09/09/2025
I saw a some stories this week claiming “books are a con”.
It caught my attention because, on the surface, it sounds shocking. But when I looked closer, what the author really meant was this: books won’t make you money quickly. And that part is true.
Books take time, investment and focus. Funnels, ads and campaigns usually deliver faster ROI.
But that doesn’t make books a con.
Books play a different role in your business. They create legacy, authority, clarity and reach. They last longer than any funnel or campaign. They’re not about overnight wins - they’re about long-term impact.
So the real question isn’t ‘Are books a con?’ The question is: Is it the right season for you to write one?
Because when it is, a book can be the most powerful asset you’ll ever create.
What do you think? Are books worth the long game?