Deliberate PR

14/12/2022

03/10/2022

Deliberate PR played a real world role in helping arrange for Stefan Hauswiesner, CEO and co-founder of Reactive Reality, to be interviewed for this Forbes deep-dive feature on what the might mean for .

Reactive Reality - already utilised by retailers including NET-A-PORTER and VictoryMax - is the -headquartered enhancing the online shopping experience by allowing businesses to offer virtual fitting-room solutions to customers.

Click here to read the article (which also references comparable innovations by Nike, Gucci, Burberry, and Amazon Style) - https://lnkd.in/e9mzkTK4

(cc. British Chamber of Commerce in Austria - ABC ; Austrian Embassy London)

Fashion retail is experiencing huge challenges from changing consumer habits, but has vast opportunities thanks to innovations in technology. I examine how digital transformation and the metaverse is affecting retail both online and offline.

03/10/2022

One of the many joys of working for and is the speed at which key team members can be deployed to provide a cogent response to a relevant news story or theme.

In such a spirit, Deliberate PR helped arrange for Nina Siemiatkowski, founder of -based environmental impact platform, Milkywire, to pen an opinion piece in global news authority, Newsweek, on how decarbonization alone does not present a panacea for climate challenges. In her extensive article, which outlines the role that individual businesses must play, Nina also references fellow Deliberate PR nonprofit client ( -based) Compensate’s 2021 report on the flaws within current carbon credit schemes - https://lnkd.in/eWAbNWiQ

Milkywire is a startup which, in line with the UN Sustainable Development Goals, provides a smarter and more efficient solution to donating. The Milkywire platform enables individuals and businesses to easily discover, follow, and fund vetted impact organisations around the world that are working to fight the climate, biodiversity, and pollution crises.

Collective action is vital if we want to see our natural world continue to thrive.

03/10/2022

Måns Ulvestam and Karl Rosander reinvented a sector by creating podcasting platform, Acast, and Deliberate PR was instrumental at the time in helping bring their innovation to the attention of the UK and US media.

Now the dynamic are back and ahead of the curve once more with their latest , Sesamy. Backed by GP Bullhound and Edastra AB, Sesamy is re-democratizing access to copyrighted, digital content by providing single purchases and frictionless consumption models. Deliberate PR is providing support once again, and proud to have helped land this interview for the visionary entrepreneurs in arbiter-of-all-that-is-cool, Monocle.

Click to listen -

Meet Måns Ulvestam and Karl Rosander. They founded Acast and are the brains behind Sesamy, a business on a mission to “redemocratise” access to copyrighted…

03/10/2022

Nordic invariably have a compelling story justifying their creation, but few are more powerful and poignant than the experiences of Anna Sane, co-founder of -founded Tilly.

Through bringing Anna's story to the English-speaking world, Deliberate PR is proud to be raising the profile - and highlighting the relevance - of this Antler-backed as it moves beyond . Tilly (co-founded by Jenny-Ann Axson Johnson) offers a personalised, AI-driven, in-app experience and provides a one-stop-shop for fertility support. It's essential...

Swedish couple Anna, 37, and Philip Sane, 41, fell pregnant easily in spring 2018, but it was the first of four pregnancies they lost

03/10/2022

Since its acquisition by Stockholm's Pet Media Group (PMG), Pets4Homes has further confirmed its position as sector top dog, being the UK’s largest online marketplace for rehoming animals. Part of Deliberate PR's work involves emphasising the platform's position as an authority on the safe rehoming of animals, as well as using its data to act as a barometer for the British pet sector.

A case in point is our helping secure exposure across every UK news title for the latest Pets4Homes report on trends which reveals that the pandemic-linked demand for pets has peaked. Here’s how the world’s most visited English-language newspaper website interpreted the data (with contextualising quotes from Pets4Homes UK MD, Lee Gibson). Woof voff.

https://lnkd.in/e9RcEHKQ

(cc. Swedish Chamber of Commerce for the UK; British-Swedish Chamber of Commerce; Invest Stockholm; Business Sweden)

The Golden Retriever has become the most sought-after dog, while the Devon Rex has overtaken the Siberian as the most-desired cat.

03/10/2022

The best and centralise previously fragmented or unobtainable data points, which can then be used to generate meaningful and topical news stories.

Deliberate PR is proud to have helped push the right buttons and helped land this travel-themed news story on behalf of the clever Finns at HappyOrNot Ltd., the (Verdane and Northzone-backed) creators of the ubiquitous 'smiley' terminals found in airports and retail spaces across the world. The Tampere-based data-crunchers at the world's most recognisable tool for gauging customer satisfaction analyzed more than 4.5 million customer feedback points from airports in 30 countries, in order to work out when travellers are at their happiest (or otherwise). With the results featured in media across the planet, here’s how the UK's The Sun interpreted the news (with contextualising quotes from Miika Mäkitalo, CEO of HappyOrNot) - https://lnkd.in/ey-wKmVr

(cc. The Finnish-British Chamber of Commerce; Finnish American Chamber of Commerce, Florida; Business Finland; Visit Tampere)

BEFORE you book your flights, you may want to think about changing the day you fly. New research has found that flying on a Sunday is the worst day of the week. The study, conducted by HappyOrNot, …

25/04/2022

By founding podcasting platform Acast, Karl Rosander and Måns Ulvestam were proven to be ahead of the curve. Now, with their latest venture Sesamy, which is re-democratizing access to copyrighted, digital content by providing single purchases and frictionless consumption, the Stockholm-based entrepreneurs once again have a business model proving prescient.

In response to the announcement that Netflix subscriber numbers had taken a hit, and the UK government was bringing in measures to make it easier for consumers to escape “subscription traps”, Deliberate PR approached UK and international media to present (GP Bullhound and Edastra-backed) Sesamy as a natural solution to rising consumer alienation with, and changing demand for, existing subscription models. A highlight was wise words from Mans and Karl (including a reference to Renaissance art) featuring in The Guardian's analysis of the week's big streaming story.

https://www.theguardian.com/media/2022/apr/23/house-of-cards-why-the-world-is-falling-out-of-love-with-netflix

(Swedish Chamber of Commerce for the UK; British-Swedish Chamber of Commerce; The Swedish-American Chamber of Commerce in New York; Business Sweden; Invest Stockholm)

After years of growth, the streaming giant revealed a shock fall in subscribers. But is it really downhill from here?

12/04/2022

On and on and on rolls the game-changer that is Pophouse Entertainment, the -based entertainment company renowned for its development of brand-building enterprises in music. This week, the powerhouse behind ABBA The Museum, Space Stockholm, and ABBA Voyage, announced its plans for a London HQ and the appointment of James McKnight (ex-Chief Creative Officer for the Harry Potter franchise) as its UK-based Head of Entertainment Research and Development. Deliberate PR was entrusted to make UK news noise.

https://www.standard.co.uk/business/abba-pophouse-entertainment-harry-potter-b993742.html

(Swedish Chamber of Commerce for the UK; The Swedish-American Chamber of Commerce in New York; British-Swedish Chamber of Commerce; Sting - Stockholm Innovation & Growth)

James McKnight will be head of entertainment research and development for Pophouse in London

12/04/2022

Nordic startups are a joy because they benefit from compelling founders offering intriguing, newsworthy creation stories which frame the core mission (and problems that they solve).

Proving this rule is Nina Siemiatkowski, founder of Stockholm-based cause-driven donation platform, Milkywire. Deliberate PR is proud to have helped provide an appropriate platform for Nina to share her personal story and business vision through an interview in leading UK news outlet, The Times (The Times and The Sunday Times).

Beyond outlining how Nina met husband Seb (founder of Klarna) at Stockholm School of Economics, the in-depth interview covers how the Milkywire platform enables individuals and businesses to easily discover, follow, and fund vetted nonprofit organisations around the world that are working to fight the climate, biodiversity, and pollution crises. Beneficiaries of the platform referenced include Blue Marine Foundation, Miti Alliance, and Marine Megafauna Foundation.

https://www.thetimes.co.uk/article/nina-siemiatkowski-i-dont-just-want-to-be-mrs-klarna-bvcwghsxg

(cc. Swedish Chamber of Commerce for the UK; Business Sweden; Invest Stockholm; Silicon Vikings; SUP46, Start-Up People of Sweden, Sting - Stockholm Innovation & Growth; The Swedish-American Chamber of Commerce in New York; The Swedish-American Chamber of Commerce in San Francisco & Silicon Valley; British-Swedish Chamber of Commerce)

Like any other mother, Nina Siemiatkowski suffers from mum guilt. Unlike many mothers, her children tell her to go back to work.“They often tell me, ‘You can’t

30/03/2022

We are now supporting Pophouse Entertainment, the -based entertainment company renowned for its development of brand-building enterprises in music. The innovative powerhouse behind ABBA The Museum, Space Stockholm, and ABBA Voyage, its latest announcement (and our debut assignment) was Pophouse's acquisition of master recordings and publishing catalogues of electronic music pioneers, Swedish House Mafia.

Here's a piece we had a hand in helping land in global business authority, Bloomberg - https://www.bloomberg.com/news/articles/2022-03-29/abba-star-s-entertainment-firm-buys-swedish-house-mafia-catalog

(Swedish Chamber of Commerce for the UK; The Swedish-American Chamber of Commerce in New York; British-Swedish Chamber of Commerce; Sting - Stockholm Innovation & Growth)

The entertainment firm founded by ABBA’s Bjorn Ulvaeus and EQT AB Chairman Conni Jonsson has acquired the song catalog of electronic dance act Swedish House Mafia.

08/03/2022

The quantification of a problem that a startup fixes is often as newsworthy as the solution it provides. In such a spirit, on behalf of Milkywire, the Stockholm-based donation platform enabling transparent support for grassroots causes, Deliberate PR helped coordinate a major study on the motivations and justifications held by Britons who choose not to support charities.

The findings of the study, which reveal a growing cynicism towards how established charities deploy funds, were featured in leading UK financial news source, City AM, with Nina Siemiatkowski, founder of Milkywire, providing comment. Insights also came from Alice Enders of market analysts, Enders Analysis.

https://www.cityam.com/are-charities-losing-our-trust-and-donations/

Milkywire is a startup which, in line with the UN Sustainable Development Goals, provides a smarter and more efficient solution to donating. The Milkywire platform enables individuals and businesses to easily discover, follow, and fund vetted nonprofit organisations around the world that are working to fight the climate, biodiversity, and pollution crises.

(cc. Swedish Chamber of Commerce for the UK; Business Sweden; Invest Stockholm; Silicon Vikings; Sting - Stockholm Innovation & Growth; Embassy of Sweden in London)

The UK charity sector needs to rethink its foundations, writes Leah Montebello