08/09/2022
Not all superheroes wear capes, and not all champions wear hoodies - but they do invent them.
Keane Pearce Shaw’s latest work, through Energy BBDO out of Chicago, is a spot for Champion, celebrating what the sportswear brand brought the world over 100 years ago: The Hoodie.
Beloved by sports stars for their pre-game routine, film stars trying to buy their oat flat whites incognito, and those of us pulling them on to give our food delivery driver 5 stars, The Hoodie is a firm (but actually very soft and comfortable, style meets comfort sort of vibe) favourite. Like our Keane; he’s a bit of a champ too.
Production Company:
Director:
Director of Photography:
Stills Photographer: Alex de Mora
Executive Producer:
Producer:
Audio:
Colour:
VFX:
Post Prod: Glen Percival
Colour EP:
Agency:
Chief Creative Officer: Josh Gross & Pedro Pérez
Executive Creative Director: Robin Laurens & Jonathan Fussell
Associate Creative Director: Gabriel Barrea & Zé Baldin
Senior Art Director: Marianna VonFedak
Senior Copywriter: Ericka Gordon
Senior Designer: So A Ryu
Director of Creative Services: Erin Welsh
Head of Integrated Production: John Pratt
Director of Unified Production Solutions: Matt Scoville
Senior Producer: Brittany Brown, Lily McNamara & Nina Xoomsai
Chief Innovation Officer: Alan Parker
Senior Creative Director: Jenna Nussbaum
Content Producer: Matt Scheffer
Content Creator - Cinematography: Flynn Drew
Jr. Content Creator: AJ Incammicia
Jr. Social Strategist: Danielle Hurley
Community Manager: Amaka Onwuta
Executive Director of Music: Daniel Kuypers
Director of Production Services: Frank Tavolino
Group Business Manager: Katie Rogulich
Group Director, Integration Strategy: Leah Gritton
Integration Strategy Director: Brigid Slattery
Strategy Director: Chase Donahue
Client Service Director: Greg Morrison
Account Director: Juan Roman
Senior Account Executive: Tilbe Cakar
Assisstant Account Executive: Madi Hill
Senior Project Manager: Katie Baiers
