Carat Global

07/08/2025

What does look like in the ?

We’re publishing a seven-part strategy series on how to thrive in today’s tech-powered landscape — where every impression can build brand and drive conversion.

Four chapters are live. Chapter five is coming sooner than you think! Visit our CPG Content Hub to start your journey 👉 https://lnkd.in/er5Fsysd

17/06/2025

Culture, media, and creativity converge at The Carat Cultural Catalyst—an energizing beachside experience at Cannes that puts bold thinking and cultural connection at the forefront. Join Carat, creators, and industry leaders as they unpack the forces shaping brand performance today—from algorithmic influence to authentic engagement.

09/09/2024

At Carat, we are driven by our commitment to craft innovative media solutions that deliver real results for our clients. This dedication was on full display at the Media Specialists Association Awards 2024, where Carat Malaysia emerged as a significant force contributing to dentsu Media Malaysia’s remarkable haul of 23 wins. 🙌 Find out more:

Carat Malaysia's 23 wins at the MSA Awards 2024 demonstrate their commitment to media excellence and innovative campaigns.

30/07/2024

Have you seen our Pioneers in Advanced Video (AV) lunchtime session at MADFest London with Carat and MiQ? Watch it here: https://www.carat.com/thoughts-and-views/pioneers-in-advanced-video-av-a-panel-discussion

The session was for industry leaders to discuss the future of AV and its evolving landscape. Moderated by Matt Willifer, Chief Strategy Officer at Carat, the panel featured Will Gough, AV Product Lead at dentsu, Lauren Hawkins, Managing Partner, Carat AV, and Gag Sahota, Group Agency Director at MiQ.

25/07/2024

Google’s U-Turn on Third-Party Cookies: A Wake Up Call for the Media Industry. Andre Van Niekerk, Global Digital Partner, Carat has been advising brands on the evolution of the cookies landscape since Google’s original announcement back in 2020, and shares his take on the latest news here: https://www.carat.com/thoughts-and-views/googles-u-turn-on-third-party-cookies-a-wake-up-call-for-the-media-industry

Google has announced that third-party cookies will remain operational in Chrome browsers indefinitely, reversing its previous decision to deprecate them by 2025.

18/07/2024

Want more from MADFest London? Watch our best bits from below ✨👇

17/07/2024

NEW CLIENT | Welcome to Pernod Ricard in Europe 🇬🇧🇫🇷🇩🇪🇪🇸

Pernod Ricard and dentsu have extended its strategic partnership following a competitive pitch appointing Carat as the Pernod Ricard media planning and buying partner for its Europe Entities - as well as strengthening the existing relationship with sister agency, iProspect, in Spain.

From July, Carat will work with Pernod Ricard’s extensive portfolio of renowned brands including Absolut Vodka, Beefeater Gin, Ballantine’s, Chivas, Jameson, among others.

30/05/2024

We are delighted to announce Carat has won the IKEA business in the US and are proud to be expanding our global partnership with IKEA at dentsu.

“We look forward to working with the new team as we continue our transformation and growth in the U.S. market.”

Find out more:

Ikea is moving its U.S. media business to Carat from Wavemaker, which has held the account for more than six years.

29/04/2024

Inspired by the powerful discussions at , Nate Nicely, Global Chief Marketing Officer, Media dentsu shares his thoughts. From climate justice to digital inclusion, the urgency of our global challenges is clear. As we navigate these complexities, let's remember Elliot Page's call for empathy and understanding.