ✨

September’s top-performing images paint a clear picture of where editor interest is heading as we move deeper into AW25.

🎄 Festive imagery with atmosphere

Christmas content continues to dominate downloads, but it’s lifestyle-led scenes that are driving the most engagement. Editors are favouring imagery that feels lived-in and transportive - cosy tablescapes, tree-decked living rooms and warm, gentle lighting - over more minimal showroom-style setups.

📜 Paper details make a return

From garlands and crackers to handmade ornaments, paper elements are proving to be a clear editorial favourite. It’s a nostalgic, sustainable detail that feels timeless and achievable, making it an easy look for readers to recreate at home.

🧥 Layered comfort

Cosy fashion staples are trending as editors curate outfit inspiration for the colder months ahead. While warm neutrals remain a favourite, there’s also a growing appetite for expressive colour - pieces in berry, red and cobalt tones that cut through the winter gloom and add a playful lift to layered looks.

🕯️ Self-care gifting on the rise

Searches for pampering and wellbeing products are climbing as journalists prepare gift guides designed to help readers unwind over the Christmas break and start the new year with mindful habits. Think candles, bath products and daily ritual sets that blend indulgence with intention.

🎀 The Coquette revival

High-femininity is back, with love for lace, pearls and ribbon details on the platform being largely influenced by the V&A’s latest Marie Antoinette exhibition. Soft pastels and delicate accessories are adding a touch of romance to both fashion and gifting features.

For brands and agencies, now’s the time to focus on atmosphere and detail. Editors are finalising winter features, with early 2026 stories already in motion, so remember that imagery that feels warm, styled and tells a story will be your secret weapon 💫

🏷Trend insights, marketing tips, PR, PR tips, London PR, Interiors PR, Fashion PR, AW25 trends

01/10/2025

Modern heritage is emerging as one of AW25’s defining fashion stories 🤎

Checks, tartan and houndstooth are everywhere this season, but not in the rigid, traditional sense. Designers are scaling up patterns, loosening tailoring and mixing these familiar fabrics with everyday staples, creating a version of heritage that feels distinctly modern.

This return to familiar motifs reflects a wider appetite for longevity and craftsmanship. In a season where micro-trends come and go so quickly, heritage stands out for its sense of permanence - an already timeless look refreshed with updated cuts and styling that feel relevant for today’s wardrobes. Think more relaxed silhouettes, belted blazers, Fair Isle knits, and pops of traditional patterns like gingham and statement checks.

For editors and stylists, modern heritage provides a flexible direction that works just as well in “old money” narratives as it does in everyday features.

📸 If you’re a journalist working on winter fashion stories, head to Press Loft to explore the latest ready-to-download imagery in our library!

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Winter Trends, Fashion Trends, Heritage Style, Autumn Outfit Ideas, Winter Outfit Ideas, PR, London PR, Fashion PR, Press Loft, PR Platform, Currently Trending, PR Tips, Product Photography, Editorial Shoots

22/09/2025

If you’ve been keeping an eye on seasonal searches, you’ll know that one of the biggest shifts we’ve seen building over the past few months is towards moody neutrals 🍂

But these aren’t your standard beige basics. We’re talking rich cocoa, buttery caramel, olive greens and those redish mahogany tones that add a hit of warmth and drama. Downloads for imagery in these shades have been climbing steadily on Press Loft, showing that editors are already leaning into palettes with more depth and character as AW25 takes shape.

With today’s autumn equinox marking the official turn toward darker evenings, it feels like the perfect moment to embrace these grounding hues. Think of elements like velvet cushions, natural woods and soft boucle, all layered together to curate a look that feels anything but flat or boring 🤎

Swipe through for a dose of inspiration and if you’re a journalist looking to tap into this palette, you’ll find a full trend edit of moody neutrals ready to download on Press Loft via the link in bio 💫

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🏷Fall Trends, Seasonal Styling, Gift Guide Inspiration, PR Tips, Press Loft, PR 101, London PR, PR Platform, Media Relations, Marketing Tips, Media Requests, In The Press, Currently Trending

18/09/2025

Not to alarm anyone but…Christmas is less than 100 days away 😳

September marks one of the most valuable windows in the Christmas PR calendar. Long-lead magazines are putting the finishing touches on their festive issues while short-lead publications are just starting to source products for gift guides, décor features and seasonal inspiration. That overlap makes this the perfect moment for brands and agencies to maximise their festive coverage opportunities (especially if you’re a little late to start 👀)

So if you’ve been putting off sharing your festive collections, consider this your (gentle) nudge to get moving. The more accessible your imagery is, the easier you make life for journalists hunting for last-minute additions (and that’s exactly what Press Loft is here to help with 😉)

Journalists, if you’re still sourcing products for your core festive content or just looking for inspiration to elevate your cosy winter edits, Press Loft’s image library is brimming with fresh uploads from over 1,200 brands and 27,000 journalists.

✨ Pssst! We offer a free trial for brands and agencies, as well as free accounts for journalists - get set up today and make the most out of these next few festive months 🎄

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🏷Christmas Trends, Seasonal Styling, Gift Guide Inspiration, PR Tips, Press Loft, PR 101, London PR, PR Platform, Media Relations, Marketing Tips, Media Requests, In The Press, Christmas 2025, Christmas Decor, Christmas PR

12/09/2025

What the press loved this month ✨

The latest download data is in and it’s painting a pretty clear picture of what editors are loving right now across fashion and interiors. Here are our main take-aways:

🌰 Moody neutrals are stealing the spotlight

Think deep browns, caramels and mahogany shades - rich cocooning tones that feel luxe but lived-in. We’re seeing them everywhere from velvet cushions to buttery leather bags, perfect for bridging late summer and the crisp autumn nights ahead.

🍒 Cherry reds aren’t going anywhere

Brick, berry and cherry hues continue to rack up downloads, proving last year’s cherry-coded moment still has editors hooked. Whether it’s a flash of crimson in a tablescape or a structured coat in a Cherry hue, these reds add instant impact for editorial spreads

🌿 Winter greens are having a moment

Warm olives and earthy forest shades are emerging as the go-to transition colours, grounding interiors and fashion alike. These nature-leaning shades work beautifully for autumn features and carry through seamlessly to Christmas styling.

🧵 Checks & houndstooth are back in rotation

Classic patterns are creeping into everything from oversized coats to upholstery details, adding texture and a timeless charm that editors love when planning cooler-weather features.

🎄 Christmas is already in full swing

Festive tablescapes, stockings and decorative touches are flying out of the library as both long-lead and short-lead media build up their holiday pages. If you’ve been waiting to upload your seasonal imagery, consider this your nudge.

For brands and agencies, now is the time to refresh seasonal uploads and fine-tune keywords. Journalists are locking in AW25 and Christmas features (as well as looking at early 2026 articles), so aligning your imagery with these topics will help secure valuable coverage in the months ahead!

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🏷Christmas 2025, Christmas trends, product photography, product shoots, media relations, currently trending, marketing tips, Christmas decor, PR Tips⁠, Press Loft, London PR, Christmas PR

09/09/2025

Christmas gift guide season is here 🎁✨⁠

Few PR opportunities carry as much weight as Christmas gift guides. They’re highly competitive, provide major visibility, and can make a real difference to your seasonal PR results. But here’s the problem: editors are buried under a tidal wave of Christmas pitches, and the majority never even make it past the inbox.

So, what makes the difference between a pitch that’s ignored and one that makes it onto the page? When we spoke to journalists on our What the Media Want podcast, their answers were refreshingly simple:

✨ Get the basics right - high-res cut-outs, lifestyle shots, RRPs and stockist details.

⏰ Time it properly - long-lead glossies close by end of September, so don’t wait until the last minute.

📝 Frame it like a story - “Eco-friendly gifts”, “Hosting essentials,” or “2026 Christmas trends”, not a catalogue.

✅ Keep access simple - no WeTransfers that expire in 7 days, no missing details that need chasing.

The truth is, journalists aren’t looking for perfection. They’re looking for clarity, speed, and relevance. The brands who deliver that are the ones that make it into those all-important Christmas gift guides.

👉 Read the full blog (link in bio) for the complete breakdown, or or tune into our What the Media Want podcast to hear it straight from the journalists themselves 🎙️⁠

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🏷Christmas 2025, Christmas trends, product photography, product shoots, media relations, webinar, interview, currently trending, marketing tips, Christmas decor, PR Tips

01/09/2025

Us on the 31st August vs us on the 1st September 🍂

And just like that, the -ber months have arrived - One day it’s sundresses and iced lattes, the next it’s chunky knits, falling leaves and pumpkin-spiced everything.

While some of us at Press Loft HQ are mourning the last rays of sunshine, others have been eagerly waiting for any excuse to embrace all things autumnal (especially after seeing all of the stunning imagery for AW25 that's been added to our image library!)

Be honest: are you secretly clinging to summer or already deep into autumn mode?

19/08/2025

Move over summerween - it’s time to get ready for the real deal 🎃

While the glorious weather we’re having shows that summer is still clinging on, many of us have already shifted our attention towards the cosier “-ber’ months that lay just on the horizon 🍁

Aside from the warming colour palettes, lush layers and pumpkin spice literally everywhere you turn, autumn’s return brings one of our favourite holidays - and we’re not the only ones getting excited.

Search trends on TikTok and Pinterest show a rising interest in Halloween 2025 decor and costume inspiration, with consumers apoarently starting their spooky season prep earlier than ever 👻

If you’re a journalist sourcing products for any content around All Hallows Eve or just looking for some inspo to help you get into the “spirit” of things, be sure to explore Press Loft’s image library and check out the latest additions from our brand network!⁠
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Trusted by over 1,300 brands and 26,000 journalists, follow the link in bio to explore the platform and discover all of the gorgeous imagery that has been added for the ⁠season ahead.

PR, PR Tips, Halloween, Fall Aesthetic, Gothic, Witchy, Halloween Decor, Halloween Costume, Halloween Finds, Wednesday Addams, Ghosts, Spooky Decor

15/08/2025

Outfits and accessories the press loved recently 👜✨️

We’ve rounded up some of the most downloaded fashion images on Press Loft over the past month or so, revealing the pieces and palettes that are dominating journalists’ mood boards as we move from sun-drenched summer looks into richer, autumn-ready styling.

Here's what's making the biggest impact so far:

Easy, Breezy Coastal Styling ⛵️

Crisp whites, flowing skirts and rattan accessories still have a place in editors’ mood boards, but this time they’re anchored by heavier layers or structured bags to carry them into cooler days ahead.

Grounded, but never boring 🤎

From forest greens to deep chocolate and soft caramel, grounded, earthy hues are emerging as a favourite in A/W accessories and knits. Far from dull, these shades add depth and sophistication, making them a season-defining staple.

Quilted charm 🪡

We've been spotting things like patchwork totes, reversible floral jackets and vests everywhere recently, and its clear that quilted textures are emerging as a key detail for the season ahead - adding warmth, personality, and a tactile edge that editors can’t resist.

Cosy tailored knits 🧶

Knits are still chunky enough to feel cosy, but the oversized silhouettes of past seasons are giving way to more streamlined fits that are perfect for layering under coats without losing comfort or shape.

For brands and agencies, this is the moment to get ahead. Short-lead press may still be holding onto a hint of summer, but long-lead titles are already building out their late autumn and winter fashion features!

If the current top downloads are anything to go by, it shows that the sweet spot lies in transitional pieces that bridge the gap between the seasons and can be layered effortlessly when the winter arrives 💫

13/08/2025

Summer might be slipping through our fingers, but according to Pinterest trends, it’s not going without a fight.

The final season of The Summer I Turned Pretty has been dominating feeds - with weekly drops sparking everything from the inevitable love triangle debates to swooning over heartfelt moments (like *THAT* scene in episode 5 - iykyk)

But it’s not just the romance keeping viewers hooked. The show’s visual world - from the Fisher family’s airy, salt-washed beach house to the sun-soaked charm of Cousins Beach itself - has captured hearts and imaginations in a big way 💙

Since the first two episodes aired on 16th July, Pinterest has recorded a major surge in searches for coastal decor ideas, with ‘beach house decor’ seeing a 700% increase in US traffic over the last few weeks!

It’s easy to see the appeal. The set and location design deliver coastal style at its most inviting: think weathered wood floors, billowing linen curtains, woven textures, ocean-washed blues, and light-filled spaces that feel timeless and effortless. It’s a softer, more lived-in take on beach-house interiors - one that transitions seamlessly from high summer into those first golden weeks of autumn.

So while our mood boards may be slowly shifting to deeper tones and layered knits, it’s clear this summer still has one last starring role to play 💫

Press Loft PR

02/05/2025

We're being very intentional with how we approach this May bank holiday...and the intention is to do absolutely nothing for the next 3 days ☀️🍹😎

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🏷PR, London PR, Interiors PR, Public Relations, PR Platform, Seasonal Trends, Currently Trending, Inspo

23/04/2025

The sun’s out, the flowers are blooming, and spring is officially in full swing — which can only mean one thing: picnic season has arrived ☀️

And it’s more than just an excuse to get outside. With “picnic” now one of the top 10 most-searched terms on Press Loft, and Pinterest searches for “birthday picnic,” “luxury picnic,” and “aesthetic picnic ideas” all on the rise, it’s clear that outdoor entertaining is resonating with both media and consumers alike 🌷

From casual lunches on the lawn to curated, camera-ready spreads, people are seeking out ways to make their alfresco moments feel a little more elevated — and journalists are on the lookout for products that help set the scene 🌄

Got picnic-perfect products in your collection? Make sure they’re uploaded to your Press Loft account ASAP as journalists are searching for inspo as we speak!

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🏷PR tips, PR Platform, product-based businesses, top searches, trending topics, Pinterest Trends, spring trends, picnic trends, consumer trends, marketing tips, PR 101, Press Loft, PR Made Simple

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We’re an online PR platform connecting over 1000 brands from the home and gifts sectors with journalists, influencers & bloggers worldwide. To date over 2 million product images have been downloaded by journalists enabling start-ups through to PR agencies representing the worldwide brands, to get coverage in top media, printed and digital, both at home and abroad. Want to read more? http://www.pressloft.com Follow us on social media: http://twitter.com/pressloft http://pinterest.com/Pressloft https://instagram.com/pressloft/