Athena Social

Athena Social Search-First Marketing for Seamless Discoverability across Social Media, SEO, Ads, Content Creation

So many brands post TikToks hoping for a lucky break… but luck doesn’t build a profitable brand.That’s why we’ve created...
14/10/2025

So many brands post TikToks hoping for a lucky break… but luck doesn’t build a profitable brand.

That’s why we’ve created a FREE mini masterclass designed specifically for product-based brands who are ready to use TikTok as a search and sales channel, not just a place to post trends.

This masterclass teaches you how to get your first viral video using search-first content, the same exact approach we use for our clients.

This is for you if:

→Your content looks good but isn’t getting discovered
→You’re tired of posting without seeing real traction
→You know your ideal customers are searching on TikTok… but they’re not finding you

Inside, we break down:
→ Our tried and tested method for getting your first viral video
→ The importance of SEO on TikTok and how to do it CORRECTLY
→ More about TikTok’s Creator Insights Tool and how to use it correctly
→ Top tips on how to film and edit for TikTok

Head to link in our bio and claim your FREE download!

If you want your content to feel fresh, premium, and impossible to scroll past, here are a few creative directions we’ve...
09/10/2025

If you want your content to feel fresh, premium, and impossible to scroll past, here are a few creative directions we’ve been loving from 👇

1️⃣ You can take me hot to go

Think coffee meets couture. Use takeaway holders or lids as props to frame your pieces, its lifestyle meets luxury, and it subtly says “your everyday essential.”

2️⃣ Your accessories, but bigger

Play with scale. Use editing tools to make jewellery the hero of the shot, oversized, exaggerated, almost surreal. It’s bold, editorial, and scroll-stopping.

3️⃣ Looks good enough to eat

Style your jewellery with food. Think gold chains next to pastries or rings on fruit, it feels tactile, indulgent, and aspirational. Perfect for tapping into that “want it, need it” emotion.

4️⃣ Printed models

No models? No problem. Print out runway models or editorial images and layer your jewellery on top. It’s conceptual, cost-effective, and gives your content an art-direction feel.

When you push creative boundaries, you do more than show your product, you show your point of view.

And that’s what makes a jewellery brand unforgettable.

Follow for more creative ideas.

PSSSTT - did you know we now offer split in 3 content shoot payments. That’s 3 x payments of just £185 for a polished content suite. DM us for the details

Social SEO isn’t as complicated as it sounds.If you’ve ever felt overwhelmed by algorithms, keywords, discoverability, a...
03/10/2025

Social SEO isn’t as complicated as it sounds.

If you’ve ever felt overwhelmed by algorithms, keywords, discoverability, and thought “this is too technical for me,” you’re not alone.

Many business owners assume SEO is only about Google and complex coding, but here’s the truth: the same principles apply to your Instagram, TikTok, and even Pinterest.

And when it’s done right, it’s actually simple.

Your dream customer is already searching for what you sell, “aesthetic clinic near me,” “best slow fashion brands,” “jewellery that lasts.”

Social SEO is just about making sure your content is the answer they find.

That means using the right keywords in your captions, optimising your bio so it’s searchable, and creating posts that reflect exactly what your audience is already looking for.

It’s not about chasing trends, posting more often, or trying to hack the algorithm. It’s about strategy.

Aligning your content with your audience’s behaviour so they discover you naturally, without you burning out or wasting money on ads that don’t convert.

When your social presence is set up with SEO in mind, you become impossible to miss, and easy to buy from.

If you’re tired of guessing and want a clear, simple approach that actually drives sales, it’s time to put social SEO to work for your brand. Drop us a message to enquire

Can’t find us on your TikTok ‘for you’ page? Good.We’d much rather be at the forefront of your search results.And that’s...
02/10/2025

Can’t find us on your TikTok ‘for you’ page? Good.

We’d much rather be at the forefront of your search results.

And that’s exactly where we’ll stay. Our intentional search-first strategy puts our brand, and every brand who we partner with front from search queries.

Focusing on content users are actually searching for, making your brand impossible to miss!

Get in touch to get seen this Q4

Here’s what happens when strategy and creativity come together. approached us because they wanted to outsource their con...
01/10/2025

Here’s what happens when strategy and creativity come together.

approached us because they wanted to outsource their content creation.

Their priority was to keep their feed consistent and on-brand, while freeing up time to focus on running their business, securing funding, and preparing for their opening.

They recognised that managing content themselves was distracting them from the bigger picture, and they needed a trusted partner to take over.

At Athena Social, we always ensure every post is designed with intention.

Captions are optimised with keywords so that their ideal audience can find them. Visuals are carefully created to reflect a premium, cohesive brand identity that aligned with the ethos of Riva Wellness.

Each piece of content is planned to build consistency, and strengthen connection with their audience.

The result is a feed that not only looks polished but also works as a powerful marketing tool, positioning Riva Wellness exactly where they want to be in their industry.

If you are ready for a social media presence that attracts the right clients and makes your brand impossible to miss, get in touch with us today and fill out an enquiry form in our bio 💌

Why do our clients choose the Athena way?Because they’re done wasting time, money, and energy on guesswork.The Athena wa...
30/09/2025

Why do our clients choose the Athena way?

Because they’re done wasting time, money, and energy on guesswork.

The Athena way means:
→ A search-first strategy rooted in data, not trends
→ Creative content that feels authentic AND converts
→ Websites, socials, and ads that actually work together as a system

We don’t just make you visible, we make you unforgettable, AND easy to buy from. That’s how you get the best return on your investment!

Our clients choose Athena because they don’t JUST want pretty posts or quick wins. They want sustainable growth, a clear strategy, and results that make their business impossible to miss.

That’s the Athena way.

👉 Ready to see the difference? Book your discovery call today. Head to the link in our bio.

We are Athena Social.Making brands impossible to miss and easy to buy from with search-first strategies on social. Swipe...
26/09/2025

We are Athena Social.

Making brands impossible to miss and easy to buy from with search-first strategies on social.

Swipe through to read our story and we’re able to drive growth for brands just like yours.

Ready to find out what we can do for you? Head to the link in our bio and book a call.

Got a question first? Simply dm us so we can support.

At Athena we have worked with some of best multi-figure business owners around. The type of business owners that have be...
17/09/2025

At Athena we have worked with some of best multi-figure business owners around. The type of business owners that have been featured in publications like grazia, harpers bazaar, sheer luxe and more.

These business owners set the curve on how their business should be.

By mapping and paving the way for their business, they’re able to stay clear on their goals and achieve them. Every. Single. Time.

You need the blueprint to success...

Get clarity in your next 6-12 months of growing your business, knowing exactly what marketing moved to make, and a strategy that makes scaling feel inevitable, instead of overwhelming.

That’s exactly what you get with our signature service: The Strategy Blueprint.

We don’t just pull together your strategy. We create a full channel integrated roadmap, with ROI projections for each channel so you can see how much money you will make and when, and where you’re wasting your precious time and money.

We use search engine optimisation strategies across your social media, your website and your ads, for maximum results.

We invest in the tools, building something that’s going to help your business thrive.

If you’re looking to unlock the blueprint to marketing success. Simply drop us a DM with the word ‘BLUEPRINT’ to chat about the details.

HAD to get on this unfortunately I do love trend!! Which one are you vibing with? 👇
15/09/2025

HAD to get on this unfortunately I do love trend!! Which one are you vibing with? 👇

Throwback to our first shoot with .hextable This mini shoot was all about bringing their brand story to life through int...
10/09/2025

Throwback to our first shoot with .hextable

This mini shoot was all about bringing their brand story to life through intentional, strategy-led content.

Content shoots aren’t just about creating pretty pictures. We create visuals that work for your business, connect with your audience, and support your campaigns for real growth.

We build with strategy first, because what’s the point in having gorgeous content if no one’s going to see them?

If you’re ready for content that does more than just fill your feed, it’s time to book The Edit - our signature content shoot service.
DM to book yours

14/08/2025

THIS is how you find keywords for your brand. Stop getting uses mixed up with search volume.

This SEO & Keyword Strategy Guide is designed to provide you with actionable insights into how to leverage search engine optimisation across different platforms and industries. Whether you’re in beauty, fashion, skincare, or managing social media for clients, this guide will show you how to optimise your website and social media content to boost visibility, reach a larger audience, and ultimately drive more conversions.

DM ME THE WORD 👉 ‘KEYWORDS’ TO CLAIM YOUR FREEBIE

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Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
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