Press Loft

Home
United Kingdom
London
Press Loft

www.pressloft.com
PR Made Simple for Home and Gift Brands & retailers Want to read more?
(1)

We’re an online PR platform connecting brands from the home and gifts sectors with journalists, influencers & bloggers worldwide. To date over 1 million product images have been downloaded by journalists enabling start-ups through to digital agencies representing the worldwide brands, to get coverage in top media, printed and digital, both at home and abroad. http://www.pressloft.com

Follow us on

the social media:
http://twitter.com/pressloft
http://pinterest.com/Pressloft

https://instagram.com/pressloft/

19/08/2025

Move over summerween - it’s time to get ready for the real deal 🎃

While the glorious weather we’re having shows that summer is still clinging on, many of us have already shifted our attention towards the cosier “-ber’ months that lay just on the horizon 🍁

Aside from the warming colour palettes, lush layers and pumpkin spice literally everywhere you turn, autumn’s return brings one of our favourite holidays - and we’re not the only ones getting excited.

Search trends on TikTok and Pinterest show a rising interest in Halloween 2025 decor and costume inspiration, with consumers apoarently starting their spooky season prep earlier than ever 👻

If you’re a journalist sourcing products for any content around All Hallows Eve or just looking for some inspo to help you get into the “spirit” of things, be sure to explore Press Loft’s image library and check out the latest additions from our brand network!⁠
⁠
Trusted by over 1,300 brands and 26,000 journalists, follow the link in bio to explore the platform and discover all of the gorgeous imagery that has been added for the ⁠season ahead.

PR, PR Tips, Halloween, Fall Aesthetic, Gothic, Witchy, Halloween Decor, Halloween Costume, Halloween Finds, Wednesday Addams, Ghosts, Spooky Decor

15/08/2025

Outfits and accessories the press loved recently 👜✨️

We’ve rounded up some of the most downloaded fashion images on Press Loft over the past month or so, revealing the pieces and palettes that are dominating journalists’ mood boards as we move from sun-drenched summer looks into richer, autumn-ready styling.

Here's what's making the biggest impact so far:

Easy, Breezy Coastal Styling ⛵️

Crisp whites, flowing skirts and rattan accessories still have a place in editors’ mood boards, but this time they’re anchored by heavier layers or structured bags to carry them into cooler days ahead.

Grounded, but never boring 🤎

From forest greens to deep chocolate and soft caramel, grounded, earthy hues are emerging as a favourite in A/W accessories and knits. Far from dull, these shades add depth and sophistication, making them a season-defining staple.

Quilted charm 🪡

We've been spotting things like patchwork totes, reversible floral jackets and vests everywhere recently, and its clear that quilted textures are emerging as a key detail for the season ahead - adding warmth, personality, and a tactile edge that editors can’t resist.

Cosy tailored knits 🧶

Knits are still chunky enough to feel cosy, but the oversized silhouettes of past seasons are giving way to more streamlined fits that are perfect for layering under coats without losing comfort or shape.

For brands and agencies, this is the moment to get ahead. Short-lead press may still be holding onto a hint of summer, but long-lead titles are already building out their late autumn and winter fashion features!

If the current top downloads are anything to go by, it shows that the sweet spot lies in transitional pieces that bridge the gap between the seasons and can be layered effortlessly when the winter arrives 💫

13/08/2025

Summer might be slipping through our fingers, but according to Pinterest trends, it’s not going without a fight.

The final season of The Summer I Turned Pretty has been dominating feeds - with weekly drops sparking everything from the inevitable love triangle debates to swooning over heartfelt moments (like *THAT* scene in episode 5 - iykyk)

But it’s not just the romance keeping viewers hooked. The show’s visual world - from the Fisher family’s airy, salt-washed beach house to the sun-soaked charm of Cousins Beach itself - has captured hearts and imaginations in a big way 💙

Since the first two episodes aired on 16th July, Pinterest has recorded a major surge in searches for coastal decor ideas, with ‘beach house decor’ seeing a 700% increase in US traffic over the last few weeks!

It’s easy to see the appeal. The set and location design deliver coastal style at its most inviting: think weathered wood floors, billowing linen curtains, woven textures, ocean-washed blues, and light-filled spaces that feel timeless and effortless. It’s a softer, more lived-in take on beach-house interiors - one that transitions seamlessly from high summer into those first golden weeks of autumn.

So while our mood boards may be slowly shifting to deeper tones and layered knits, it’s clear this summer still has one last starring role to play 💫

Press Loft PR

08/08/2025

If is on your PR pitching list, this final episode of our first podcast series is packed with insider intel you won’t want to miss 👀

In Episode 7 of What the Media Want, we sat down with - the editor of Your Home, A.K.A the UK’s best-selling home magazine!

From her start in a bridal shop during the 2008 recession to editing titles like Homes & Antiques and now Your Home, Mel shares how she’s built a career crafting content that helps readers create their dream home without breaking the bank.

In this episode, Mel reveals:
✨ the imagery that lands, from natural styling to AI-free visuals
✨ why gimmicky tie-ins rarely make the cut
✨ the deadlines that matter (including Christmas by end of August 😬)
✨ why Fridays and the end of a season can be some of the best times to land your pitch in her inbox

We’re ending the series on a high with practical tips to help you pitch better, time it right, and boost your chances of being featured.

🎧 Episode 7 is live now on Spotify, YouTube, and Press Loft - tune in for a behind-the-scenes look at what Your Home really wants.

🏷 Webinar, Podcast, New Episodes, Interview, PR Tips, Marketing Tips, Publications, Features, Style Trends, Interiors Trends, AW25 Collections

05/08/2025

What the press loved last month 🍂

We’ve rounded up July’s most downloaded images on Press Loft, revealing exactly what’s catching journalists’ eyes as we move from high summer into autumn/winter features.

Here’s what’s making the biggest impact:

💛 Butter yellow continues to shine

Predicted as a 2025 key colour, this soft, uplifting shade isn’t fading fast like some seasonal trends. From cushions to statement wall art, products in this hue are really proving their longevity - bringing a bit of gentle optimism into our day-to-day.

🎄 Festive content is front and centre

Festive downloads surged last month, with Sophie Allport’s bauble storage shot leading the charge. More broadly, we’re seeing strong demand for atmospheric lifestyle images that can anchor a feature - i.e. the kind of visuals editors use to set the tone, then layer with cut-outs to create shoppable stories and help consumers bring the look to life.

🍂 Autumnal tones and textures make their return

Think deep greens, burnt oranges, grounding browns and plenty of tactile textures. For example, these moodier lifestyle shots from Dunelm and Nkuku really hit the sweet spot for editors prepping their transitional content.

🛋 Retro revival is having a moment (again)

Timeless mid-century pieces are resonating with journalists, and they pair so naturally with autumnal palettes. Interest in this aesthetic is only set to grow, especially as cultural moments - like the new Fantastic Four movie and its beautiful set design - bring the style back into the spotlight.

For brands and agencies on the platform, now’s the time to align your image library with what both long-lead and short-lead press is prioritising - not just the current season, but for what's coming next.

While short-lead features may still be clinging to a summer state of mind, long-lead publications are already looking ahead to late autumn and core winter features (not just Christmas!) ❄️

04/08/2025

While most sane people are happily soaking up the final days of summer, we’ve been quietly pinning and curating our autumn wardrobe inspo 👀

Back in January, the early AW25 collections shown across fashion weeks gave us a first glimpse of what’s to come this season: quilted details, layered knits, earthy palettes lifted with bold pops of colour, and tailoring that’s softer and easier to wear. Structured silhouettes meet relaxed, lived‑in accessories for that polished‑yet‑effortless balance that feels just right when the temperature drops 🍂

We’ve also spotted modern boho making a quiet comeback, tapping into the ongoing wave of ’90s and early‑2000s nostalgia. Autumn’s cooler days naturally lend themselves to the layering, texture, and movement this style thrives on, bringing out a free‑spirited, witchy energy that feels perfectly in tune with the season ✨️

If you’re a journalist working on AW25 style features, head to Press Loft to explore the full curated fashion edit and access all of the ready-to-download imagery in our library!

01/08/2025

Small and independent brands - this one’s for you!

Landing coverage in national lifestyle media can feel out of reach, but Catherine Bennion-Pedley, Lifestyle Editor at Fabulous Magazine, is here to prove otherwise.

With over 20 years in women’s media, Catherine has seen it all - from big-budget campaigns to indie brands making a splash with the right pitch.

In this episode of What the Media Wants, she shares how smaller businesses can compete with the big players and actually get featured across Fabulous’ print, digital, social, and YouTube platforms.

Here’s what you’ll learn:
✨ Where the opportunities are: from gift guides and trend edits to newsletter giveaways and YouTube content
✨ Why great imagery is your secret weapon (and the easy mistakes that get pitches ignored)
✨ The timelines that matter: Why September is make-or-break for Christmas and the best times to pitch new collections

If your 2025 goal is to see your products in national media, Catherine’s advice will help you get there - no matter your brand size.

🎧 Episode 3 is now live on Spotify, YouTube and Press Loft - tune in to hear what really wants!

🏷Webinar, Podcast, Interview, Media Relations, PR Tips, Marketing Tips, Press, Trend Reports, 2025 Trends

02/05/2025

We're being very intentional with how we approach this May bank holiday...and the intention is to do absolutely nothing for the next 3 days ☀️🍹😎

☀️
-----------------------------
🏷PR, London PR, Interiors PR, Public Relations, PR Platform, Seasonal Trends, Currently Trending, Inspo

23/04/2025

The sun’s out, the flowers are blooming, and spring is officially in full swing — which can only mean one thing: picnic season has arrived ☀️

And it’s more than just an excuse to get outside. With “picnic” now one of the top 10 most-searched terms on Press Loft, and Pinterest searches for “birthday picnic,” “luxury picnic,” and “aesthetic picnic ideas” all on the rise, it’s clear that outdoor entertaining is resonating with both media and consumers alike 🌷

From casual lunches on the lawn to curated, camera-ready spreads, people are seeking out ways to make their alfresco moments feel a little more elevated — and journalists are on the lookout for products that help set the scene 🌄

Got picnic-perfect products in your collection? Make sure they’re uploaded to your Press Loft account ASAP as journalists are searching for inspo as we speak!

--------------------------

🏷PR tips, PR Platform, product-based businesses, top searches, trending topics, Pinterest Trends, spring trends, picnic trends, consumer trends, marketing tips, PR 101, Press Loft, PR Made Simple

26/03/2025

Beach-influenced interiors are making a strong return this season — but with a softer, more elevated feel. Think breezy linen, whitewashed woods, and a palette of coastal whites and sun-faded neutrals that channel laid-back luxury without leaning too heavily into nautical themes 🤍

It’s a look that feels timeless and modern all at once: natural textures, relaxed silhouettes, and refined details that bring a sense of calm and quiet sophistication to summer styling.

The White Company has long embodied this aesthetic, and their latest collection captures it beautifully. From light layering pieces to airy, understated accents, it’s a masterclass in relaxed elegance — perfect for those early summer features ☀️

Explore and download their newest imagery now on Press Loft!

Address

London

Telephone

+442076106633

Website

http://www.pressloft.com/

Alerts

Be the first to know and let us send you an email when Press Loft posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Want your business to be the top-listed Media Company in London?

Our Story

We’re an online PR platform connecting over 1000 brands from the home and gifts sectors with journalists, influencers & bloggers worldwide. To date over 2 million product images have been downloaded by journalists enabling start-ups through to PR agencies representing the worldwide brands, to get coverage in top media, printed and digital, both at home and abroad. Want to read more? http://www.pressloft.com Follow us on social media: http://twitter.com/pressloft http://pinterest.com/Pressloft https://instagram.com/pressloft/